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POI Pulse – May 23, 2016

POI Pulse May 23, 2016, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE

Visit www.POInstitute.com

Trends & Developments
Unilever CMO – Sustainable Brands Grow 30% Faster
Source: (Marketing Week May 20, 2016)

Keith Weed said “Our research is clearly showing us that consumers want to buy more sustainably, and many of them already are. This is important because there has always been something of a say-do gap when talking about buying sustainable products, but we see increasingly now that this is closing.” Learn more

Kroger’s Big $4 Billion Expansion – Stores/Services
Source: (Cincinnati.com May 21, 2016) 

Kroger will compete against Amazon with an aggressive ramping up in 2016 of its stores offering its ClickList service – an order online/pick up at the store option – that will be at nearly one-third of Cincinnati stores by year’s end and is growing in half-a-dozen markets across the country. Learn more
Enroll Today and Become Certified as a Collaborative Marketer  w/ POI at Saint Joseph’s University
Source: (POI-Next Orientation is June 16-17, 2016)

During this 16-week self directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy.
Then, core functional areas of business are explored – from sales to marketing, to supply chain and finance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success. Learn more and enroll today

Wal-Mart Profit, Revenue Beat Expectations
Source: (CNBC May 19, 2016)
“Several things [are] working for the consumer: fuel prices, unemployment and interest rates still low. But there is an air of uncertainty that is likely keeping the consumer from being as bullish as they would like to be,” Wal-Mart CFO Brett Biggs told CNBC.  Still, the strong first-quarter performance allowed the retailer to accelerate its next round of price cuts, he said.  Learn more

Flowers Seeks Better Balance in Pricing Approach
Source: (Food Biz News May 20, 2016)

Allen L. Shiver, president and chief executive officer said the company was seeking the “everyday right price for items in a given marketplace,” to optimize displays and generate growth. He also described plans to move to “more of a normalized promotional activity schedule.” Learn more

View the Full Lineup of POI 5 Leading Events for 2016
Please take a look at what is next on the full POI Summit schedule on our upcoming events page.  Save the dates, and advise your cross-functional team members.
The Long and Winding Road to Trade Improvement 
Hosted by Promotion Optimization Institute
This insightful session on June 22nd at 2pm EDT provides an engaging discussion by two seasoned industry veterans on the barriers and issues preventing companies from moving trade management and analytics capabilities forward.  Based on the recent Promotion Optimization Institute survey, you will learn reasons behind these challenges identified and how to set your company on a better path forward on your trade improvement journey.
This discussion will cover areas such as TPM, TPO, Post Event Analytics, and Integrated Business Planning.  From the session you will understand;
Serving Shoppers Better: Shopper-Centric Retailing
Source: (POI Latin American Summit July 19-20, 2016)
A  2015 sponsored  survey of 70 retailers and manufacturers by Winston Weber Associates and Deloitte, supported and endorsed by the Food Marketing Institute (FMI),  found that while so much has changed in shopper behavior over the last decade, very little has changed in the processes and structures that the industry uses to serve those consumers.  Current structures are built around the twenty-five year old concept of category management. The survey findings revealed that 100% of survey respondents said change is necessary. A number of areas requiring improvement were identified. The confluence of new shopper demands and digital capabilities has created a need for a new paradigm built around shopper-centric retailing. This study clearly states the case for change, what must change and the roadmap for change. In this session you will learn what is needed and how retailers can succeed with consumers using new processes and structures focused around the shopping experience and solutions. Learn more about the agenda, as manufacturers and Retailers can register today!
Presentations are Available from the POI Global Summit
Source: (POI Global Summit May 10-11, 2016)

The presentations from the recent, successful POI Summit in Brussels, BE are now available to attendees and members on the POI Website.  Learn more
POI Perspective
Your next chance to becoming a Certified Collaborative Marketer (CCM) is June 16-17, at Saint Joseph’s University in Philadelphia, PA.  Achieving the CCM allows you to think differently, and gain essential skills sought after by your company, and other successful CPG/Retail executive team leaders.
The Promotion Optimization Institute (POI), in partnership with Dr. John L. Stanton at St. Joseph’s University in Philadelphia, offers an educational program leading to a certificate as a Certified Collaborative Marketer (CCM)™. The Certified Collaborative Marketer – CCM™, Executive Certification Program is specifically designed to develop the skills of current and future leaders in food and consumer packaged goods – CPG industries. To succeed in business, individuals must be able to see beyond their own functional area and understand how the organization operates as a whole.
During this 16-week self-directed program, expert faculty expose participants to the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored – from sales to marketing, to merchandising, pricing, supply chain and finance -teaching candidates a solid understanding of each function and how it contributes to trading partner collaboration success.
CCM training will teach you the techniques, tools and approach for analyzing and building effective TPM-TPO marketing, promotions, sales and merchandising strategies to propel your organization and your career forward. Throughout the 16 week program, you will discover exceptional opportunities for broadening your perspective, collaborating with a group of retailer and manufacturer peers and analyzing the TPM and TPO activities in your company. Ultimately, you will attain lasting satisfaction from creating the improved strategies, and approach for analyzing and building cost effective marketing, promotions, sales and merchandising, you’ll implement them into your job and for your company.
 
Who Should Attend
The CCM certificate is right for anyone looking to further pursue their Trading Partner Collaborative business knowledge and skills on a convenient, flexible schedule (90% online). Learn more and enroll today.  Also, inquire about our one remaining scholarship for this upcoming session by writing mkantor@p-o-i.org
“Many thanks for hosting the Brussels conference. It was great to attend.”
Sarah Batty, Head of Revenue Management
United Biscuits
Your next opportunities to experience a focused POI Summit is July 19-20 in Miami Beach, where advancing pricing, promotion, retail execution, and collaboration capabilities for Latin American markets will take center stage.  Please write me at mkantor@p-o-i.org to join us, or visit the POI upcoming events page here.
Have a sensational Week! 
Promotion Optimization Institute, LLC
mkantor@p-o-i.org
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POI Pulse is read by over 4,500 Retail Merchandising and CPG Marketing Executives.
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To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309

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Career Opportunities

If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org

 

Nestlé Waters North America
Trade Promotion Optimization Manager
In order to optimize NWNA trade spend efficiency we are looking for managers who will support the financial analyses at the pack, account, and channel level. Data from a variety of sources is fed into an Excel-based Trade Spend Optimization tool and will require analytical insight and recommendations on optimizing efficiencies.  Managers will work primarily in Excel to develop insights and recommendations and will develop strong relationships with the Sales Finance team and Sales Account Managers to ensure positive optimal performance of Trade Spend. Learn more

Red Bull

FINANCIAL ANALYST, PRICING
The primary goal of the US pricing team is to develop and analyze strategies to maximize revenue, profit, and maintain a healthy pricing architecture. The Trade Pricing Analyst will be responsible for assisting in development and review of pre and post promotional analytics (ROI), trade promotion funding, pricing architecture, and in market trade activity performance reviews. Learn more

Upcoming Events

Winning with Promotion Optimization in Latin America
 
Collaborative Marketing Driven by Data Centered Collaboration Summit November 2-4, 2016. View the preliminary agenda, and register here 

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