POI Pulse August 4, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org View the Preliminary Agenda Here
Trends & Developments
Kraft’s Vernon on Trade Spending & Discipline
Trade spending is not delivering in the way that it used to, and if the food industry wants to deliver profitable growth, it needs to reallocate resources into bigger and better innovations and brand-building – which “requires discipline”, says Kraft Foods Group boss Tony Vernon. The food industry is caught up in a promotional trap, says Kraft CEO: ‘All of us have to realize it’s not the long-term way to run a business’ Learn more
Online Grocery Delivery Battle Rages On
Join 250+ of Your Peers at POI Summit in Dallas!
Your next opportunity to learn, network, and advance at the POI Fall Summit is November 2-4 in Dallas, TX. The agenda will once again be advanced (view the updated agenda here), and make your plans now to attend, as the POI April 2014 Summit was sold out!
Teams Taking advantage of early registration include:
Campbell’s Morrison: ‘A New Normal is Coming ‘
“Retailers have responded to soft consumption and center store categories by driving inventory rationalizations which have adversely affected food producers, and you know across the industry, promotional activity in retail stores has failed to generate the expected volume lifts. In this difficult environment, we are seeing continued consolidation in the packaged food industry, both retail and food service, as competitors seek synergies and the advantages of scale.” Learn more
P&G To Shed More Than Half Of Its Brands
10 Things Americans Have Stopped Buying
For a variety of reasons-including but not limited to increased health consciousness, the harried pace of modern-day life, and plain old shifting consumer preferences,-Americans have scaled back on purchases of many items, sometimes drastically so. Here’s a top 10 list of things we’re not buying anymore, at least not anywhere near as frequently as we used to. Learn more
Candidates Gain Collaboration Skills w/ POI SJU
If you plan to contribute more effectively, lead a customer team, or retail marketing team, you need to know all sides of the desk, and the CCM educational curriculum is the proven experience to ensure you’re skills are current. Enroll today!
Trading partners are coming to POI at SJU to learn the skills necessary, and be certified to collaborate effectively… The next orientation begins December 3-4. Learn more, and enroll today!
Grocers’ Sales Grow Faster than Profits
Publix Super Markets and Weis Markets reported respectable second quarter sales growth, but profits were harder to come by. Learn more
This week, there has been more news, and reporting about the importance of improving trade promotion performance, and its impact on the business than in any other week I can remember in the last 5+ years. Kraft and Campbell’s Senior Executives have recognized the need, affect, and priority of Trade Marketing publically. POI with our CPG and Retailer Constituents (including Kraft and Campbell’s) have identified steps, and been on the journey to improve promotion management, effectiveness, and optimization going back almost 6 years.
The People, Processes, and Tools You Need NEXT to Understand, and Reach Your Best Shoppers/Consumer Presented by: Dale Hagemeyer, Vice President, Gartner Inc.
Ainsworth Pet Nutrition will demonstrate the specific positive and scalable outcomes from implementing a Predictive Analytics Solution, and leveraging insights for profitable growth. Register Today!
View the updated agenda for the next Summit in Dallas Texas, November 2-4, 2014.See information, and testimonials from the last POI Summit here!
Reach me with questions, and have a sensational week!
POI Pulse is read by over 3000 Retail Merchandising and CPG Marketing Executives.
|Sponsor of this week’s issue of POI Pulse –|
Client Effectiveness Manager
Director Digital Marketing Director, Digital Marketing
Channel Marketing ManagerThe Company is the US importer / sales & marketing agent for an international food company (speciality cheese). The Company has a strong position as an importer of speciality cheese in the US, which makes them an attractive partner for other cheese manufacturers who are looking for stronger positioning for their brands in the US (they represent several international dairy/cheese companies). The Company has regional sales offices from coast to coast in the US as well as in Canada, with the corporate office in Darien, CT.Learn More, contact:
firstname.lastname@example.orgKeurig Green Mountain
Trade Marketing Manager – Away From Home ChannelThe Trade Marketing Manager for the Away From Home Channel (Foodservice, Office Coffee Service, Hospitality, and Convenience Stores) serves as the conduit between Trade Marketing and Field Sales in providing guidance and training on effective management of trade spend within budgets and ensuring compliance in the Trade Promotion Management (TPM) system. The Trade Marketing Associate regularly collaborates with Finance on the trade spend accrual and Sales Planning to develop guidelines for effective promotional programs and helps to develop and deliver the messages to the sales team.UTZ Quality Foods
Manager of Strategic Pricing and Promotional Effectiveness
We are currently recruiting for a Manager of Strategic Pricing & Promotional Effectiveness. The primary purpose of this position is to be responsible for strategic pricing, promotional effectiveness, and profitability at UTZ and its brands through pricing actions and promotional optimization. Learn more