Thank you to all of you who attended (and still registering plus attending now) the POI Virtual Summit! We greatly appreciate your support, feedback, and enthusiasm for all we do together in our detailed, measurement- oriented world here at POI. Your questions (during and after sessions) continuously demonstrate our collective passion for performance when we are together live, or here POI Virtual Summit. We are thrilled with the results, and many of you continue to laud the POI Virtual Summit and your immediate Return On Investment! We Thank all Presenters and Panelists who collectively delivered timely, detailed, and actionable insights, best practices, and advise for these most challenging times! For those of you who missed us on the 12th, and looking for answers to apply today, you can still access the content and materials from the Summit, plus, review leading technologies in the TPx, RGM, Digital, Analytics, Retail Execution, and Customer Experience landscape. Pam and I’m thrilled we have follow up with you for more details, and a follow up in POI Chicago, Berlin, Dallas, and More! This includes our next Global Virtual Summit, September 9, 2020, where we’ll have new insights and take aways for your evolving post-Covid-19 Playbook, and essential TPx, RGM, RetX, Analytics, and Customer Experience journey. We had over 2000 live session views.The POI team will continue to monitor the on-demand access and respond with our presenters’ to your questions.
POI Virtual Summit Keynote Session Recap:
Kantar and Nestle joint presentation “The New Category Management of Data, Knowledge and Experience” is now On-Demand!
We are collectively in a place we had no expectation of, or planning for, at the end of 2019: with COVID-19 economic shocks, and retail and shopper displacement. This new reality requires a new structure, one that can be fitted to category management and trade optimization.
But first, we have to better understand the unusual times we live in and how we can bring value back into the business. To do so, we must look harder at the data that is available, pay attention to how it ages, and re-assess the assumptions that went into the data prior to COVID-19 – as now they no longer apply. Overall, we need to reassess how to define and use our data to get clear around scenario planning within the known frameworks.
In addition to scenario planning around COVID-19, our presentation features Richard Hilton, who takes us through Nestle’s digital transformation journey, and explains how to build a TPM strategy focused on the consumer, which creates the base for a successful implementation and continued growth.
If you would like to see the full session presented by Dave Marcotte and Richard Hilton, join the POI Virtual Summit On-Demand presentation “The New Category Management of Data, Knowledge and Experience.” (your registration includes the complete POI Virtual Summit Agenda)
For more insights, please join POI, Kantar and Campari for details on Campari’s transformational journey to deliver commercial excellence for Growth! If you would like to speak further with Dave Marcotte, contact him at his email, dave.marcotte@kantar.com. Most importantly, we hope you and your loved ones stay healthy and well.
The POI Chicago Summit is being rescheduled for late September, in Chicago. View the complete agenda, and register today
It is our goal to consistently bring you meaningful advice and information to achieve your objectives!
Reach us with any needs, questions, or requests to further engage with POI at:PamBrown@P-O-I.org
MKantor@P-O-I.org
Have a healthy, safe, and successful week!
Industry News
PepsiCo’s Move into DTC: Both Sales Tactic and Consumer ResearchSource: (Ad Week May 12, 2020) “What is different about this is we’re getting data on what people are doing versus what they say they will do,” said Gibu Thomas, PepsiCo’s head of ecommerce. The sites, Thomas added, will also allow the company to run thousands of experiments, such as what messaging works and what doesn’t. Those results will inform not only how the online platforms operate, but how the company thinks about messaging and merchandising in the offline world, too. Learn more
Save the Date for the POI Global Virtual Summit – At Your Desk on September 9, 2020!
Post Sees Consumer ‘Reengagement’ with CerealSource: (Baking Biz May 12, 2020) Post Consumer Brands segment profit increased 11% to $92.4 million on net sales of $507.9 million, up 11% from the year-ago period. An increase in volumes benefited from consumer pantry loading and increased at-home consumption as a result of the pandemic, as well as new product introductions, private label distribution gains and promotional and merchandising support. Learn more
Register Today for the POI Chicago Summit – September 29-October 2, 2020
Already registered: Colgate Palmolive, Keurig Dr. Pepper, Nestle, Deloeo Duracell, Keurig Dr. Pepper, Clorox, Mars, Kraft Heinz, Mondelez, Kellogg, PepsiCo, Mondelez, Simply Good Foods , Colgate Palmolive, Perrigo, Coca-Cola, KIND Snacks, Apex Global, Mattel, Perfetti Van Melle, Mrs. T’s Pierogies, Iris Nova, Hershey, Melitta, Henkel, Reynolds Consumer Products, General Mills, Kao, Barilla, Land O’ Lakes, SC Johnson, Morton Salt, Eagle Foods, Unilever, Walgreen’s, Dollar General, P&G, GSK Healthcare, InnovAsian Cuisine, Taylors at Harrogate, Kind Snacks, RJ Reynolds, Dole Foods, Hostess Brands, Hormel, Pfizer, Ferrero USA, Casey’s General Stores, Tillamook, Schreiber Foods, Sargento, Interstate Batteries, Rich Products, Talking Rain, Ocean Spray, Riverside Naturals, AAFES, Johnsonville, Palermo’s Pizza, Gortons, Clorox, Bel Brands, JM Smucker, Kimberly-Clark, Campbell’s Soup, Church & Dwight, Hometown Foods, Constellation Brands, J&J, Musco Family Olive, American Tire Distributors, Richardson International, and more!
Unilever CEO: Purpose-Led Businesses Gaining RelevanceSource: (Bloomberg May 12, 2020) CEO Alan Jope said” How we shop, consume media, pay for things, and live our lives is only becoming more digital. This is going to be an accelerator. The macro trends are very clear. …This is a time when people need trusted brands. And so actually our biggest, oldest brands are doing very well right now. In crises, big brands, trusted brands tend to do quite well.” Learn more Complementary Webinar- May 26, 2020 @ 10 AM ET/4 PM CET Register Today!
Amazon, Walmart Increase Their Lead Ahead of The PackSource: (Forbes May 13, 2020) Walmart jumped 10 spots to No. 19 on Forbes’ Global 2000 list of the world’s biggest public companies, as measured by a composite score of revenues, profits, assets and market value. It stole back its title of the world’s largest retailer from Amazon, which gained 6 spots and came in at No. 22. Learn more
Carlsberg Launches Digital PlatformSource:(Imbibe May 11, 2020) Alistair Gaunt, vice-president of on-trade, Carlsberg UK said ‘Love My Local is our small way of showing support for pubs, bars and restaurants. We’ve developed the site to be totally free to use by any hospitality business and the initial reaction has been positive”. Learn more
The POI European Summit has been rescheduled to19-21 October, 2020.
Register Here and join executives already registered from: JM Smucker ,Campari, Carlsberg, Henkel, Clorox, Coca Cola Hellenic, Nestlé UK, Nomad Foods, Beiersdorf, LEGO, SCJ, PepsiCo, Mondelez, Bonduelle, Upfield, WN Pharmaceuticals, Essity, Friesland Campina, J & J, Premier Foods, Danone, P&G, Unilever, Orkla, Kimberly Clark, Nestle, Hovis, Camelot, Perfetti Van Melle, MolsonCoors,, Campbell Soup, Blue Buffalo, Hormel, Dr. Oetker, L’Oreal, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, Kellogg, Diageo, Delta Cafes, Heineken, Mars, AB Inbev, Wells Enterprises, Pernod Ricard, Red Bull, SAB Miller and many more!
Top CPG Brands Develop eCommerce and DTC BusinessesSource: (Ad Exchanger May 11, 2020) Last month, Heinz created its first-ever DTC business line, bundling shelf-stable items like beans, spaghetti, condiments, and soup for home deliveries in the United Kingdom. As with other DTC innovations right now, Heinz frames its home delivery service in the UK. as a public service, but it’s also a strategic bet, and British retailers have pushed back on Heinz because the DTC business will reduce availability in stores, and the Heinz-sold products have a cheaper price point. Learn more
Save the Date and Make Plans to Join us in Dallas for the POI Fall Annual Summit, November 4-6, 2020.
Hostess Sees Gains Ahead as Lockdowns EaseSource: (Food Biz News May 11, 2020) Andrew Cahillane, CEO, said “We’re also making adjustments to our marketing programs to increase our e-commerce footprint, capture consumers digitally, during planning and best target anticipated consumer changes,” he said. “The changes we have made to this point are meaningful and implemented quickly to appropriately address the changing needs of our business, the timing and magnitude of change for the next phase is uncertain.” Learn more