POI Pulse: March 30, 2015

You know, I don’t really buy into, oh, the retailer has the power right now or the C.P.G. Because at the end of the day, if Kraft wanted to raise the price of American Singles by $1 a package, we can’t keep them from doing it. We may have fewer facings, they may not be in an ad… (but) it’s not punitive.

It’s just that’s not the right value for our customers. And our customers will tell us it’s the wrong price for that product said Mike Ellis, president and chief operating officer of The Kroger Co. Learn more
POI Summit Near Capacity, Serves Growing Needs
Source: (Promotion Optimization Institute)

POI continues to be a resource, and destination for your TPM, TPO, and Collaborative Marketing needs (North America and Europe). You’ll recognize how this is demonstrated by the growing community, actionable agenda, familiar faces, plus the 37% of you who are new to the POI Summit experience. If your schedule changed…You can still register Learn more at the Summit
Record Attendance Expected at POI Summit in 2015!

The most advanced and relevant agenda is taking shape.  Capacity will be limited, so register for the POI Spring Summit “Collaborative Marketing to Execute at the Rate of Change” Summit – Predicting promotional outcomes in-Store, online, and everywhere!”
Teams who have registered include:
Pernod-Ricard, Borden, Blue Buffalo, Ahold USA, King’s Hawaiian, Dart Container, General Mills, Arla Foods, Prestige Brands, Mcilhenny, FR&B Foods, First Quality, Reynolds Brands, Mars, Mead Johnson Hershey’s, Nutrition, Johnsonville Sausage, Huhtamaki, Turkey Hill, Mead Johnson, Organic Valley, Tyson, Flowers Foods, Norseland, Kind Snacks, Hain Celestial, Diageo, Land O’ Frost, Red Gold, Pilgrims, Kao USA, Kraft Foods, Pictsweet, Jennie-O Turkey Store, Pacific Foods, Wells Enterprises, White Wave, Mars, Carl Buddig, Pfizer, Pinnacle Foods, CVS Health, Topco, Organic Valley, Morton Salt, Danone, Energizer, Red Bull, MillerCoors, Keurig Green Mountain, Norseland, Walgreen’s, JM Smucker. DPSG, Windsor Foods, Bush Brothers, Coca-Cola, Kellogg’s, Johnson & Johnson, JBSS, Musco Olives, Unilever, Del Monte, Popcorn Indiana, Post Foods, Starbucks, Giant Eagle, Hormel Foods, PepsiCo, Ainsworth Pet, Grupo Bimbo, Dean Foods, 7-Eleven, Michael Angelos, Hillshire Brands, Jarden, and many more. April 12-14, 2015 — Learn more  If you need assistance with accommodations, contact Susan McHenry (POI Events Director atsmchenry@ovationtravel.com)

Consumers want seamless online-offline shopping: Study  Source: (Supermarket News March 25, 2015)

Thirty-nine percent of respondents said they would take advantage of the opportunity to earn loyalty points and save money on purchases through in-store mobile phone offers; 45% said they would like to receive real-time promotions sent to their phones or tablets.

However, only 28% of retailers indicated they have the capability to deliver that service. Learn more

Heinz-Kraft Merger Reflects Challenges & Opportunities
Source: (Post-Gazette, March 28, 2015)

Warren Buffett’s name was front and center this week when the food industry woke up Wednesday to learn that Kraft Foods Group and the H.J. Heinz Co. were planning a complicated maneuver to create a single company with $28 billion in revenue. Learn more

POI Webinar – TABS Group 8^th Annual Vitamin and Sports Nutrition Study

Join the Promotion Optimization Institute, Supermarket News, and TABS Group for an engaging hour that will certainly deliver actionable insights and opportunities as you seek to gain knowledge in the VMS industry and influence shopper/consumer behavior. Learn more and register today!

Macy’s CFO: Sales Sluggish as Shopping Habits Shift  Source: (Consumerist, March 25, 2015)

Macy’s CFO seems to think an aversion to lipstick and millennials’ love of digital content (among other things) is funneling customers away in favor of off-price stores and online shopping, leading to sagging sales. Learn more

Nielsen Does Deal to Expand Insights Offering
Source: (Retiling Today, March 27, 2015)

Nielsen and RetailNext formed a strategic alliance that will bring RetailNext proprietary technology on in-store analytics to Nielsen’s retail client base.

By combining RetailNext technology with Nielsen’s sales performance, promotion, pricing, merchandising, and assortment information, retailers and manufacturers will be better able to understand shopper behavior, grow sales and improve loyalty. Learn more

The passionate, the curious, the analytically focused , and the action oriented collaborativemarketing leaders will be in Chicago this time in two weeks at the POI Spring Summit. More than 246 CPG/Retail attendees will experience an exceptional event focused on how you, your teams, and your trading partners can achieve mutual growth via strategy, collaboration, process, technology, e-commerce, and tools:

Strategy;
What it Takes to Drive Successful Promotion Programs for Today’s Shopper, and how it’s changing
Presented by:  J. Kevin Bright, Partner, Global Leader of McKinsey’s Consumer Pricing and Promotion Practice, McKinsey & Company, Inc.

Collaboration;

Collaborative Promotion Optimization – When it’s Not About Price
Presented by: Dr. John L. Stanton, Saint Joseph’s University
Panelists:
Randy Mangum, Director – Strategic Pricing, Giant Eagle
Pam Brown, Director Sales Operations, Del Monte

Trade Effectiveness;
Capturing the Benefits from Your Trade Investment
Presented by: David Ganiear, Vice President, Strategy&

Retail Supply Chain;
The Supply Chain is Changing at Quantum Speed, Are you Ready?
Presented by:  Mark Tarzwell, VP Supply Chain, Ahold, USA

Advanced Analytics;

Leveraging Analytics to Facilitate Mutual Growth

Panelists:

Jody Jordan, VP, Pricing Strategy & Operations ConAgra Foods
Karen Randolph, Sr. Customer Development Mgr, Sales Strategy and Custom Analytics, General Mills
Sean Crapps, Director of Sales Finance, Church & Dwight

Moderated by: Doug Bennett, SVP, Nielsen

e-commerce;
How Mobile-Influenced In-Store Sales are Outgrowing E-Commerce
Bryan will explore how mobile technology is being used by leading brands and retailers to drive incremental trips and purchases in the brick and mortar world.  Using case studies and data from Ibotta, one of the top 20 most frequently-used mobile apps in the US, Bryan will illustrate how advanced analytics are powering innovative promotions and how manufacturers and retailers are building brand loyalty through rich media interactions early in the path to purchase.
Presented by: Bryan Leach, CEO and Founder, Ibotta

Tools;
Necessities for Success Today and Tomorrow
In this session we will look at a building block approach to successfully optimizing promotions and fostering collaboration. Dale will build on nearly 30 years of experience both in industry and working with consumer goods manufacturers to lay out a solid game plan for success
Presented by: Dale Hagemeyer, Vice President, Gartner Inc.

Registration for manufacturers and retailers is available at POI Event Registration. View the complete, and advanced agenda, and register today!

Best wishes to all of our POI Pulse readers for a Happy Easter, and a Happy Passover Holiday with family!

Michael Kantor
CEO & Founder
Promotion Optimization Institute, LLC
mkantor@p-o-i.org

www.POInstitute.com