POI Pulse July 7, 2014 POI July 9, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org View the Preliminary Agenda Here
Trends & Developments
Nielsen and Kraft Pilot New Brand Tracking Tool Source: (AdWeek July 6, 2014) Nielsen’s newest product is going by the slightly unwieldy title multi-touch attribution, or MTA, but what it can do with marketing and purchaser data is the realization of longtime ambitions both in the measurement space and among clients and buyers. Learn more Publix to Pilot Personalized Offer Program Source: (Progressive Grocer July 3, 2014) “Because this program is still in testing, not all customers who opt in will receive additional promotions at this time. Based on the outcome of the pilot, we hope to be able to offer more options to help enhance [the] shopping experience in the near future.” Learn more Join 250+ of Your Peers at POI Summit in Dallas! Your next opportunity to learn, network, and advance at the POI Fall Summit is November 2-4 in Dallas, TX. The agenda will once again be advanced (view the preliminary agenda here), and make your plans now to attend, as the POI April 2014 Summit was sold out! More than 250 CPG and Retailers will join us — Teams Taking advantage of early registration include: Johnson & Johnson, Utz Quality Foods, Kraft, ACH Foods, Pictsweet, Hormel, Clorox, Tyson, Lowes Foods, Unilever, Turkey Hill, Post Foods, 3M, Kellogg’s, PepsiCo, Philips Consumer, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros., Topco, Keurig Green Mountain, Continental Mills, P&G, AAFES, Ventura Foods, Michael Angelos, Hillshire Brands, Campbell Soup, Kroger, Jarden, Tree Top, Hormel, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products, Whole Foods Markets, Mckee Foods, Bi Lo Holdings, and many others. Reach me for your pass today at firstname.lastname@example.org Turkey Hill Evolves and Collaborates for Growth Source: (Grocery HQ July 2, 2014) Offering consumers as many choices as possible is also very important. Last year, Turkey Hill unveiled its all-natural eight-SKU premium line that John Cox, President of Turkey Hill says offers a higher price point and better margins for retailers. “It has been a home run for us.” Learn more Price Check, Please…for Everyone Else Source: (NY Times July 6, 2014) StockUp is a great concept with a fatal flaw: Many retailers will not give the company direct access to their pricing, so StockUp is relying on crowdsourcing from users. At this point, there’s not enough of a crowd. Learn more Candidates Gain Collaboration Skills w/ POI at SJU Source: (POI CCM at SJU December 3-4, 2014) If you plan to contribute more effectively, lead a customer team, or retail marketing team, you need to know all sides of the desk, and the CCM educational curriculum is the proven experience to ensure you’re skills are current. Enroll today! Trading partners are coming to POI at SJU to learn the skills necessary, and be certified to collaborate effectively… The next orientation begins December 3-4. Learn more, and enroll today!
I expect you enjoyed the July 4th Holiday from every perspective. It is one of the best Holidays to reconnect with families, recharge your batteries, and enjoy the sell-through of inventory from virtually every channel, aisle, and category as shoppers moved at a frenetic pace to stock up and serve their guests, then restock for their families. It was also a time for me to reconnect with a few POI Members on how they are applying what they have learned/experienced at the last POI Summit in April. I’m proud to say that several of you are moving forward with your initiatives across Trade Promotion Management, Global Processes, Collaborative Marketing, Consumption Based Forecasting, Advanced Analytics, Price Optimization, Trade Promotion Optimization, and improving your teams via training, and new additions/skills. If you haven’t had time, nor taken notice of the last seven POI Events, and how they’ve progressively shaped the landscape of collaborative promotion optimization. Take note now of each theme, and how collaboration has been deliberately threaded throughout each leadership event. The November Summit continues this theme with over 250 attendees immersed in education, advancement, and proving the value of advanced skills, enabling technology, and best use of trade marketing, and merchandising strategy, resources, execution, and analysis. Enrollment for the next POI Collaborative Marketing Certification class is open. CCM candidates represent companies across retail and CPG including Walgreen’s, Keurig Green Mountain, Continental Mills, NBTY, Bi-Lo Holdings, ESM Ferolie, Norseland, Campbell’s Soup, 7-Eleven, and others. Learn more, and enroll today! Additionally, you can experience POI at the next Summit in Dallas Texas, November 2-4, 2014. See information, and testimonials from the last POI Summit here! It’s a great week to catch up on some reading – Read the POI TPO Challenge Recap in Retail Leader Magazine here Join today as a member of POI. Have an outstanding week! Michael Kantor CEO & Founder Promotion Optimization Institute email@example.com www.POInstitute.comPOI Pulse is read by over 3000 Retail Merchandising and CPG Marketing Executives.Sponsor of this week’s issue of POI Pulse –
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If you have a relevant opportunity, list it in POI Pulse, reach us at email@example.com Schwans Consumer Brands Director Digital Marketing Director, Digital Marketing The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more Trade Marketing Manager Channel Marketing Manager The Company is the US importer / sales & marketing agent for an international food company (speciality cheese). The Company has a strong position as an importer of speciality cheese in the US, which makes them an attractive partner for other cheese manufacturers who are looking for stronger positioning for their brands in the US (they represent several international dairy/cheese companies). The Company has regional sales offices from coast to coast in the US as well as in Canada, with the corporate office in Darien, CT. Learn More, contact: Amanda Bednar 773-682-0366 firstname.lastname@example.org Keurig Green Mountain Trade Marketing Manager – Away From Home Channel The Trade Marketing Manager for the Away From Home Channel (Foodservice, Office Coffee Service, Hospitality, and Convenience Stores) serves as the conduit between Trade Marketing and Field Sales in providing guidance and training on effective management of trade spend within budgets and ensuring compliance in the Trade Promotion Management (TPM) system. The Trade Marketing Associate regularly collaborates with Finance on the trade spend accrual and Sales Planning to develop guidelines for effective promotional programs and helps to develop and deliver the messages to the sales team. UTZ Quality Foods Manager of Strategic Pricing and Promotional Effectiveness We are currently recruiting for a Manager of Strategic Pricing & Promotional Effectiveness. The primary purpose of this position is to be responsible for strategic pricing, promotional effectiveness, and profitability at UTZ and its brands through pricing actions and promotional optimization. Learn more Upcoming Events Nielsen Consumer 360 June 23-25, San Antonio, TX http://nielsen.com/consumer360 POI Fall Collaborative Promotion Optimization Summit November 2-4, 2014 Westin Galleria Plaza, Dallas, TX https://poinstitute.com/events.html