For those of you who made up the 311 attendees the POI Spring Annual Summit in Chicago last week, I appreciate your comments, dedication, focus, and genuine passion regarding Advanced Analytics, Trade Promotion, eCommerce, and Retail Execution at POI! This was clear from the stage, the engagement during the workshops, the Q&A sessions, and the exceptional networking as described by you.
In the words of our CPG and Retailer Attendees at this past week’s POI Summit about the agenda, and entire event:
“First and foremost, this was my first POI conference and it did not disappoint. The networking opportunities alone exceeded the expense of the trip. The topics and discussions were interesting and it was much appreciated that we stayed on schedule. Overall, it has been a wonderful summit and I look forward to attending in the future.”
“As a first time attendee, I really enjoyed the experience. Plethora of content, great variety, well run and excellent venue including, food, staff and industry reps.”
“Best ever event! Thrilled to be part of it. Thanks to Susan and team for flawless execution.”
“Thought the content was very good and practical, was able to have some vendor meetings which was value added. Really liked hearing from someone who completed the certification and what they got out of it.”
“Networking opportunities – Solid amount of time and breaks
Love the platform. Enjoyed the dialogue. Networking was phenomenal!”
“Thank you for a wonderful conference and your hospitality, this was the first one I have been able to make work in all my 10+ years at PepsiCo, Coke, and Land O’Lakes, but I promise to carve out time to try to attend at least one annually from here on out. Very valuable/relevant knowledge being shared and great connections were made/reunited”
See you in Budapest!
Cereal Gets Sweeter: Sugar and Sales Added
Source: (Food Dive April, 2018)
The deciding factor is taste, Dana McNabb, president of cereal for General Mills, told the newspaper, adding that the sweeter products are racking up higher sales than the healthier versions. “What we realized is that trying to do the same thing across all of our cereals doesn’t work,” she said. Learn more
Instacart Ramping Up Strategy to Fend Off Amazon Source: (FastCompany April 12, 2018)
“The connections that retailers have made in their communities are so important if you’re trying to get customers to buy groceries online,” Ganenthiran says. “We’re finding we can be a great complement to what these retailers already have.” Learn more
250+ Will Achieve Growth at POI European Summit
Register for this next world-class agenda,
Delegates already registered include:
AB Inbev, Edgewell, Nestle, SAP, Kraft Heinz, Fererro, SCJ, MolsonCoors, Spring Global, Lactalis, Dr. Oetker, Orangina, Periscope, L’Oreal, JAB, P&G, SCJ, Danone, JDE, Pladis, Exceedra, Beiersdorf, Arla Foods, Kantar Consulting, Finlandia Cheese, SCJ, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, P&G, Ferarra, Delta Cafes, Heineken, Essity, AFS Technologies, StayInFront, Mars, Unilever, Acumen, Coca-Cola, Dr. Oetker, Fererro, Mondelez, J&J, FrieslandCampina, SCA, ABInbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO,Wipro, General Mills, Ivy Mobility, Hovis, SAB Miller, Lactalis, Carlsberg, Mindtree, Campari, and many more. Manufacturers and Retailers register here
For more information, contact Mike Kantor at firstname.lastname@example.org or (914) 319-7309
|Complimentary Registration for the first 100 Manufacturers and Retailers|
10 Laws of Product Content Source: (CA April 12, 2018)
Amazon continues to apply more algorithms and technology-based approaches to the business of selling online. To remain competitive in this environment, you need tools to maintain a strategic advantage. Just like email, mobile devices, and other forms of technology, those with smart business tools speed ahead, and those without get left behind. Learn more
P&G’s Agency of the Future Source: (Drum April 13, 2018)
Getting creatives from different agencies to work together could improve creative quality as interaction between these new people could be a big stimulus for ideas. When creatives are continually working in the same teams you can sometimes end up with a ‘house style’. Working with new teams would stretch creative (something that most of them enjoy). Learn more
POI Webinar – On Demand – Delivering Revenue Management Best-Practice via SaaS to Gain Trade Investment Insights
Source: POI Webinar Series – Trade Effectiveness, March 20, 2018
Mark Horner, Director Sales & Strategy, Eagle Family Foods, will present the challenges that a successful, rapidly growing, and evolving Private Equity-backed CPG company faced managing its trade investments.
Mark will discuss how they have delivered Revenue Management best-practices, which will bring significant business benefits through unprecedented insights into their trade spend.
Walmart Close to Buying its Biggest Online Business Source: (Fox Bus April 12, 2018)
The acquisition would also further enflame the company’s battle with Amazon – and now China’s Alibaba – which are both aggressively targeting India, whose online market of 1.3 billion people (mostly millennials) is expected to grow to $200 billion in 2026, according to research from Morgan Stanley. Learn more