POI Pulse June 29, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
|Trends & Developments
How Kroger Wins in the Center of Store
“We are probably one of the few outlets that continues to grow units in the center of the store, and…it’s important that those categories grow nicely,” said Mike Schlotman, senior vice-president and chief financial officer.
“We’ve redone our coffee aisles to address the way people shop for coffee, and it’s not all just K-Cups,” Mr. Schlotman said. Kroger also has organized its sections to provide an easier and more intuitive shopping experience for its customers.Learn more
2015 Breakthrough Innovation Report
While this year’s winners are among an elite few, studying their paths to greatness tells a more inclusive story: that it’s possible for any company-of any size, in any category-to launch successful new products. Read the 2015 Breakthrough Innovation Report to get inspired and learn from this year’s winners.Learn more
Join 300+ of Your Peers at POI Summit in Dallas!
More than 300 CPG Manufacturers and Retailers will join us —
Ahold USA, JBSS, AAFES, DairyPure, Mondelez, Mars, PepsiCo, McCormick, Starbucks, Pinnacle Foods,Coca-Cola, Food Lion, Starbucks, Pinnacle Foods, Nestle, Kimberly Clark, Red Gold, DPSG, Johnson & Johnson, Perfetti Van Melle, Kraft Foods, Pictsweet, Hormel, Clorox, Tyson, Kellogg’s, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros., Topco, Keurig Green Mountain, Hillshire Brands, Giant Eagle, Jarden, Hormel, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products, Mckee Foods, Borden Dairy, SC Johnson, and many others. By now you should have received your invitation. If not, reach me today at email@example.com
AB InBev Acquisitions – Satisfy Changing Tastes of Customers
Since 2011, AB InBev has purchased four U.S. craft breweries, Goeler says it’s looking at others, too. The craft industry has nothing to fear from AB InBev, he says; his company is buying up small breweries to satisfy the changing tastes of customers. Learn more
These Billion-Dollar Brands – Coca-Cola’s Future
Coca-Cola has grown 10 brands to billion dollar status since 2007. Of these 10, 9 are not soda brands (Coca-Cola Zero is the lone exception). The future of Coca-Cola is non-carbonated beverages like Fuze Tea, Ayataka, and Minute Maid Pulpy.
Upcoming brands for Coca-Cola include Honest Tea, Zico coconut water, and Fairlife enhanced milk beverages. All of these brands are non-carbonated and focus on health, in stark contrast to Coca-Cola’s flagship Coca-Cola and Sprite brands. Learn more
More CCM Candidates w/ POI SJU
CCM graduates and candidates included sales, marketing and merchandising executives from Starbucks, Ahold USA, Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Mondelez, Continental Mills, and others. Learn more
ACH Food Companies Improves TPM and IBP
ACH Food Companies Inc., has selected Exceedra as their supplier to provide Integrated Business Planning, including an integrated Trade Promotion Management system.
Joe Landfair, VP of Sales at ACH Food Companies, said “Exceedra stood out from the rest during our search for a new system provider. After reviewing the market, we are confident that Exceedra offers all the functionality we require to support our integrated planning processes. The system is easy to use, very intuitive, and will enable us to streamline and improve our business in these competitive times.” Learn more
The Midway point – A Time to Refocus
With July 4th (Independence Day – required substantial change) falling on a Saturday this year, we find ourselves working an odd two weeks, with team members in/out of the office. However, this provides a great opportunity to refocus our priorities, goals, and efforts around our (see POI North American, and Global Resources here) TPM-TPO-CPO projects/processes. Regardless of where you are on your journey, it’s a chance to go back through project plans, and leadership initiatives as we reach the midpoint of the year.
In discussions with change leaders and in POI’s service to the industry, we find different approaches to leading change within an organization. They include a strategic approach, a people-driven approach and a project management approach. Some emphasize one approach over another, as others use a combination of the approaches.
I have said that the key to driving TPO maturity was just getting started. I recommend that the individuals who will have ownership of the change process engage in focused reflection, consider the following questions that touch on the stakeholders of your plan, and whether they have sufficient passion for the project to carry it through.
1. Is the project strategic for your company?
What challenges/problems is this project going to address?
2. Will you be able to engage the necessary people (Internal/ External)?
Who are the key stakeholders (persons, groups) who are likely to be affected by or influential in the success of this project?
3. Will you be able to manage the project successfully?
Is the project a manageable size and doable? Do you need external help?
4. How do you feel about the project?
What excites you about the project? (Considering that you will be spending a lot of time and energy on this project over time, it is important to consider why you care about it.)
We’re building the next great POI Fall Summit now, and trending towards another record attendance. See the preliminary agenda here, as you’ll identify why you need to join us in Dallas.
I wish all of you a safe and Happy 4th of July Holiday!
Join today as a member of POI.
Have a sensational week!
POI Pulse is read by over 3,500 Retail Merchandising and CPG Marketing Executives.
|Sponsors of this week’s issue of POI Pulse –|
To advertise, reach us at: firstname.lastname@example.org or call 914-319-7309
If you have a relevant opportunity, list it in POI Pulse, reach us at email@example.com
Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more
Schwans Consumer Brands
The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more
POI Fall Summit 2015
Collaborative Marketing to Supercharge Profitable Growth Summit November 4-6, 2015
View the preliminary agenda, and register here.