POI Pulse December 7, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Understanding the Customer at Brookshire Grocery Source: (Retailing Today December 4, 2015)”We know everything there is to know about our customers,” said John D’Anna, senior VP and CIO of Brookshire According to D’Anna, even consumers who don’t see the promotions still benefit. “The promotion goes straight to our mobile app and is automatically loaded on the customer’s loyalty card,” said D’Anna. “They will get a discount at checkout even if they don’t know about it.” Learn moreJBP and Retail Execution Top Priorities at Heineken Source: (Grocery HQ December, 2015) Test and learn new ideas-Just as manufacturers need to identify the trends, so do retailers. They need to be open to test markets where a manufacturer might bring a new item, campaign or idea. Joint business planning-This is a No. 1 priority for HEINEKEN USA. The intent is to clearly define where both parties want to go and determine how to grow the category together. Execute the strategy-We ask our distributors and sales team to develop a consistent plan, so we want our retailers to do the same thing. Learn more View the Preliminary Agenda for the POI Spring Summit in Chicago… If your Journey includes Advanced Analytics, the Destination is POI Chicago! Presented by: Your next opportunity to learn, network, and advance at the POI Spring Summit is April 10-12 in Downtown Chicago, IL. The agenda will once again be advanced, so make your plans now to attend, as the POI April 2015 Summit was sold out! More than 250 CPG Manufacturers and Retailers will join us in Chicago– PepsiCo, JM Smucker, Mars, EJ Gallo, MillerCoors, Shopko, Edgewell, Wrigley, Ahold USA, Mondelez, Mars, PepsiCo, Starbucks, Pinnacle Foods,Coca-Cola, Food Lion, Kimberly Clark, Johnson & Johnson, Perfetti Van Melle, Kraft Heinz, Hormel, Clorox, Tyson, Kellogg’s, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros.,Topco, Keurig Green Mountain, Jarden, Musco Family Olive, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Hy-Vee Stores, Red Bull, Rich Products, Vitamin Shoppe, Campbell Soup, and many others. For more information, reach me today at mkantor@p-o-i.org. How Well Does Personalized Marketing Work? Our research suggests that if you offer great product assortment, you also need to think about how will consumers discover that wide product assortment, and recommendations are an important part of the solution. Learn more Enroll Today and Become Certified as a Collaborative Marketer w/ POI at Saint Joseph’s University During this 16-week self directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to supply chain and finance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success. Learn more and enroll today Campbell Focuses on Growing Fresh Business POI Global Summit is Set for Brussels, Belgium Four Strategies for Marketing ‘Local’ Foods While local and regional grocers may be in the best position to find products from local vendors and market them with authenticity, large national and multi-regional retailers including Kroger, Safeway, Meijer and even Walmart also have identified local foods as one of their priorities. Learn more Presentations Available on the POI Website – Dallas Presentations from the recently concluded POI Fall Summit in Dallas Tx are available on the POI Website now. More will be added, to the POI resource library. Learn more, and access them here. View the Full Lineup of POI Leading Events for 2016 View the revised POI website and reach us to discuss specific needs at mkantor@p-o-i.org or dhagemeyer@p-o-i.org |
POI Perspective
POI Turns 7 Years Today…93 to Go! Since then, our now globally distributed community has grown to exceed 3500 individuals who represent some of the world’s greatest Brands, Banners, and talent in Retail and CPG Sales, Marketing, Finance, Supply Chain, Merchandising, and Information Technology focused on continuous improvement. We are very proud of our many achievements over the past years, and recognize that our success is testament to our membership’s deep commitment to profitable and mutual growth, and meeting those critical needs for the highest quality education, practices, research, and focused events at POI. We are thankful to everyone who has contributed their time, energy and resources to help the POI achieve so many successes, both internally and externally, by supporting the Certified Collaborative Marketer, responding to research requests, networking at our leading events, as well as numerous peer to peer mentoring and outreach activities. I look back on the success of POI with confidence: membership participation is at an all-time high, with 12 projects in the POI Incubator, and 5 focused events to serve our community’s growing needs. We also recognize that the POI has become more than a trusted resource for our members; with the recent addition of Dale Hagemeyer, Partner, POI, it is also a leading authority for advice on process, skills, and technology to advise all members for their best success on their journey across trade marketing, retail execution, and collaborative promotion optimization. This anniversary also gives us an occasion to formally acknowledge the loyalty and support of the hundreds of companies responsible for our success over the past decade. Through your commitment, the POI continues to be the standard-bearer for advancing Pricing, and promotion excellence. We appreciate your ongoing support by sharing our story with your friends, and co-workers, to attend a POI Summit, and consider becoming a member of the POI. Join us in celebrating this important milestone throughout 2016, as we highlight numerous POI projects (including the current POI TPx and Retail Execution study), people who lead by example, and events that honor, and celebrate their tremendous accomplishments across teams and trading partners. Plan now to join us in Chicago, IL, Brussels, BE, Miami, FL, Saint Louis, MO, and Dallas TX for the next great steps, learnings, and accomplishments in the ever-changing world of CPG and Retail. So many have expressed to me that they can’t imagine the world before the POI, yet it seems that the years have quickly flown by. With so much to look forward to in the coming decade, we appreciate your help in keeping the POI a relevant, vibrant, and active community, and we sincerely invite you to share your thoughts with us by dropping us a note at mkantor@p-o-i.org, or dhagemeyer@p-o-i.org Have an outstanding week! Michael Kantor
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Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more |
Upcoming Events
POI Spring Summit 2016
Collaborative Marketing Driven by Advanced Analytics Summit April 10-12, 2016. View the preliminary agenda, and register here
POI Global Summit, 10-11 May, 2016 Brussels, BE
