POI Pulse March 9, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & Developments
Kroger Continues to Invest in Price for Growth “Obviously, we have a tremendous amount of data that we have developed internally to make sure that we’re investing that in the right place where we get the best return. So, we would see it sustainable, and it is part of our continued strategy,” said CEO Rodney McMullen.Learn more There’s no shortage of tools for digital marketers, social media consultants, and SEO gurus these days. However, many of the most popular utilities are available only through Web browsers. Here are six mobile apps for digital marketers that are all worth a download. Learn more Record Attendance Expected at POI Summit in 2015! The most advanced and relevant agenda is taking shape. Capacity will be limited, so register for the POI Spring Summit “Collaborative Marketing to Execute at the Rate of Change” Summit – Predicting promotional outcomes in-Store, online, and everywhere!” Prestige Brands, Mcilhenny, FR&B Foods, First Quality, Reynolds Brands, Mars, Mead Johnson Hershey’s, Nutrition, Johnsonville Sausage, Huhtamaki, Turkey Hill, Mead Johnson, Organic Valley, Tyson, Flowers Foods, Norseland, Kind Snacks, Hain Celestial, Diageo, Land O’ Frost, Red Gold, Pilgrims, Kao USA, Kraft Foods, Pictsweet, Jennie-O Turkey Store, Pacific Foods, Wells Enterprises, White Wave, Mars, Carl Buddig, Pfizer, Pinnacle Foods, CVS Health, Topco, Organic Valley, Morton Salt, Danone, Energizer, Red Bull, MillerCoors, Keurig Green Mountain, Norseland, Walgreen’s, JM Smucker. DPSG, Windsor Foods, Bush Brothers, Coca-Cola, Kellogg’s, Johnson & Johnson, JBSS, Musco Olives, Unilever, Del Monte, Popcorn Indiana, Post Foods, Starbucks, Giant Eagle, Hormel Foods, PepsiCo, Ainsworth Pet, Grupo Bimbo, Dean Foods, 7-Eleven, Michael Angelos, Hillshire Brands, Jarden, and many more. April 12-14, 2015 — Learn more If you need assistance with accomodations, contact Susan McHenry (POI Events Director at smchenry@ovationtravel.com) Wal-Mart Searches for Footing in Organics Source: (Food Bus News March 5, 2015) The initiative was expected to cover a broad variety of categories and be available in about half of Wal-Mart’s 4,000 U.S. stores. But so far, it has been slow going. “It’s still rolling out, with different products from Wild Oats at the store,” said Charles Holley, chief financial officer of Wal-Mart Stores, Inc. Learn more McDonald’s to Unlock Power of Local “The battle for market share is different in the Northeast than it is in Houston than it is in Seattle,” he said. “It’s different customer expectations, different competitive tests, and so kind of unleashing the power of those local regions to develop marketing and develop products that are going to resonate better with those local consumer groups.” Learn more |
POI Perspective
We’re counting down 30-days to the POI Spring Summit: “Collaborative Marketing to Execute at the Rate of Change” in Chicago, Illinois from April 12, 2015 through April 14, 2015 and the inaugural “POI Global Promotion Optimization Summit” in Geneva, Switzerland fromMay 12, 2015 through May 13, 2015. Registration is available atPOI Event Registration. Presenters and Sponsors at POI Geneva include: Coca-Cola, Nielsen, Dr. Oetker, Exceedra, Unilever, Accenture, Premier Foods, Sequoya, LEGO, Wipro, Gartner, and more At the 2015 POI Summits, we’re bringing more retailer and CPG manufacturer leaders together around the critical sales, marketing, and merchandising collaborative skills to create and optimize promotional plans, assortments, and pricing that drives brand, category, store sales and profits,” said Michael Kantor, CEO of the POI. “Our summits are the best attended events geared toward executives charged with pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, advanced analytics, loyalty or promotions.” Read the full article here.
In addition, the POI will also be holding their next POI CCM Orientation June 10, 2015 through June 11, 2015 at Saint Joseph’s University. The CCM credential, the Retail/CPG industry’s only advanced professional certification in trading partner collaboration created by the POI in partnership with Dr. John L. Stanton at Saint Joseph’s University, is designed specifically for retail and consumer goods’ sales, marketing, and merchandising professionals and their organizations interested in manufacturer and retailer inter-organizational collaborative objectives in predictive planning, executing, analysis, pricing and promotion, leadership, and decision support. The POI Fall 2015 Collaborative Promotion Optimization Summit will be held November 4-6, 2015at the Westin Galleria in Dallas, Texas. More information about the summit will be available shortly. Proceedings from the 2014 POI Collaborative Promotion Optimization & Continuous Improvement Summit are available athttps://poinstitute.com/about/ Registration for manufacturers and retailers is available at POI Event Registration.
Reach me at mkantor@p-o-i.orgto express how you’d like to participate at POI this year!
Have a sensational week!!
Michael Kantor
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org Dean Foods Provides highly complex and comprehensive analysis on items related to Dean Foods’ product pricing strategies. Conducts statistical based analyses of price lists, architecture and price strategy, promotions strategy and effectiveness, and/or trade operations within the branded and private label portfolios. Analyzes market trends, product volume, margin and competitive prices, and/or promotional tactics and strategies and provides recommendations to management. Learn more Schwans Consumer Brands The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more Upcoming Events Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/events.html POI Leads with Global Summit in Geneva There was nothing like the Promotion Optimization Institute 6 years ago, nor today in North America. Now POI is leading the way for TPM/TPO, Pricing, Retail Execution, and Collaborative Marketing in Europe. Following the 2015 POI Spring Summit in April in Chicago, IL, we will be in Geneva, Switzerland in May for The “POI Collaborate Globally and Execute Locally” Summit. As you make your plans to attend the POI April TPM-TPO-Collaborative Marketing Summit in Chicago, advise your Global peers of your experience with POI, as they can now benefit from the experience. Learn more – POI Chicago POI Geneva, Switzerland
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Upcoming Events
POI Spring Summit 2015
Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/