The presentations from the recently concluded POI Fall Annual Summit in Dallas, TX are available to POI Members here

Exactly Ten years ago, a handful of highly dedicated professionals, founding members and sponsors, plus industry leaders decided to join me in founding the Promotion Optimization Institute (POI) in the heart of The Great Recession to advance the practices of Trade Marketing, Merchandising, and Trading Partner Collaboration.

Since then, our now globally distributed community has grown to exceed 7,100 individuals who represent some of the world’s greatest Brands, Banners, and  talent in Retail and CPG Sales, Marketing, Finance, Supply Chain, Merchandising, and Information Technology focused on continuous improvement and innovation.

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We are very proud of our many achievements (and those of our CCM Graduates) over the past years, and recognize that our success is testament to our membership’s deep commitment to profitable and mutual growth, and meeting those critical needs for the highest quality education, practices, research, and focused events at POI.

We are thankful to everyone who has contributed their time, energy and resources to help the POI achieve so many successes, both internally and externally.

I look back on the success of POI with confidence: membership participation is at an all-time high, with 12 projects in the POI Incubator, and 5 focused events to serve our growing community’s needs.

We also recognize that the POI has become more than a trusted resource for our members; with the recent addition of Pam Brown, Chief Commercial Officer, POI, it is also a leading authority for advice on today’s process, skills, and technology to advise all members for their best success on their journey across trade marketing, Advanced Analytics, retail execution, eCommerce, RGM, and collaborative promotion optimization.

Through your commitment, the POI continues to be the standard-bearer for advancing RGM, and promotion excellence within FMCG and Retail. We appreciate your ongoing support by sharing our story with your friends, and co-workers, to attend a POI Summit, and consider becoming a member of the POI.

Join us in celebrating this important milestone throughout 2019, as we highlight numerous POI projects (including the current POI TPx and Retail Execution study – now is your last chance to help us by completing the survey), people who lead by example, and events that honor, and celebrate their tremendous accomplishments across teams and trading partners. Plan now to join us in Chicago, IL, Rotterdam, NL,Toronto, CAN, Morristown, NJ, and Dallas TX for the next great steps, learnings, and accomplishments in the ever-changing world of CPG and Retail.

With so much to look forward to in the coming decade, we appreciate your help in keeping the POI a relevant, vibrant, and active community, and we sincerely invite you to share your thoughts with us by dropping us a note at mkantor@p-o-i.org, or pambrown@p-o-i.org.