POI Pulse April 22, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & Developments
Laying out Priorities at Improving Unilever “It is increasingly delivering the technologies that give us the bigger innovations based on sharper insights, clearer benefits to consumers.” Unilever’s second priority is strengthening its go-to-market capabilities.
The company recently developed a new technology platform that enables more efficient order-taking, offers visibility of stocks throughout the supply chain, and helps drive growth in-store through better merchandising. Learn more Kroger & Safeway are Schooling WMT & TGT – Selling Food Source: (The Street.com April 17, 2015) Kroger is in the process of investing billions of dollars into making its prices more affordable to entice customers who are visiting stores less, but are apt to spend more once they’re in the store due to the decline in gas prices.Learn more Global CPG’s Lead at the POI Geneva Summit 2015! Now Globally, the POI with a tailored, and relevant agenda is taking shape for Geneva, Switzerland on May 12-13, 2015. Global companies are registering for the POI Global Summit “Collaborate Globally, and Execute Locally” Summit – Advise your European team members to register now! ‘Kraft & Heinz Products are not Adapted for Future.’ Source: (Food Navigator, 16-Apr-2015) Americans are falling out of love with many big legacy ‘processed food’ brands and the “financial markets have closely observed what is happening in our industry and acted quickly and decisively”, according to the chairman of the world’s biggest food company. Learn more
POI Webinar – TABS Group 8th Annual Vitamin and Sports Nutrition Study Join the Promotion Optimization Institute, Supermarket News, and TABS Group for an engaging hour that will certainly deliver actionable insights and opportunities as you seek to gain knowledge in the VMS industry and influence shopper/consumer behavior. Learn more and register today! Lagunitas CMO on Markets and Expansion The Lagunitas Brewing Company is a brand even casual craft fans are familiar with – and it’s one that could expand into pretty much any market it wants to. It’s very methodical about when it adds new offerings. Learn more Candidates Gained Collaboration Skills w/ POISJU Source: (Next Orientation is June 10-11, 2015) The program began by exploring how organizations develop and implement a collaborative culture and strategy. Next, core functional areas of business were explored -from forecasting, trade marketing, to merchandising, pricing, supply chain and predictive analytics- providing candidates a solid understanding of each function and how it contributes to internal alignment, and trading partner collaboration success. CCM graduates and candidates included sales, marketing and merchandising executives from Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Continental Mills, and others. Learn more What You Need to Know To Target Millennials Now! Learn the five key segments and themes have been identified that Consumer Goods Companies and Retailers need to consider in order to win over Millennials in today’s competitive marketplace. Learn more On March 3, the retailer announced its intention to overhaul its food assortment and operations. The effort will focus on six product categories, including better-for-you snacks, coffee and tea, premium sauces and oils, specialty candy, wine and craft beer, and yogurt and granola. It also will expand the availability of natural, organic, locally grown and gluten-free choices to fit the wellness-focused lifestyles of its customers, according to Target.Learn more |
POI Perspective
The sold out POI Spring Summit in Chicago last week started with Uptown Funk, 300 in attendance, and a vibe that let everyone know that something meaningful, and exciting was taking place over the next two days. It followed by genuine care and concern by the POI Board as introduced by Dr. John L Stanton, at Saint Joseph’s University “that this group should learn from the POI Experience”, followed by extraordinary Keynotes and detailed and deep sessions on everything needed to succeed with teams and trading partners. But, rather than describe it with my words, I’ll share with you some of yours here that will help all POI Pulse readers gain insights on this record setting POI Summit: “Thank you very much for inviting PepsiCo Nutrition to the POI Spring Summit. All our attendees were impressed with the sessions and made important industry connections (including vendors) we only would have learned about through your conference. Thank you again for the invitations and the insights.” “Thank you for your continued leadership in this space in our industry. It has been a few years since I personally have been able to attend this meeting. The content presented and the dialogues that followed were simply best in class collaboration.” “We appreciate the hospitality of you and your team that was extended throughout the conference. We were able to connect with some key individuals during the event and had a very open dialog about topics that are very important to us, which makes the investment of time worthwhile. Thanks again, we look forward to seeing you in the fall.” “Yet another great conference. Each summit continues to add more and more relevant content. The POI summit is the only conference I attend because it offers a wide array of subjects and depth. I especially like the forward thinking you bring every year with agenda items that don’t just reference where we have been but rather where we are headed.” The sessions were followed by an engaging and fun cocktail reception, then several attendees took on Chicago at a Cubs game, the British Consulate, Eataly, and more.The POI team is headed for Geneva, Switzerland to serve our Global Community Globally on May 12-13. Please save the date for the POI Fall Summit, as that is already filling up. You may register now, and reserve your place at the Summit. And, we have a head start on the agenda which will be meaningful and advanced once again – “don’t believe me, just watch”!!
The next CCM Orientation in June 2015, enroll today and reserve your spot
The POI Global Summit in Geneva, CH is May 12-13, 2015– Advise your European team members
Have an outstanding week!
Michael Kantor |
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| Career Opportunities |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more Upcoming Events Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/events.html POI Leads with Global Summit in Geneva There was nothing like the Promotion Optimization Institute 6 years ago, nor today in North America. Now POI is leading the way for TPM/TPO, Pricing, Retail Execution, and Collaborative Marketing in Europe. Following the 2015 POI Spring Summit in April in Chicago, IL, we will be in Geneva, Switzerland in May for The “POI Collaborate Globally and Execute Locally” Summit. As you make your plans to attend the POI April TPM-TPO-Collaborative Marketing Summit in Chicago, advise your Global peers of your experience with POI, as they can now benefit from the experience. Learn more – POI Chicago POI Geneva, Switzerland POI Webinar – TABS Group 8th Annual Vitamin and Sports Nutrition Study Join the Promotion Optimization Institute, Supermarket News, and TABS Group for an engaging hour that will certainly deliver actionable insights and opportunities as you seek to gain knowledge in the VMS industry and influence shopper/consumer behavior. Since 2005, TABS Group has been fielding research among American adults to gauge their usage of Vitamins overall, what types they purchased and where they were purchasing these products. And, for the first time, TABS will now begin tracking the dynamic Sports Nutrition category as part of the overall study. Learn more, and register today!
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