POI Pulse March 14, 2016

POI Pulse March 14, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE

Trends & Developments

When Big Companies Buy Small Brands
Source: (Food Bus. News March 14,16)

For General Mills, the partnership with Annie’s has inspired a more entrepreneurial approach to product development, Mr. Young said. “What we’ve really learned is the speed-to-market; when you are truly mission- and purpose-driven. Learn more

The World’s First Staff-less Supermarket
Source: (Int’l Supermarket News 3-10-16)

Customers to the new general store need to register and download a cell phone app, then customers simply use their cellphones to unlock the door with a swipe of the finger and scan their purchases then they get charged for their purchases in a monthly invoice. Learn more

Register now, and reserve your place at The POI Spring Summit April 10-12, as the Host hotel is nearly sold out… Register today!

Teams taking advantage of early registration include:

Arla Foods, SCA, Mead Johnson, New Belgium, Goya Foods, Biscotti Bros., Maple Leaf Foods, Jack Links, Johnsonville Sausage, Bob Evans, Reynolds, Nestle, Natrol, Organic Valley, McKee Foods, Smithfield Foods, Wells Enterprises, DPSG, Constellation Brands, American Licorice, Walgreen’s, Schreiber Foods, McCain Foods, Bimbo Bakeries, Mrs. T’s, General Mills, Energizer, Bellisio Foods, Young’s Markets, Unilever, Procter & Gamble, Morton Salt, Prestige Brands, PepsiCo, JM Smucker, Mars, EJ Gallo, MillerCoors, Shopko, Edgewell, Wrigley, Ahold USA, Mondelez, Mars, PepsiCo, Starbucks, Pinnacle Foods,Coca-Cola, Food Lion, Kimberly Clark, Johnson & Johnson, Perfetti Van Melle, Kraft Heinz, Hormel, Clorox, Tyson, Kellogg’s, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros.,Topco, Keurig Green Mountain, Jarden, Musco Family Olive, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Hy-Vee Stores, Red Bull, Rich Products, Vitamin Shoppe, Campbell Soup, and many others. For your invitation, reach us today at mkantor@p-o-i.org

Peapod – Online is Becoming More Mobile, Personal
Source: (Digiday.com March 10, 2016)

Peapod has built a merchandising tool to analyze what is in a consumer’s existing basket and compare that with their historical transactions. Based on the data analysis, Peapod sends the consumer a reminder two hours before their update is cut off, recommending 12 items that the consumer might have forgotten. Learn more

POI Global Summit is Set for Brussels, Belgium

Source: (POI 10-11, May 2016)

View the preliminary agenda for POI Brussels. Building on the success of the inaugural POI Global Summit in Geneva, CH on 12-13, May 2015 leading global companies like Henkel and Coca-Cola are advancing their understanding, and associated benefits of Joint Business Planning, Retail Execution and the components of successful promotion collaboration. register now!

Starbucks Embraces Juicing Craze
Source: (Fortune March 11, 2016)

Starbucks has increasingly bet on new beverage categories to further expand the company’s business, especially for retail outlets beyond the company-branded stores it operates. The super-premium juice category is a roughly $2 billion business nationwide today, growing quickly as consumers continue to favor beverages and foods they believe are fresh and healthy. Learn more

Enroll Today and Become Certified as a Collaborative Marketer w/ POI at Saint Joseph’s University
Source: (POI-Next Orientation is June 16-17, 2016)

During this 16-week self directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to supply chain and inance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success. Learn more and enroll today

Apollo Global to Buy Fresh Market for $1.4B
Source: (USA Today March 14, 2016)

The Fresh Market (TFM) has reached a roughly $1.4 billion deal to be acquired by an affiliate of Apollo Global Management (APO) the companies said Monday. Learn more

New for you at the POI Spring Summit in April – In order to create additional interest, engagement, and excitement in various processes, and applications of business analytics, POI is holding a poster session that includes those CPG and Retailer attendees interested in creating greater visibility around some of their more interesting and innovative projects, or applications. Learn more by contacting Mike Kantor at mkantor@p-o-i.org

Topco Member-Owners Achieve Sales Growth
Source: Supermarket News March 11, 2016)

“Weis Markets achieved outstanding dollar growth in Topco’s Pharmacy, Indirect Spend and National Brands programs,” said Topco. “Brookshire Markets’ Full Circle Market and Top Care end cap programs drove outstanding results in 2015,” according to Topco. Learn more

View the Full Lineup of POI 5 Leading Events for 2016
Please take a look at what is next on the full POI Summit schedule on our upcoming events page. Save the dates, and advise your cross-functional team members.

POI Perspective

The upcoming POI Summits in Chicago, April 10-12, and the POI European Summit in Brussels, BE 10-11, May stand to be the strongest agendas to date.

Here are examples of what attendees will experience and learn:

Driving Increased ROI and Spend Effectiveness Using Enhanced Analytics
Constellation Brands is advancing their capabilities to proactively predict the ROI for promotions based on several driving factors; automating the pre-event and post-event processes, and altering their account plans based on the lessons learned. Constellation is focused on improving their relationships through improved sharing of insights and collaborating to improve distributor and retailer profits and influence consumer behavior across segments.
Presented by: Lee Tussing, SVP Strategy & Revenue Management, Constellation Brands

“Committing to eCommerce for Insights and Brand Growth”

To stay competitive, companies must move beyond experimenting with digital and commit to transforming themselves into full digital businesses geared for ecommerce wins. Critical to success is a strategy that includes benchmarks, and analytics to understand the impact of digital. Learn how the J&J team operates across multiple platforms and multiple regions, creating a view of the world and consumer behavior that is very different, in order to deliver actionable consumer insights, and growth opportunities across channels.
Presented by: Sri Rajagopalan, VP, eCommerce, Johnson & Johnson

The Journey to On Shelf Availability Performance
Presented by:

Mike Marzano, Solutions Process Expert, Retail Execution, Mondelēz

Confronting Trade Promotion Fragmentation: Exceptional Agility Required
Manufacturers are quite passionate about developing data-driven promotion strategies, better leveraging shopper insights to make promotions more effective and efficient, and measuring the short- and long-term impact of promotion on brands and categories. Manufacturers and their retailer trading partners understand even incremental improvements can have outsized effects on business results and are increasingly committed to leveraging data, analytics and technology in combination to improve mutual performance. During this session, Kantar Retail will provide a sneak preview of the findings of their latest trade promotion study and with a panel of CPG Manufacturers’ explore perspectives on effective approaches to win in the current environment.
Presented by: Brad Golden, Vice President, Consulting, Kantar Retail

Panelists: Pam Brown,

Director, Commercial Support (Sales Operations, Sales Systems & BI Analytics)

Del Monte Foods, Inc

“Transforming Trade Management and the Path to the Future”
Presented by:

Diane Weihe, Trade Operations Director, Pricing Strategy & Operations

ConAgra

If you did not receive yourinvitation to attend POI Chicago, or POI Brussels, please reach me at mkantor@p-o-i.org for your invitation. If you did, please register today.

Have a sensational Week!

Sincerely,

Michael Kantor

CEO & Founder
Promotion Optimization Institute, LLC
mkantor@p-o-i.org

www.POInstitute.com

POI Pulse is read by over 3,500 Retail Merchandising and CPG Marketing Executives.

Sponsors of this week’s issue of POI Pulse –

To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309

Career Opportunities

If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org

Starbucks
Pricing Manager – CPG

This position contributes to Starbucks success by developing Channel Development’s business strategies involving base and promotional pricing and trade funds management to deliver profitable volume, revenue and share growth for the company. This position is responsible for participating in the development, delivery and execution of headquarters standards, policies and architecture that are aligned to corporate and brand strategies. Learn more

Upcoming Events

POI Spring Summit 2016

POI Global Summit, 10-11 May, 2016 Brussels, BE

POI Latin American Summit, July 19-20, 2016 Miami Beach, FL

Quick Links

General

Membership