POI Pulse August 24, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
|Trends & Developments
Solutions and CG Companies Advance with Trade Promotion
Gartner’s 2015 Market Guide for Trade Promotion and Management and Optimization profiles TPM and TPO vendors and provides key findings, trends and recommendations for Consumer Goods Companies. Access a copy of the Market Guide here, courtesy of Nielsen. Learn more
Dale Hagemeyer will be presenting “7 Things to Consider Today when Evaluating Promotion Management & Optimization Technologies”
Hain Celestial Invests for Growth
Join 300+ of Your Peers at POI Summit in Dallas!
More than 300 CPG Manufacturers and Retailers will join us —
Prestige Brands, BIC Consumer Products, Ventura Foods, Farmer John, First Quality Products, Pilgrims, Reynolds, Diageo, MillerCoors, Ruiz Foods, Edgewell, Grainger, Borden Dairy, Idahoan, Wrigley, Jack Links, Post Foods, Deli Express, Ruiz Foods, Hershey’s, Lidl, Pernod Ricard, AB Inbev, Tree Top, Storck USA, Bellisio Foods, Bimbo, Kind, Whole Foods, Ahold USA, JBSS, AAFES, DairyPure, Mondelez, Mars, PepsiCo, McCormick, Starbucks, Pinnacle Foods,Coca-Cola, Food Lion, Nestle, Kimberly Clark, Red Gold, DPSG, Johnson & Johnson, Perfetti Van Melle, Kraft Foods, Pictsweet, Hormel, Clorox, Tyson, Kellogg’s, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros.,Topco, Keurig Green Mountain, Hillshire Brands, Giant Eagle, Jarden, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products, Mckee Foods, SC Johnson, Novartis, and many others. By now you should have received your invitation. If not, reach me today at firstname.lastname@example.org
Tractor Supply Takes Farm Life Mobile
Tractor Supply is measuring success of its mobile marketing tour through visual impressions of each stop, impressions from the moving billboard, which is traveling 3,800 miles across the country, as well as coupons directing people to local stores and pre and post surveys to understand awareness. Learn more
General Mills Introduces New Dinner Kits
General Mills has launched a new brand of dinner kits called The Good Table. Featuring gourmet-style sauce and crust mixes for chicken and fish, the products contain no added monosodium glutamate, artificial flavors, high-fructose corn syrup or colors from artificial sources. Learn more
More CCM Candidates w/ POI SJU
CCM graduates and candidates included sales, marketing and merchandising executives from Starbucks, Ahold USA, Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Mondelez, Continental Mills, and others. Learn more
John Mackey: The Conscious Capitalistn
During his presentation, Mackey outlines what’s required to be a conscious leader: analytical, spiritual, emotional, and systems intelligence. Analytical intelligence is what we teach in schools and entails dividing things up to understand them, he explains. Systems intelligence is the opposite-how the puzzle fits together. Learn more
POI Global Summit is Set for Belgium Brussels
Building on the success of the inaugural POI Global Summit in Geneva, CH on 12-13, May 2015 leading global companies are advancing their understanding, and associated benefits of Joint Business Planning and the components of successful promotion collaboration.
At the POI Global Summit, these leaders come together around the critical sales, marketing, merchandising, and retail execution capabilities to create and optimize promotional plans, assortments, and pricing that drives brand/category/store sales and profits. Save the date!
3 Ways The loT Will Change Every Business
1. It will allow companies to make smarter products.
So many of my colleagues and friends were just taking their kids off to college, and leaving them in a new circumstance (e.g. new state, new friends, new decisions, new responsibilities) for the first time. It made me reflect on both certain and uncertain times in all of our lives. I’ve spent time this past week helping many colleagues and friends understand that they need to instill a sense of certainty in their children, as they are taking on much more than previously in their lifetime. Most of us however, have enough experience, and have overcome challenges (in life, and business), where we learned how to create our own certainties.
Your shoppers and consumers come from all walks of life, and face uncertainties when conducting their lives. Brands are belief systems unto themselves that provide certainty in uncertain times. Those that creates certainty while others may be cutting back on service, quality and innovation, will continue to emerge as the true leaders in their respective categories. Their people seek to continuously understand (through people, process, tools, rigor), and improve their ability to make the best pricing, promotion, and merchandising investments to keep their brands and banners visible, relevant and trustworthy in the eyes of their best shoppers/ consumers. Join us in Dallas, TX in November to learn more at POI–our growing community, and networking opportunities will provide you with even more ways to create your own certainty!
I am encouraging Manufacturers and Retailers to register now, as this leadership agenda continues to strengthen, and I know you, and your teams will profit from the experience. This POI Summit is on trend to sell out as well.
See information, and testimonials from the last POI Summit here!
Reach me with questions, and have a sensational week!
POI Pulse is read by over 3,500 Retail Merchandising and CPG Marketing Executives.
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Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more
Schwans Consumer Brands
The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more
POI Fall Summit 2015
Collaborative Marketing to Supercharge Profitable Growth Summit November 4-6, 2015
View the preliminary agenda, and register here.
POI Global Summit, 10-11 May, 2016 Brussels, BE