Why 336+ Attendees Will Advance at POI This Week!
Source: (Promotion Optimization Institute 4-9-18)
The Most Meaningful Agenda for your growth and success IS the POI Spring Annual Summit April 11-13, Chicago – We appreciate you joining us to learn eComm, RGM, Advanced Analytics (including details on how to achieve greater profitability doing business with Amazon) Learn more
Sephora Merges its Digital and Physical Retail Teams Source: (DigiDay April 6. 2018)
“My new team brings loyalty to the forefront, since we’re better positioned to understand customers across channels,” said Laughton (SVP Digital). “The power of using that data to better appeal to her at every touchpoint and understand her in a deeper way enables us to create these experiences that she cares about across our channels. Learn more
Duracell’s Global Digital Scorecard Source: (DigiDay April 3, 2018)
Having one clear scorecard to measure all the brand’s online marketing outside of North America is a way to take the guesswork out of programmatic, said Jon Ones, head of digital for Duracell’s international markets. With one scorecard, Duracell hopes to effectively evaluate performance between different digital touch points, creatives and markets. Learn more
View the agenda, and understand why 336+ Attendees will advance at POI – Most Meaningful Agenda for your growth and success – POI Spring Annual Summit April 11-13, Chicago – We want you to join us to learn eComm, RGM, (including Amazon), Retail Execution from Fererro, Pernod Ricard, JM Smucker, J&J, Land O’Lakes, PepsiCo, Mondelez, Barilla, Wells Enterprises, Tyson, Walgreen’s, Colgate-Palmolive, Church & Dwight. View the agenda register now. For information, contact Mike Kantor at firstname.lastname@example.org or (914) 319-7309
Who Else Will You See at POI in Chicago April 11-13
Register for this next world-class agenda,
Attendees already registered include:
Brown Forman, Duracell, Meijer, Corelle Brands, Southern Glazers, Tree Hose Foods, BIC Consumer, Numi Tea, Novartis, Arkray USA, Glanbia, Massimo Zanetti, Sears Holdings, Palermos Pizza, InnovAsian, Land O”Frost, Clorox, Hamilton Beach, Int’l Paper, SCJ, JBSS, Crayola, Markwins Beauty, Reckitt Benkiser, Tyson Foods, Maple Leaf Foods, Proactive, Utz Quality Foods, Kraft-Heinz, P&G, Reynolds, Beam Global Spirits, Nestle Purina, Henkel, Barilla, Land O’Lakes, Sargento, Galderma, Tillamook, Schwan’s, Eagle Family Foods, Morton Salt, ACH Foods, ECOS Brands, Keurig-Dr. Pepper, Parmalat, Diageo, Jack Links, Furlani Foods, Fererro, MTD Products, Nestle, Mondelez, Mrs. T’s, Wells Enterprises, Starbucks, Kimberly-Clark, Mars, Barilla, VitaminShoppe, Organic Valley, Delicato Vinyards, Del Monte, Daisy Brand, CLIF Bar,Clorox, SCA, Pinnacle Foods, Hershey, Coca-Cola, Brookshire Grocery, Ahold, Pacific Foods, Marzetti, Johnsonville Sausage, Califia Farms, Ventura Foods, RXBAR, Tyson Foods, FLNA, Edgewell, Grupo Lala, Whirlpool, Dole Foods, Unilever, Tree Top Foods, Welch’s, Snyder’s-Lance, Farmer John, General Mills, Pernnod-Ricard, Sargento, PepsiCo, Windsor Foods, Deoleo, L’Oreal, ACH Foods, Colgate-Palmolive, Walgreen’s, Hormel, Dean Foods, Constellation Brands, Blue Buffalo, Energizer, Borden Dairy, Bellisio Foods, Bimbo Bakeries, Sysco, Nestle, Kimberly Clark, Johnson & Johnson, Perfetti Van Melle, Kellogg’s, JM Smucker, Church & Dwight, Keurig Green Mountain, Musco Family Olive, ConAgra, Ainsworth Pet Nutrition, Rich Products, and many others. By now you should have received your invitation. If not, reach me today at email@example.com
Alibaba Acquires Food Delivery Company Source: (MobileWorld April 4, 2018)
This acquisition will advance Alibaba’s new retail strategy to provide a seamless online and offline consumer experience in the local services sector, Alibaba said in a statement, adding it wants to bolt Ele.me together with its listings service Koubei. Learn more
250+ Will Achieve Growth at POI European Summit
Register for this next world-class agenda,
Delegates already registered include:
Fererro, SCJ, MolsonCoors, Lactalis, Dr. Oetker, Orangina, L’Oreal, JAB, P&G, SCJ, Danone, JDE, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, SCJ, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, P&G, Ferarra, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola, Dr. Oetker, Fererro, Mondelez, J&J, FrieslandCampina, SCA, ABInbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more.
How Meijer Is Handling the Change in Retail Source: (Convenience Store News April 2, 2018)
Meijer plans to use technology to provide personalized experiences for these unique shoppers. For instance, Sebastian (Meijer’s VP of Digital Shopping & Ecommerce) cited a new function in development for the retailer’s mobile application that would alert employees when a shopper is heading to a store so that a constant juggler could be greeted with coffee. Learn more
POI Webinar – On Demand – Delivering Revenue Management Best-Practice via SaaS to Gain Trade Investment Insights
Source: POI Webinar Series – Trade Effectiveness, March 20, 2018
Mark Horner, Director Sales & Strategy, Eagle Family Foods, will present the challenges that a successful, rapidly growing, and evolving Private Equity-backed CPG company faced managing its trade investments.
Mark will discuss how they have delivered Revenue Management best-practices, which will bring significant business benefits through unprecedented insights into their trade spend.
Access the Webinar Recording Here!
Walmart Rolls Out High-Tech ‘Pick-up Towers’ Source (TechCrunch April 6, 2018)
Walmart says that more than half a million orders have been retrieved through the towers since their introduction last year. Because the program was successful, Walmart will roll out more towers across the U.S., to reach over 700 stores by year-end – or 40 percent of the U.S. population. Learn more
This Wednesday on behalf of the POI Education Advisory Board, we are excited to welcome each of you to the Spring Annual PromotionOptimization Institute (POI) Summit. The details of retail continue to evolve, and, as you notice with this agenda, we’ve crafted the specific learning’s
as together we embark on change, and new directions. We endeavor to leverage the most of our opportunities here, and throughout the year across TPx, eCommerce, retail execution, advanced analytics, all leading to collaborative marketing to drive growth.
Throughout this Summit you will experience POI The Certified Collaborative Marketer CCM™; via candidates, graduates, presenters, board members, and sessions including how it is designed for continuing education, including mastery of the collaborative skills necessary to succeed today and tomorrow.
This experience at POI with over 330 of your peers will give you many unique opportunities to share views on the latest practices including personalized feedback from leaders in their respective subjects. I hope to have the chance to speak with and thank each of you personally, as I have been profoundly inspired by and grateful for your dedication to collaborative marketing. The theme of this years’ POI Spring Summit is “Winning with TPx, Retail Execution, and Advanced Analytics Capabilities Across Channels”. We will thoroughly cover all disciplines of sales, marketing and merchandising from essential research to application of data and analytics, focusing on eCommerce, plus local and global digital interactions and personal collaborations.
We thank every speaker, board member, and sponsor who is contributing their time, experience, commitment and leadership. This information-rich program (along with pre-conference workshops) will provide you with the opportunity to network, and learn details on some of the most impactful and current topics affecting our industry and your career.
We expect your interaction with your colleagues including our sponsors, to be personally rewarding. We wish you a revitalizing conference experience inclusive of invigorating networking, and a fun stay in the great city of Chicago!
See you in Chicago!
View the complete, world-class Spring agenda!
Have a sensational week!
Michael Kantor, CEO and Founder
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