POI Pulse April 23, 2018

Attendees at the recent Promotion Optimization InstituteSummit in Chicago learned quite a bit on how Amazon uses multiple systems to “price scrape” your product pricing and deals on the web. While they price match strategic accounts, they also have best in class capabilities to review all deals offered on the web.

Opportunity:

POI has initiated with Sri Rajagopalan and Andrew Schiller at Johnson & Johnson to lead a cross-functional team from prominent retailers and manufacturers. They have started this industry initiative to jointly develop standards and best practices (including KPI’s) for eCommerce.

The new group is known as the POI eCommerce Business Leadership Council (EBLC) and will define, standardize, and address eCommerce and omni-channel challenges in the Consumer Products industry. The EBLC team already includes major retailers and anufacturers, and will ultimately include up to 10 retail companies and 10 manufacturers from Grocery, Drug, Convenience, and Mass Merchants.

The EBLC initiative will address these key eCommerce areas (and more or less as decided by the Council):

The outcomes from this group will include (but not be limited to, based on council agreement) a Best Practices Report, Findings and Notes from Practice Areas plus additional sessions to allow sharing and cross-functional learning.

If you would like to join this effort, this leadership team is looking for a few good women/men who are passionate about this space and want to help drive eCommerce best practices in our CPG industry. Each council member owns ecommerce for their company – there is high value in connecting like minds and driving CPG and Retail forward. If you are interested in learning more or joining, please reach out directly to Mike Kantor at mkantor@p-o-i.org The Council will be limited, please reach out quickly to secure your companies participation.Kraft Heinz UK CMO on ‘the magic’ Marketing Source: (Marketing Week April 19, 2018)

Steve Chantry, UK and Ireland commercial director and CMO of Kraft Heinz believes “in a 70/20/10 approach, which is 70% proven, 20% how you value new models, 10% innovation. We try to apply that approach in rough terms across all our mix.” Learn more

PepsiCo Uses Data Science for Next Crisp Flavor Source: (Drum April 17, 2018)

“Consumer demand has been fragmenting, this means they’re now looking to buy more individual, specific products tailored to their needs and any emerging trends,” said PepsiCo’s strategic insights director James Howarth. Learn more

250+ Will Achieve Growth at POI European Summit 

Register for this next world-class agenda,

Delegates already registered include:

Bayer Consumer, MolsonCoors, Barilla, Edgewell, Dr. Oetker, Orangina, L’Oreal, JAB, P&G, SCJ, Danone, JDE, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, SCJ,  Kellogg, Perfetti Van Melle, PepsiCo, Diageo, P&G, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola,Ferraro, Mondelez, J&J, FrieslandCampina, SCA, ABInbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more.

Register here

For information and your pass, contact Mike Kantorat mkantor@p-o-i.org or (914) 319-7309

 

P&G Looks to Even Greater Marketing Efficiency Source: (Marketing Week April 19, 2018)

(CEO David Taylor) explained that “right now as the profit pool is being pressured because the dynamics that exist that you’re well aware of both from discounters and from the e-commerce side”, which has led to pricing issues.

Learn more 

POI Webinar – On Demand – Delivering Revenue Management Best-Practice via SaaS to Gain Trade Investment Insights
Source: POI Webinar Series – Trade Effectiveness, March 20, 2018

 Mark Horner, Director Sales & Strategy, Eagle Family Foods, will present the challenges that a successful, rapidly growing, and evolving Private Equity-backed CPG company faced managing its trade investments.

Mark will discuss how they have delivered Revenue Management best-practices, which will bring significant business benefits through unprecedented insights into their trade spend.

Access the Webinar Recording Here!

 

Walmart Launches ‘Check Out With Me’ Source: (TechCrunch April 18, 2018)

The new service, which Walmart is calling “Check Out With Me,” involves store employees wearing a small carrying case equipped with a Bluetooth receipt printer. Their cellular device works as the barcode scanner and the credit card swiper for the transactions. Learn more

 

Wayfair Joins Amazon & Alibaba, Creating ‘Way Day’ Holiday Source: (Retail Touchpoints April 19, 2018)

Wayfair will launch a retail holiday called Way Day, offering deals comparable to Black Friday and free shipping for all orders made on April 25, 2018. The promotion covers more than 70,000 products, with special “doorbuster” deals launching every six hours. Learn more

 

All About Online Grocery Shopping Source: (ePicurious April 23, 2018)

Overwhelmed by all the options of online grocery shopping? Here’s a primer.

It’s taken about fifteen years before most people could buy groceries online in a respectable manner-that is, in the middle of the night, while wearing pajamas. But these internet supermarketshave moved beyond midnight-clicks and two-day delivery-a quickly-growing list of new players in the business are offering same-day groceries, farmers’ market-level quality, menu planning, pre-cut produce, and curated experiences that, well, take the shopping out of shopping. Learn more

 

Don’t miss the next POI Summit!  

Congratulations on another terrific POI Conference!

I thought both the content and panels delivered thought provoking insight and will help every attendee think and act differently as they run their businesses. In addition, I very much appreciated the opportunity to create and sit on a POI Panel. It delivered on its promise, feedback was positive and the attendees walked away thinking about something they did not consider beforehand!

Tim Barnes,
Director, Revenue Growth Management,Consumer Foods Division

JM Smucker

Presentations from the Recently Concluded POI Spring Annual Summit will be available this week at: https://poinstitute.com/events/past-events/