Get the most out of the upcoming POI Chicago, European, and Canadian Summits – prepare now, and understand where your skills and capabilities benchmark against progress in our fast-evolving CGP and Retail Industry!
Here are a few highlights that will be threaded throughout the research document, and answers delivered at the POI Summits:
The lack of linkage between digital and traditional promotion is substantial. Integration of consumer and loyalty shopper data is helping to see who our target consumer is and cater store layouts, offers, pricing, promotions, etc. based on these preferences. Ensure your company is on a journey to ‘full integration,’ which will benefit you as the manufacturer and what you can share with your retail partners.
The lack of connectivity between Trade Promotion Systems and Retail Execution Systems is severely impacting execution and revenue gains. Execution is everything, and the inability to pass promotion tactic changes to the field and monitor in-flight activity is costing manufacturers and retailers millions of dollars.
Manufacturer concerns about the ability to drive profitable business with Amazon continues to increase dramatically year-over-year. The eCommerce journey is best not done alone. Our recommendation is that you network to understand and replicate what is working and also how to overcome obstacles with your peer-set.
Artificial Intelligence (AI) is all around us. AI is here today, and it’s not bleeding edge. AI can analyze large amounts of data quickly. AI analysis detects patterns, opportunities, and issues, evaluates options, and generates recommendations. How are you building AI into your strategy? This is a strategic question that every retailer, manufacturer, technology vendor, and consultant partner should be asking.
Reach Joanie Hampton at POI at jhampto@p-o-i.org to reserve your complimentary seat at one of our deep dive workshops today! See you in Chicago!!
Reach Joanie at Jhampto@p-o-i.org for your complimentary pass.
Reach us with any needs, questions, or requests to further engage with POI at:
PamBrown@P-O-I.org
MKantor@P-O-I.org
PamBrown@P-O-I.org
MKantor@P-O-I.org
Industry News
PepsiCo’s Grounded Growth Strategy
Source: (Motley Fool March 21, 2019)
For Ramon Laguarta, PepsiCo CEO, this means further investment in supply-chain capability and flexibility, better go-to-market capability, and next-generation technology. Laguarta mentioned personalized product pricing unique to each consumption occasion as an example of technology in development that PepsiCo believes will improve brand loyalty and its own profits. Learn more
Don’t Miss the POI Spring Summit, April 3-5, 2019 in Chicago:
View the final agenda, customized specifically for you, with everything for your growth toolbox. New Deep Dive Workshops(near capacity). The 2019 POI Spring Summit will sell out! Reserve your spot today with over 376 CPG/Retailer peers.
Who else will you network with at the POI Spring Summit?
Registrants include:
Ferino Distillery, La Tortilla Factory, Schwans, Tops Markets, Ocean Spray, Schreiber Foods, Dunkin’ Brands, Dannon, McKee Foods Dean Foods, Beam-Suntory, BJ’s Wholesale, Maple Leaf Foods, Hunter Douglas, American Pet Nutrition, Oregon Ice Cream, Nestle, L’Oreal, Phillip Morris International, Brown Forman, Pernod Ricard, Kimberly-Clark, Morton Salt, Welch’s, Cargill, Ocean Spray, Campari, Tilamook, American Tire Distributors, Hain Celestial, Keurig Dr. Pepper, The Scott’s Miracle-Gro Company, Dole Foods, General Mills, BJ’s Wholesale Kimberly Clark, PepsiCo, Hometown Foods, Red Bull, Nestle, P&G, Constellation Brands, Ferraro, J&J, Unilever, Mars, Kraft- Heinz, Musco Family Olive, Kellogg, Abbott Nutrition, Bayer, Palermo Villa, Casey’s General Store, RX BAR, Ajinomoto Windsor, Land O’ Lakes, Church & Dwight, Spectrum Brands, Tyson Foods, Kellogg, Campbell’s, Herr’s, Eagle Foods, Mondelez, Ateeco/Mrs. T’s Pierogies, Pinnacle Foods, ConAgra, Walgreens, Blue Buffalo, Ainsworth Pet Nutrition, Colgate-Palmolive, Bimbo Bakeries, JM Smucker, Coca-Cola, Wells Dairy, Furlani Foods, Massimo Zanetti Beverages USA, Barilla, Morton Salt, Mill Fleet Farm, MillerCoors, Smithfield Foods, Johnsonville, Ecos Brands, SC Johnson, InnovAsian Cuisine, Earth Friendly Products, Corby Spirit and Wine, Nestle Skin Health, Organic Valley, Reynolds Consumer Products, Philip Morris Int’l, Oregon Ice Cream, and many others.Register here 6 Complimentary passes left – Reach jhampto@p-o-i.org for your pass now!
General Mills Growth Fueled by Strong Innovation
Source: (FoodBiz News March 21, 2019)
Third-quarter net sales of $4,198.3 million were up from $3,882.3 million in the previous year’s third quarter. Blue Buffalo Pet Products, which was acquired on April 24, 2018, drove the growth. These results have been fueled by strong innovation, holistic brand building activations and benefits from price/mix,” Jeffrey L. Harmening, Chairman and CEO of General Mills, said. Learn more
Campbell’s Snack Division’s New Campaigns
Source: (Mktg Dive March 19, 2019)
Campbell aims to boost awareness for its snack portfolio and drive sales with a heavy investment in new creative and media spending.Campbell purchased Snyder’s-Lance in March 2018, which helped snacks drive 47% of the company’s total sales. Learn more
250+ Will Achieve Growth at POI European Summit
Delegates already registered include: LEGO Brands,Tiger Brands, Premier Foods, Danone, JDE, P&G, JAB, Unilever, Jumbo, Orkla, Asahi, Hovis, CamelotDanone, Perfetti Van Melle, SCJ, MolsonCoors, Lactalis, Dr. Oetker, Orangina, L’Oreal, JAB, SCJ, Danone, JDE, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, Ferarra, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola, Dr. Oetker, Fererro, Mondelez, J&J, FrieslandCampina, SCA, AB Inbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, Nestle, and many more. Register here
Diageo on Putting the Audience First
Source: (Mktg Week March 20, 2019)
Andrew Geoghegan, global consumer planning director at Diageo writes… Moving on to measuring success, ignore the latest fads and focus on real business impact – sales. How many people you reach still seems to be the ultimate driver. To get the right comparative view of channels, it is important to measure reach in a channel-specific way, recognizing that the conditions necessary to create a proper branded impression are different. Learn more
Mars Debuts Snap’s Self-Serve Platform
Source: (Mobile Mktr March 20, 2019)
Chantal Barcelona, media manager at Mars said “By aligning full screen vertical video with premium mobile content, we believe there is huge value for our brands at landing our core message and ultimately shifting key business results.” Learn more
Learn from Canopy Growth what’s in this for CPG’s and Retailers at the POI Canadian Summit in Toronto June 12-13. See the Canadian business specific agenda here
Join attendees already registered for POI Canadian Summit:
Kraft Heinz, General Mills, Dare Foods, Unilever, SC Johnson, Conagra, GSK, Kruger Products, Edgewell, Nestle, Sanofi, Tiger Brands,Maple Leaf Foods, Philip Morris Int’l, Church & Dwight, J & J, Smucker Foods, Fiera Foods, Materne, PepsiCo, Ricola, Tree of Life, Bimbo , Kimberly Clark, Edgewell, Dr. Oetker, Agropur, High Liner Foods, Campbell’s, Clover Leaf Foods, The Clorox Company, Sanofi and more. Register Here
“AFS Technologies and Exceedra Combining to Offer Integrated TPM Solution”
AFS Technologies (AFS) and Exceedra have announced today the merger of their business operations to offer global Integrated Business Planning and Trade Promotion Management/Optimization solutions to the Consumer Goods market. AFS will acquire the Exceedra shares and the merged business will operate under the Exceedra brand as a division of AFS Technologies. “The new integrated business planning and revenue management division is positioned to focus on customer value creation, which we believe will ensure continued global growth for our organization.” Joe Bellini, CEO of AFS explained. Read more
Kraft Heinz Building a Brand – New World
Source: (Forbes March 21, 2019)
As Heinz turns 150 this year, Kraft Heinz also is focused on the future. Adding brands could be part of the solution, but not the whole enchilada. For old and new brands alike, one thing is key-making sure whatever you serve up is what consumers want today…CEO Bernardo Hees said the company is seeking “to re-establish commercial growth of our iconic brands”. Learn more
Retailers Revamp Rewards to Draw Shoppers
Source: (Grocery Dive March 21, 2019)
There are a few reasons for the rise in loyalty program changes. Retailers are facing more competition and are seeking better data collection, and shoppers are increasingly looking for personalized experiences and better prices. Learn more
If you missed this live webinar, access recording here:
More Webinars available to POI Members here
Join the POI RGM Share Group today! Next meeting at the POI Spring Summit, April 3, 2019:
POI Revenue Management Share Group for Manufacturers – Sharing Information & Best Practices
Facilitated by the Promotion Optimization Institute and CMS Consulting (Ken Sullivan). Provides members with a forum to discuss and share best practices, industry trends, emerging challenges and capabilities, as well as other relevant topics of interest to senior executives. Topics Include: Revenue management analytics, EDLP vs High/Low, Channel strategy, Pack strategy, Product mix, Promotion Optimization, Sourcing and procurement, Value incentive curves, Execution and sell-in considerations, Strategic and tactical roadmaps, Cross-functional collaboration, Team structure and roles and more! Next meeting: April 2019 @ POI Spring Summit
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