POI Concurrent Deep Dive ROI Centered Workshops at the POI Summit!
Reach Joanie at jhampto@p-o-i.org to reserve your spot as a manufacturer or retailer (complimentary) as space in each workshop is limited.
A. Best Practice Workshop to Optimize ROI on Your Data & Analytics Investment
(nearing capacity)
Poor and incomplete data leads to rework, inaccurate analyses and bad strategic decisions. Good Data is foundational to Return on Analytics. So is employing the right analytical technique. As a result, decisions are made using faulty inputs and assumptions, which can significantly erode Share, Profits and Brand Equity. Many organizations are moving to optimize enterprise-wide performance, leveraging tools and processes built on AI. It is critical that companies have the right quality and quantity of data assets as they move into these technologies, along with the right advanced analytics acumen to turn Data into Profit. Learn from experts how cleansing and staging data is critical and hands-on approaches to leverage to data cleansing and management to drive increased profitability. Workshop attendees will also participate in discussing analytics best practices in CPG and Retail that move beyond
Trade Management.
Workshop Leaders: Armin Kakas, Director of Advanced Analytics, American Tire Distributors
Mike Milanowski, Sr. Manager, RGM Data Science and Enterprise Systems, J.M. Smucker Company
Mike Milanowski, Sr. Manager, RGM Data Science and Enterprise Systems, J.M. Smucker Company
B. Best Practices Workshop on Retail Execution and Monitoring Across Channels
On average, lost sales due to OOS cost manufacturers $23M for every $1B in sales.Participants will learn how manufacturers take an increasing role, and stake with perfect store measures, including on-shelf availability, and how to best bring in disciplines across supply chain, marketing, IT, sales, RGM, finance and analytics.Better retail execution leads to greater customer experience, and trading partner profitabilityWorkshop Co-leader: Michael Marzano, Director, Business Technology, Sysco Corp
On average, lost sales due to OOS cost manufacturers $23M for every $1B in sales.Participants will learn how manufacturers take an increasing role, and stake with perfect store measures, including on-shelf availability, and how to best bring in disciplines across supply chain, marketing, IT, sales, RGM, finance and analytics.Better retail execution leads to greater customer experience, and trading partner profitabilityWorkshop Co-leader: Michael Marzano, Director, Business Technology, Sysco Corp
C. Advancing eCommerce and Digital Commerce with Amazon and Other Omnichannel Retailers Workshop
Participants will learn and engage how to better serve consumers who demand a seamless, personalized experience no matter if they’re shopping online or in a physical store. Participants will better understand how you, and your organization integrate the online, offline, and supply chain data necessary to succeed in the retail anywhere era.
Workshop Co-leader: Lisa Malleus, Head of eCommerce, Digital ITS Americas, Mondelez International
D. Best Practices with Tools and Services to Advance Trade Promotion Management and Optimization
Straightforward lessons to identifying, and applying business and technology for value, including large-scale IT projects (e.g. TPM, TPO, Analytics, AI, Supply Chain, ERP, Joint Business Planning, etc.). Workshop participants across sales, marketing, including planning, and analytics will learn from the teachings carefully laid out here. This includes what KPI’s, and how to measure plus achieve ROI, from insights, to identifying/calculating costs and benefits, to presentation.Co-Leaders: Rahi Khandelwal, VP Customer Success – US, visualfabriq
Sarah Meyer, Owner/Consultant, Navigate Pla
Rob Schramm, Owner and Founder, Cornerstone Capabilities Inc.
Straightforward lessons to identifying, and applying business and technology for value, including large-scale IT projects (e.g. TPM, TPO, Analytics, AI, Supply Chain, ERP, Joint Business Planning, etc.). Workshop participants across sales, marketing, including planning, and analytics will learn from the teachings carefully laid out here. This includes what KPI’s, and how to measure plus achieve ROI, from insights, to identifying/calculating costs and benefits, to presentation.Co-Leaders: Rahi Khandelwal, VP Customer Success – US, visualfabriq
Sarah Meyer, Owner/Consultant, Navigate Pla
Rob Schramm, Owner and Founder, Cornerstone Capabilities Inc.
Reach Joanie at Jhampto@p-o-i.org for your complimentary pass.
Industry News
Nestle CEO on Future Sales Growth
Source: (CNBC February 14, 2019)
Organic sales grew 3.0 percent in the full year, accelerating to 3.7 percent in the final quarter, and net profit jumped 42 percent to 10.1 billion Swiss francs ($10.02 billion) benefiting from one-off items, the maker of Kitkat chocolate bars and Nespresso portioned coffee said in a statement on Thursday. Learn more
Pernod Ricard’s Transformation Plan
Source: (Mktg Week February 12, 2019)
The drinks giant boosted sales by 5% for the H1FY19 period, with “strong” results leading to it increasing its profit guidance to between 6% and 8%. “This is basically what we do today and how we can do it even better: so promotional efficiency, time to market of innovation, luxury route to market, digital acceleration,” CEO Alexandre Ricard explained. Learn more
View the Near-Final Agenda with NEW DEEP DIVE WORKSHOPS and Reserve your spot now with over 340 CPG/Retailer Peers, Chicago, April 3-5, 2019
New Sessions & Workshops on RGM, Retail Execution, Data & Analytics! Advance Your Trade, Category, and RGM Related to Amazon and Other eCommerce and Omnichannel Retailers.
The 2018 Spring Summit was sold out!
Who else will you see at the POI Spring Summit? Attendees already registered include: Beam-Suntory, BJ’s Wholesale, Maple Leaf Foods, Hunter Douglas, American Pet Nutrition, Oregon Ice Cream, Nestle, L’Oreal, Phillip Morris International, Brown Forman, Pernod Ricard, Kimberly-Clark, Morton Salt, Welch’s, Cargill, Ocean Spray, Campari, Tilamook, American Tire Distributors, Hain Celestial, Keurig Dr. Pepper, The Scott’s Miracle-Gro Company, Dole Foods, General Mills, BJ’s Wholesale Kimberly Clark, PepsiCo, Hometown Foods, Red Bull, Nestle, P&G, Constellation Brands, Ferraro, J&J, Unilever, Mars, Kraft- Heinz, Musco Family Olive, Kellogg, Abbott Nutrition, Bayer, Palermo Villa, Casey’s General Store, RX BAR, Ajinomoto Windsor, Land O’ Lakes, Church & Dwight, Spectrum Brands, Tyson Foods, Kellogg, Campbell’s, Herr’s, Eagle Foods, Mondelez, Ateeco/Mrs. T’s Pierogies, Pinnacle Foods, ConAgra, Walgreens, Blue Buffalo, Ainsworth Pet Nutrition, Colgate-Palmolive, Bimbo Bakeries, JM Smucker, Coca-Cola, Wells Dairy, Furlani’s Food, Massimo Zanetti Beverages USA, Barilla, Morton Salt, Mill Fleet Farm, MillerCoors, Smithfield Foods, Johnsonville, Ecos Brands, SC Johnson, InnovAsian Cuisine, Erath Friendly Products, Corby Spirit and Wine, Nestle Skin Health, Organic Valley, Reynolds Consumer Products, Philip Morris Int’l, Oregon Ice Cream, Ocean Spray, Schreiber Foods and many others.Register here
POI Members should request their complimentary passes now! Reach jhampto@p-o-i.org
Additional Opportunity, in concert with the POI Spring Summit: Join POI Revenue Management Share Group for Manufacturers – Sharing Information & Best Practices; Facilitated by the Promotion Optimization Institute and CMS Consulting (Ken Sullivan). Provides members with a forum to discuss and share best practices, industry trends, emerging challenges and capabilities, as well as other relevant topics of interest to senior executives. Topics Include: Revenue management analytics, EDLP vs High/Low, Channel strategy, Pack strategy, Product mix, Promotion Optimization, Sourcing and procurement, Value incentive curves, Execution and sell-in considerations, Strategic and tactical roadmaps, Cross-functional collaboration, Team structure and roles and more! Next meeting: April 2019 @ POI Spring Summit
Walmart, Target to Convert Data into Dollars
Source: (Bloomberg February 11, 2019)
That push comes at a critical moment, as mainstream retailers are under attack like never before from the likes of Amazon, deep-discount chains and digital upstarts embraced by coveted millennial shoppers… That audience, and the purchase data they generate, are catnip for big advertisers like Coca-Cola Co. and Kraft Heinz Co.. Learn more
250+ Will Achieve Growth at POI European Summit
Delegates already registered include: Danone, JDE, P&G, JAB, Unilever, Jumbo, Orkla, Campari, Asahi, Hovis, Danone, Perfetti Van Melle, SCJ, MolsonCoors, Lactalis, Dr. Oetker, Orangina, L’Oreal, JAB, SCJ, Danone, JDE, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, Ferarra, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola, Dr. Oetker, Fererro, Mondelez, J&J, FrieslandCampina, SCA, AB Inbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, Nestle and many more. Register here
Join attendees already registered for POI Canadian Summit: Maple Leaf Foods, Philip Morris Int’l, Church & Dwight, J & J, Dare Foods, Smucker Foods, Fiera Foods, Materne, PepsiCo, Ricola, Tree of Life, Bimbo , Kimberly Clark, Edgewell, Dr. Oetker, Agropur, High Liner Foods, Campbell’s and more. Register Here
Lego, Benefits Testing AR’s Influence on e-Commerce
Source: (DigiDay February 14, 2019)
“AR should have a big say in the future of commerce and the wider retail industry given how difficult high street stores are finding it now,” said Lou Bennett, head of marketing for Benefit Cosmetics. “The brands who will win be those that are able to integrate offline and online mediums well to provide moments in shopping that are experiential.” Learn more
If you missed this live POI webinar, the recording is available on demand to POI Members 
More Webinars available to POI Members here
Gillette, Lego and Coca-Cola Access Consumer Data and Feedback
Source: (Mktg Week February 13, 2019)
“When it comes to new innovations that are a bit different to our standard concept and products aimed at different audiences, we believe we can learn a lot from taking our idea to an audience base that is eager to engage in open innovation and discussion.”, Kari Vinther Nielsen, senior marketing manager, Lego. Learn more
Tastewise Taps AR to Analyze Data on Latest Food Trends
Source: (Food Dive February 13, 2019)
The startup Tastewise has a new artificial intelligence platform that analyzes billions of food and beverage data points – including more than 1 billion food photos shared each month, 153,000 U.S. restaurant menus and more than 1 million online recipes – to determine consumer demand, opportunities in the marketplace and upcoming trendy ingredients. Learn more
POI 2018 TPx Panorama Released – Announces Best in Class!
Source: (POI Pam Brown 2018)
“Consumer buying behavior and the market landscape have dramatically changed in the last few years, which is further fueling a necessary but profound paradigm shift in the CPG ecosystem that calls for manufacturers and retailers to understand not only the consumer but pricing, trade deals, and digital marketing offers in today’s retail marketplace,” said Pam Brown, Chief Commercial Officer of the POI. Learn more, and access the report here
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