POI Pulse June 30 2014 POI
June 23, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
View the Preliminary Agenda Here
Trends & Developments
Marrying Digital & In-Store + Personalized Offers Source: (Drug Store News June 26, 2014)
The combined solutions allow users to search and navigate to specific products in a 3D augmented reality experience inside the store. Users of the in-store mobile marketing platform can also simultaneously discover personalized coupons, offers and rewards that “pop out” of the shelf along their in-store route, along with collecting loyalty rewards just for walking down aisles. Learn more
Millennials a Top Target for Loyalty Programs Source: (eMarketer June 23, 2014)
Millennials were highlighted as a key segment for brand loyalty programs, with 68% of 20- to 34-year-olds saying they would change where they shopped if it meant getting more program rewards and one-third reporting buying something they didn’t need or want just to earn points or increase membership status. Learn more
You’ll Achieve More at the POI Summit in Dallas!
Your next opportunity to learn, network, and advance at the POI Fall Summit is November 2-4 in Dallas, TX. The agenda will once again be advanced (view the preliminary agenda here), and make your plans now to attend, as the POI April 2014 Summit was sold out!
More than 250 CPG and Retailers will join us —
Teams Taking advantage of early registration include:
ACH Foods, Pictsweet, Hormel, Clorox, Tyson, Lowes Foods, Unilever, Turkey Hill, Post Foods, 3M, Kellogg’s, PepsiCo, Utz Quality Foods, Philips Consumer, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros., Topco, Keurig Green Mountain, Continental Mills, P&G, AAFES, Ventura Foods, Michael Angelos, Hillshire Brands, Campbell Soup, Kroger, Jarden, Tree Top, Hormel, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products, Whole Foods Markets, Mckee Foods, Bi Lo Holdings, and many others. Reach me for your pass today at email@example.com
McCormick Moves on Product, Sales, & Promotion Source: (Food Bus. News June 27, 2014)
“Through the first half, these conversations have led to some early wins that include better alignment of retail pricing between private label, McCormick brand and competitive brands,” Mr. Wilson said. Learn more
Supervalu to Continue Price Investments
Source: (Supermarket News June 26, 2014)
“We’ve invested in price to be more competitive with Aldi and to distance ourselves ever further from Walmart, [including] two tranches of price investments over the course of fiscal 2014 that we felt were successful and that generated the kinds of returns we wanted, and we’re going to make additional price investments this year if necessary”, Bruce H. Besanko, EVP and CFO said. Learn more
POI TPO Challenge: Make Each Dollar Count
Source: Retail Leader Mag June 1, 2014)
Five different solutions providers were given historical sales data from actual retailers and CPG companies, which they used to predict and optimize promotional outcomes.
The five were given wide latitude in interpreting the data, determining its relevance and deciding what kinds of promotions were indicated. Learn more
LinkedIn Flat on Customer Engagement Source: (Marketing Week June 27, 2014)
LinkedIn is ‘falling short on consumer engagement’ and doesn’t drive the same depth of social relationships as other social networks according to a Forrester report that says marketers should be using LinkedIn to boost brand awareness rather than for engaging with customers. Learn more
Candidates Gain Collaboration Skills w/ POI at SJU
Source: (POI CCM at SJU December 3-4, 2014)
If you plan to contribute more effectively, lead a customer team, or retail marketing team, you need to know all sides of the desk, and the CCM educational curriculum is the proven experience to ensure you’re skills are current. Enroll today!
Trading partners are coming to POI at SJU to learn the skills necessary, and be certified to collaborate effectively… The next orientation begins December 3-4. Learn more, and enroll today!
The Midway point – A Time to Refocus
With July 4th (Independence Day – required substantial change) falling on a Friday this year, we find ourselves working an odd two weeks, with team members in/out of the office. However, this provides a great opportunity to refocus our priorities, goals, and efforts around our TPM-TPO-CPO projects/processes. Regardless of where you are on your journey, it’s a chance to go back through project plans, and leadership initiatives as we reach the midpoint of the year.
In discussions with change leaders and in POI’s service to the industry, we find different approaches to leading change within an organization. They include a strategic approach, a people-driven approach and a project management approach. Some emphasize one approach over another, as others use a combination of the approaches.
I have said that the key to driving TPO maturity was just getting started. I recommend that the individuals who will have ownership of the change process engage in focused reflection, consider the following questions that touch on the stakeholders of your plan, and whether they have sufficient passion for the project to carry it through.
1. Is the project strategic for your company? What challenges/problems is this project going to address? How will your organization’s functioning be improved once the project is completed? To what extent is your proposed project consistent with organizational, sales/marketing/merchandising or programmatic strategic plans or priorities?
2. Will you be able to engage the necessary people(Internal/ External)? Who are the key stakeholders (persons, groups) who are likely to be affected by or influential in the success of this project? Is there consistent support from at least one key stakeholder? Have you created the necessary project team to bring the project to fruition?
3. Will you be able to manahttps://poinstitute.edu20.com/teacher_lesson/show/24230?lesson=10ge the project successfully? Is the project a manageable size and doable? Do you need external help? Do you have adequate resources to manage this project? (Consider both human and fiscal resources.)
4. How do you feel about the project? What excites you about the project? (Considering that you will be spending a lot of time and energy on this project over time, it is important to consider why you care about it.) What concerns you about this project? And how do you manage through those concerns?
It’s a great week to catch up on some reading – Read the POI TPO Challenge Recap in Retail Leader Magazine here
I wish all of you a safe and Happy 4th of July Holiday!
The next POI summit will be held from November 2-4, 2014 in Dallas and registration is now available at The POI Collaborative Promotion Optimization & Continuous Improvement Summit
Have an outstanding week!
CEO & Founder
Promotion Optimization Institute
Sponsors of the week;
|POI Pulse is read by over 3000 Retail Merchandising and CPG Marketing Executives.Sponsor of this week’s issue of POI Pulse –
To advertise, reach us at: firstname.lastname@example.org or call 914-319-7309
Trade Marketing Manager Channel Marketing Manager
The Company is the US importer / sales & marketing agent for an international food company (speciality cheese). The Company has a strong position as an importer of speciality cheese in the US, which makes them an attractive partner for other cheese manufacturers who are looking for stronger positioning for their brands in the US (they represent several international dairy/cheese companies). The Company has regional sales offices from coast to coast in the US as well as in Canada, with the corporate office in Darien, CT.
Learn More, contact:
Keurig Green Mountain Trade Marketing Manager – Away From Home Channel
The Trade Marketing Manager for the Away From Home Channel (Foodservice, Office Coffee Service, Hospitality, and Convenience Stores) serves as the conduit between Trade Marketing and Field Sales in providing guidance and training on effective management of trade spend within budgets and ensuring compliance in the Trade Promotion Management (TPM) system. The Trade Marketing Associate regularly collaborates with Finance on the trade spend accrual and Sales Planning to develop guidelines for effective promotional programs and helps to develop and deliver the messages to the sales team.
UTZ Quality Foods
Manager of Strategic Pricing and Promotional Effectiveness
We are currently recruiting for a Manager of Strategic Pricing & Promotional Effectiveness. The primary purpose of this position is to be responsible for strategic pricing, promotional effectiveness, and profitability at UTZ and its brands through pricing actions and promotional optimization. Learn more
Nielsen Consumer 360 June 23-25, San Antonio, TX http://nielsen.com/consumer360
POI Fall Collaborative Promotion Optimization Summit November 2-4, 2014 Westin Galleria Plaza, Dallas, TX https://poinstitute.com/events.html