POI Pulse July 13, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
|Trends & Developments
Peapod Re-Launches Mobile App
Order Genius is a search recommendation engine designed to instantly suggest products shoppers have purchased in the past – the consumer can fill their carts with just a few clicks. The feature can vary based on product seasonality and cycle, and is designed to help Peapod learn more about consumers and their overall purchasing behaviours.Learn more
PepsiCo Leads in Q2 with Pricing Strategy
Higher prices are paying for PepsiCo, Inc., which reported organic revenue growth of 5.1% in the second quarter. “PepsiCo was once again the largest contributor to U.S. retail sales growth among all food and beverage manufacturers with over $400 million of retail sales growth in all major channels,” said Indra Nooyi, chairman and CEO. Learn more
Join 300+ of Your Peers at POI Summit in Dallas!
More than 300 CPG Manufacturers and Retailers will join us —
Ahold USA, JBSS, AAFES, DairyPure, Mondelez, Mars, PepsiCo, McCormick, Starbucks, Pinnacle Foods,Coca-Cola, Food Lion, Starbucks, Pinnacle Foods, Nestle, Kimberly Clark, Red Gold, DPSG, Johnson & Johnson, Perfetti Van Melle, Kraft Foods, Pictsweet, Hormel, Clorox, Tyson, Kellogg’s, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros., Topco, Keurig Green Mountain, Hillshire Brands, Giant Eagle, Jarden, Hormel, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products, Mckee Foods, Borden Dairy, SC Johnson, and many others. By now you should have received your invitation. If not, reach me today at email@example.com
Facebook Feature – Brands Atop Your Feed
Facebook also gives users the ability to choose from the list of pages they’ve “Liked” for retail and consumer brands, etc. The ones that make the cut will also appear at the top of a user’s news feed, along with family and best buds.Learn more
More CCM Candidates w/ POI SJU
CCM graduates and candidates included sales, marketing and merchandising executives from Starbucks, Ahold USA, Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Mondelez, Continental Mills, and others. Learn more
Target’s IoT Foray into Experiential Retail
Unlike selling a simple smartphone or tablet device, educating consumers about the smart home is a much more herculean task because, in many ways, it’s about showing the entire experience rather than one gadget.Learn more
Snacking is New American Pastime – Mintel
Snacking has become a regular habit in the United States, as a whopping 94 percent of Americans snack at least once a day, according to Snacking Motivations and Attitudes US 2015, a report by Mintel. Additionally, 50 percent of adults snack two to three times per day, with 70 percent agreeing that anything can be considered a snack these days. This is a notable increase from a year ago.Learn more
Guest Column – Quantifying the True Cost of Resets, Remodels, and Cut-Ins
Staying relevant in today’s hyper-competitive marketplace requires intense focus and a willingness to evolve. The most successful retailers understand this and invest heavily to stay ahead of their competitors. One of their most critical investment areas resides in their ongoing quest for retail shelf excellence ─ a never-ending practice that enables them to provide the appropriate assortment, pricing, and promotional offers at the point of purchase. What’s next Schematic developers need to bring operations into the merchandising decision-making process. Cost must be a key variable when designing new schematics.
Integrating cost data into re-merchandising activities can be accomplished in the following five steps:
Step 1 | Create labor standards for each major activity, e.g., move shelf, and educate schematic developers and the category management team on the cost of each key change.
Step 2 | Establish maximum labor times for each category based on section size. Publish these rules and work with schematic developers to work within these parameters.
Step 3 | Work with the space management vendors to incorporate a labor calculator component into their software so shelf schematic developers can see labor times and costs as they assemble planograms.
Step 4 | Create minimum ROI thresholds and hold planogram developers accountable. Eliminate changes that don’t generate at least a minimum target/threshold value.
Step 5 | Create fair-share allocations by category based on actual resource requirements and use this data for forecasting and/or establishing home-store budgets.
Truly Equitable Fair-Share Allocations By bringing operations into the planogram development process, retailers can identify and prevent unproductive merchandising changes, while connecting actual costs and resources to each respective category. By making the process truly equitable, retailers will get closer to achieving retail shelf excellence, which ultimately improves the shopper’s experience. Click here for the full article with graphs, and learn more
We’re building the next great POI Fall Summit now, and trending towards another record attendance. See the preliminary agenda here, as you’ll identify why you need to join us in Dallas!
Have an outstanding week!
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POI Fall Summit 2015
Collaborative Marketing to Supercharge Profitable Growth Summit November 4-6, 2015
View the preliminary agenda, and register here.