POI Pulse December 29, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & Developments
Why Disney’s CEO Iger Doesn’t Have a CTO Already, Disney says, MagicBands have led to increased spending at the park. And the plan is to expand to other locations, including the company’s line of cruise ships. In the meantime, Iger has greenlighted all manner of techie projects at Disney World. Learn more McDonald’s Serves with Beacons and Promotions McDonald’s franchises in Columbus, Ga. have rolled out beacon technology from Piper in an effort to improve the customer dining experience. With the technology, McDonald’s can deliver coupons, offers, promotions, information on employment opportunities and customer surveys to consumers’ smartphones as soon as they enter a restaurant. Learn more Achieve Greater Promotional ROI in 2015! Budget now and Reserve your place for the POI Spring Summit “Collaborative Marketing to Execute at the Rate of Change” Summit – Predicting promotional outcomes in-Store, online, and everywhere!” Pfizer, Pinnacle Foods, CVS Health, Topco, Organic Valley, Morton Salt, Danone, Energizer, Red Bull, MillerCoors, Keurig Green Mountain, Norseland, Walgreen’s, JM Smucker. DPSG, Windsor Foods, Bush Brothers, Coca-Cola, Kellogg’s, Johnson & Johnson, JBSS, Musco Olives, Unilever, Del Monte, Popcorn Indiana, Post Foods, Starbucks, Giant Eagle, Hormel Foods, PepsiCo, Ainsworth Pet, Grupo Bimbo, Dean Foods, 7-Eleven, and many more. April 12-14, 2015 — Learn more Quenching Consumers’ Thirst for ‘Authentic’ Brands The French researchers Delphine Dion and Stéphane Borraz have reported in The Journal of Retailing and Consumer Services that luxury brand managers use myths and rituals to cast historical shops as sacred, which then lends authenticity to the merchandise and the brand. Learn more Retailers Likely to Just Meet Holiday Sales Goals U.S. consumers have not turned out in force for the final shopping days before Christmas, suggesting that traditional retailers will just meet industry sales forecasts in a season marked by deep discounts and growing encroachment from online rivals led by Amazon.com Inc. Learn more
Candidates Gained Collaboration Skills w/ POI SJU Source: (POI CCM at SJU December 3-4, 2014) The program began by exploring how organizations develop and implement a collaborative culture and strategy. Next, core functional areas of business were explored -from forecasting, trade marketing, to merchandising, pricing, supply chain and predictive analytics- providing candidates a solid understanding of each function and how it contributes to internal alignment, and trading partner collaboration success. CCM graduates and candidates included sales, marketing and merchandising executives from Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, and Continental Mills, and others. Learn more Gain the Full Benefits of Membership at POI Now Join as a member of POI this month, and receive a complimentary pass to the POI Collaborate Globally, and Execute Locally Summit, Geneva, Switzerland, May 12-13, 2015. Reach Mike Kantor, CEO and Founder at POI for more information, or to present, attend, or sponsor the POI Global Summit at mkantor@p-o-i.org
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POI Perspective
Perhaps one of your New Year’s resolutions is to get further out in front of your TPM-TPO-Collaboration hurdles. As many of you may have a few moments this week to catch up on some reading, please take advantage of the POI Resources section on the POI website. Here you will find the latest TPM/TPO research, past presentations from POI Summits, and other useful information. As these resources provide answers, as well as raise questions, please feel free to reach me at mkantor@p-o-i.org for clarity, and next steps.
2015 Arrives with new challenges, opportunities, and great engagement throughout the POI community, highlighted by excitement around new deliverables that lead the way on TPM, TPO, and Collaborative Marketing. I am thrilled that in 2014 many more POI Constituents (CPG/Retailers) have taken on new initiatives moving from TPM-TPO – Collaborative Promotion Optimization with their teams and trading partners, including strategic pricing, predictive analytics, modeling, and engagement with POI research/ CCM certification programs, and events!
Here is a sampling of what else to look for over the next several weeks from POI…
POI predicts for 2015 that “Collaborative Promotion Optimization will be responsible for profitable growth for those taking bold steps with their TPM/TPO efforts! POI is proud to lead with our board, service to you, and our team. Collaborative Marketing to Execute at the Rate of Change is the theme for the April POI Summit, April 12-14. Many have already reserved their place at the April Summit, and space will be limited,
New research and trading partner initiatives will be center stage, as companies demonstrate how they are executing to deliver results. POI with our Members will help you better understand the barriers, risks, benefits, and costs associated with moving from TPM-TPO. Let’s make it a great year together!! Join as a member of POI, and if you have not participated at one of our events, resolve to join us in April in Chicago, or Geneva, Switzerland in May – Registration is open!
Have a sensational week and a Happy, Healthy, and Successful New Year! Michael Kantor |
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| Career Opportunities |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Adesso Solutions Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more Upcoming Events Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/events.html POI Leads with Global Summit in Geneva There was nothing like the Promotion Optimization Institute 6 years ago, nor today in North America. Now POI is leading the way for TPM/TPO, Pricing, Retail Execution, and Collaborative Marketing in Europe. Following the 2015 POI Spring Summit in April in Chicago, IL, we will be in Geneva, Switzerland in May for The “POI Collaborate Globally and Execute Locally” Summit. As you make your plans to attend the POI April TPM-TPO-Collaborative Marketing Summit in Chicago, advise your Global peers of your experience with POI, as they can now benefit from the experience. Learn more – POI Chicago POI Geneva, Switzerland
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Upcoming Events
POI Spring Summit 2015
Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/