POI Pulse November 24, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
|Trends & Developments
Are You the Average Thanksgiving Consumer?
Source: (Huff Post Nov. 18, 2014)
First, more and more people will be doing more and more of their shopping online. In fact, our survey showed that 83% of those who will be shopping will be shopping both online and in brick-and-mortar stores, and an additional 12% will be shopping only online. Learn more
Hot and cold year ahead for Keurig
Source: Food Bus News Nov. 20, 14)
Keurig Green Mountain capped a strong fiscal year with higher revenue and earnings and the successful debut of a new brewer. The company said the launch of Keurig 2.0 during the fourth quarter was the largest and most significant product introduction in its history. Learn more
Anheuser-Busch’s Strategy Is One of Balance
Source: (Convenience Store News Nov. 21, 14)
Anheuser-Busch also found that the top performers have five key points in common:
Single-serve beers — deliver higher margins, offer increased assortment and encourage incremental sales.
HyVee Partners on Blue Rewards Program
Source: Progressive Grocer Nov 21, 14
Designed with busy, health-conscious consumers in mind, Blue Rewards health insurance provides the highest benefits and lowest costs when members use the coordinated care of UnityPoint Health doctors and a network of select providers, and when they fill their prescriptions and receive dietitian services at a Hy-Vee pharmacy.
Blue Rewards pays members points for the healthy choices they make, like selecting a primary care provider, getting an annual physical, dietitian counseling and signing up to receive explanation of benefits electronically. Members can track their progress online and redeem their points for Hy-Vee gift cards or rewards. Learn more
The Next POI Certification Orientation is December 3-4 at SJU
Candidates include Wakefern, Hormel, Starbucks, Campbell, Norseland, Continental Mills, Keurig Green mMountain, Delhaize America, and other. “Achieving my CCM credential through the POI was a great experience all the way around. Through this program I was able to learn firsthand from collaborative planning experts the techniques, tools and approach for analyzing and building effective marketing, promotions, sales and merchandising strategies that I can begin to implement immediately to enhance both my company as well myself professionally,” said Alexander Jablokov, customer service analyst – retail perimeter at Campbell Soup Company. Learn more
SJU Haub School Partners with POI for Student TPO Competition
Source: (SJU Magazine Fall 2014)
Business applications and software company SAP and the Promotion
Optimization Institute (POI), a resource for trade marketing and merchandising
executives, co-sponsored a competition at SJU during the spring semester.
The competition — called the Analytics Cup — encouraged teams of
students with a business intelligence and analytics major or minor to apply their
skills in predictive analytics and data mining. Using real-world data and SAP’s
proprietary software, they developed and presented a comprehensive marketing
POI Pulse is read by over 3,000 Retail Merchandising and CPG Marketing Executives.
|Sponsors of this week’s issue of POI Pulse –|
If you have a relevant opportunity, list it in POI Pulse, reach us at firstname.lastname@example.org
Client Effectiveness Manager
Reporting to the Vice President, Client effectiveness, the Client effectiveness Manager will act as the primary client liaison to manage the relationships with the existing client base. The ideal candidate will have experience in account management and sales and have a proven track record for successfully attaining revenue objectives. In addition, significant experience within the North American CPG industry is a requirement. Learn more
Schwans Consumer Brands
Director Digital Marketing Director, Digital Marketing
The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more
Trade Marketing Manager
Channel Marketing Manager
The Company is the US importer / sales & marketing agent for an international food company (speciality cheese). The Company has a strong position as an importer of speciality cheese in the US, which makes them an attractive partner for other cheese manufacturers who are looking for stronger positioning for their brands in the US (they represent several international dairy/cheese companies). The Company has regional sales offices from coast to coast in the US as well as in Canada, with the corporate office in Darien, CT.
To learn more, please contact:
POI Spring Summit 2015
Collaborative Marketing to Execute at the Rate of Change Summit April 12-14, 2014. View the preliminary agenda, and register here – https://poinstitute.com/