We are here in Budapest with a purpose! Beginning Tuesday, we are excited and genuinely proud to welcome Delegates to the Promotion Optimization Institute’s 4th Annual European Summit to take on the changing retail environment and get out in front to succeed. Each of you here, and those reading this represent the big ideas and the drive that will shape the future of retail and consumer goods here, and around the world.
At this POI Summit, we are surrounded with leaders who can tackle local challenges, create and implement solutions, plus drive revenue growth and profitability for your companies and trading partners. We will learn from best practices, engage around new concepts, and create new relationships built on the next great opportunities for growth in physical retail, and eCommerce.
Our expectation is that you can discover the ideas, suggestions and support (including new relationships) that will help you with the challenges you face today and tomorrow with Trade Marketing, Revenue Management, Retail Execution, and Advanced Analytics – to have the right product in the right place at the right price, at the right time for your shared Shopper and Consumer.
POI continues to lead by example; innovating, and taking bold steps globally, plus investing in opportunities that serve our membership including the POI eCommerce Business Leadership Council. The Certified Collaborative Marketer CCM is designed for continuing education, including mastery of the collaborative skills necessary to succeed with trading partners. This also includes building on our successes in Europe, plus our 3rd Annual Retail Execution Summit on September 26-28, 2018.
We thank every speaker, Delegate, and sponsor who is contributing their time, experience, commitment, and leadership. As you have in the past, please make the time to personally engage with each other throughout the summit and create at least 10-12 new relationships. Make the most of today and the rest of the Summit. Consider this your opportunity to work through ideas, share your passion, and bring others along. Know that you are here because we want you to succeed.
I look forward to talking with you about how we can work closer together. Thank you. Let’s enjoy Budapest!
Yours sincerely,
Mike Kantor, and the entire POI Team
Industry News
Unilever’s Fastest Growing Brands Source: (The Drum May 10, 2018)
While the company’s 26 sustainable brands already include Unilever’s top six best-performing names like Dove, Lipton and Knorr, the numbers show that overall these brands have posted growth for the fourth consecutive year – delivering 79% of the FMCG giant’s turnover increase in 2017. Learn more
Walmart Reaches Beyond its Big Box Source: (NewsJournal May 12, 2108)
In the process, it has begun to create a global alliance of retailers and tech companies that have Amazon as their common rival. It has already teamed with Google for online shopping, while Microsoft will hold a stake in Flipkart alongside Walmart. Learn more
Kraft Heinz’ New Platform to ‘shape the future of food’ Source (FoodBiz May 7, 2018)
“The program was created to turn businesses with disruptive products and brands into thriving companies in the food and beverage industry,” Kraft Heinz said. “Companies invited to the Incubator are given a unique opportunity with an abundance of tools and resources to help make their goals a reality.” Learn more
Join Us for Growth at POI European Summit
View and Register for this next world-class agenda,
Delegates already registered include:
FHP, Mars Wrigley, Nestle, Fererro, Bayer Consumer, MolsonCoors, Barilla, Edgewell, Dr. Oetker, Orangina, L’Oreal, JAB, P&G, SCJ, Danone, JDE, pladis, Beiersdorf, Arla Foods, Finlandia Cheese, SCJ, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, P&G, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola,Ferraro, Mondelez, J&J, FrieslandCampina, SCA, ABInbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more. Register here
For information and your pass, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309
Procter & Gamble: Is Consumer Staples Attractive? Source: (Simply Wall St May 8, 2018)
Growth in consumer power has been the underlying structural shift in the household product sector, as consumers now have easier access to information about prices, offers and product characteristics. This allows them to make well-informed decisions before purchasing a product. P&G and its peers face the challenge of further refining and differentiating their products to address customer needs as well as compete with each other. Learn more
POI Webinar Series – Setting the Right TPM Foundation:
Case Study with California Olive Ranch
This session will review:
– Review Industry challenges in core TPM capabilities
– Understand the California Olive Ranch business situation prior to the TPM Foundation implementation
– Review the benefits post go-live
– Discuss the lessons learned
View Details, and register complimentary today
The Future of Snacking, According to Frito-Lay Source: (Forbes May 8, 2018)
Frito-Lay has maintained its status the largest global distributor of snack foods through not only its strategic acquisitions of now iconic food brands like Smartfood, but also its ability to anticipate changes in consumers preferences with its evolving product portfolio. Learn more
Don’t miss the next POI Summit!
“Congratulations on another terrific and successful event! POI has become one of the industry’s leading events that truly makes a difference and can impact what CPG manufacturers need to do today! I found all of the sessions I attended to be very informative and overall very well done.”
Denny Belcastro, VP, Kimberly-Clark
Presentations from the Recently Concluded POI Spring Annual Summit are available this at: https://poinstitute.com/events/past-events/
Energizer Bunny’s New iMessage Sticker Pack Source: (Mobile Marketer May 8, 2018)
The Energizer Bunny doesn’t just keep going; he’s adapting to today’s marketing world. While the 29-year-old Energizer Bunny saw 95% recognition by U.S. consumers back in a 2008 Cartoon Q study, the new sticker pack aims to help modernize the iconic rabbit to reach a wider and younger audience – one that typically prefers using chat apps over phone calls to talk to friends and family. Learn more
Amazon Disrupts Pet Market with New Brand Source: (Supermarket News May 9, 2018)
Amazon’s current $2 billion, though, is a drop in the bucket of the $72.1 billion that U.S. pet owners will spend this year on animals, care and supplies, according to the American Pet Products Association. About $30 billion of that total goes to pet food. Learn more
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