Beginning this Wednesday at the Promotion Optimization Institute Fall Annual Summit, Dallas, TX
On behalf of the POI Education Advisory Board, we are excited to welcome each of you to the Fall Annual Promotion Optimization Institute (POI) Summit.
Exactly ten (10) years ago, in the heart of the Great Recession, the Promotion Optimization Institute was formed with a bold vision for the industry centered on Collaborative Marketing, and the means by which retailers and manufacturers achieve mutual growth. As the details of retail (and retail itself) continue to evolve, POI and this agenda
is crafted to deliver deep learnings’, as together we embark on change and new directions.
Throughout this Summit you will experience POI The Certified Collaborative Marketer CCM; via candidates, graduates, presenters, board members, and sessions including how it is designed for continuing education, including mastery of the collaborative skills necessary to succeed today and tomorrow in a physical and digital world.
You will notice this experience at POI with your peers is different than before. We will provide you with new, and unique opportunities to meet, and experience the latest practices including personalized feedback from leaders in their respective subjects via the “Lightning Talk” session. Pam and I expect to have the chance to speak with and thank each of you personally, as we have been profoundly inspired by and grateful for your dedication to the POI. The theme of this year’s POI Fall Summit is “Ensuring your TPx, Retail Execution, success”.
The workshops, sessions, and interactive meetings are designed with you and your company’s ROI in mind, as you are here investing in yourself. You’ll experience this through essential research, application of data and analytics, details on eCommerce capabilities, plus local and global digital interactions and personal collaborations.
We thank every speaker, board member, and sponsor who is contributing their time, experience, commitment and leadership. This information-rich program, including bold industry initiatives will provide you with the opportunity to network, and learn details on some of the most impactful and meaningful topicsaffecting your company’s growth, and your personal success.
We expect your interaction with your colleagues including our sponsors, to be personally rewarding. We wish you a revitalizing conference experience inclusive of invigorating networking, and a fun stay in the great city of Dallas!
Industry News
Kraft CEO: Tapping into Data to Drive Revenue Source: (Food Dive November 2, 2018)
The CPG giant has been tapping into data for better marketing and brand building. CEO Bernardo Hees said on the call that 75% of Kraft Heinz marketing impressions are now classified as “quality,” helping top line growth and beating industry averages…. Technology has also been a priority for the company. E-commerce sales are up about 80% this year so far. Learn more
Join POI in Dallas to Learn with Leaders – Last Chance to Register Source: (Promotion Optimization Institute, Oct. 19, 2018)
Don’t miss your opportunity to learn the details necessary to invest in yourself, and your company for ROI. View the complete, world-class agenda, and Register Here Contact Joanie at jhampto@p-o-i.org for a
Complementary Event Pass
The Host Hotel is Nearly Sold Out – Contact susan@hrginc.net to reserve your sleeping room
Learn RGM, Promotional ROI, eCommerce, Advanced Analytics, and Omnichannel Strategies for growth now with: Cargill, Bimbo Bakeries, Maple Leaf Foods, Kellogg, Church and Dwight, Mariano’s/Kroger, Mondelēz, Walgreens, JM Smucker, Blue Buffalo, Ventura Foods, California Olive Ranch, InnovAsian, Spectrum Brands, Del Monte Foods, Sysco Corp. and many others http://bit.ly/POIDallas2018
Attendees at this POI Summit will network, and learn with Cargill, Icelandic-Provisions, Sanofi, Solaris Paper, Dole, Ecos Brands, Grupo Bimbo, Mill Fleet Farm, Soylent, Mckee Foods, Boston Beer Co., JM Smucker, Casey’s General Stores, P&G, General Mills, Unilever, Keurig Dr. Pepper, Spectrum Brands, Clorox, Tito’s Homemade, Duracell, Colgate-Palmolive, Pernod Ricard, Maple Leaf Foods, Nestle, Starbucks, Church & Dwight, Kellogg, Mars, Tree House Foods, Pfizer, Hershey, Pharmavite, Energizer, Keurig, Dr. Pepper, 7-Eleven, Tillamook, Constellation Brands, Bimbo Bakeries, PepsiCo, Bush Brothers, Sargento, Rich Products, Bellisio Foods, Massimo Zanetti, Deoleo Bertolli, Musco Family Olive, Daisy Brand, AAFES, Ajinomoto Windsor, Walgreen’s, Blue Buffalo, Pinnacle Foods, California Olive Ranch, Del Monte Foods, Mondelez, ConAgra, Palmero Villa, Novartis, J&J, Red Bull, Hormel, Clif Bar, Crayola, Cargill, Brown Forman, Campbell Soup, Abbott Nutrition, Johnsonville, Kimberly Clark, Southern Glazers Wine & Spirits BIC, Coca-Cola, Tyson Foods, Ventura Foods, Atkins Nutritionals, Kroger/Mariano’s,
Spectrum Brands, T-Pro, Accenture, Cornerstone Capabilities, Antuit, visualfabriq, EY, Nielsen, Mindtree, Strategy &, SAP, AFS, Exceedra, Sequoya, Wipro, Switchboard,and more!
Hershey Speeds Up New Content Strategy Source: (Ad Exchanger November 2, 2018)
Hershey’s new content strategy is already starting to play out. On Saturday, it launched a Hershey bar with Reese’s Pieces in it at TwitchCon with gaming influencers Ninja and DrLupo. The players ate the new chocolate bars as they challenged each other on a video game in a stream that has already garnered 2 million impressions. Learn more
Mondelez Launches Digital Platform Source (Fortune October 29, 2018)
The group’s focus on “digital snack platforms” is intended to help the company connect with customers in new ways, a task that becomes increasingly important as “impulse buy moments” in grocery stores and other brick-and-mortar retailers decrease with the rise of online shopping. …Mondelez is working towards bringing in $1 billion in e-commerce revenue by 2020 and Cofer, Mondelez EVP and chief growth officer says it’s on track to meet that target. Learn more
J.M. Smucker Debuts New Marketing Model Source: (Marketing Dive October 30, 2018)
Smucker shifting its marketing strategy is part of the company’s plans to drive growth and boost brand awareness among consumers who spend much of their time online. The company is hoping that simplifying its marketing structure will help internal teams and agencies work more efficiently and develop more relevant creative. Learn more
If you missed this live POI webinar, the recording is available on demand
Heineken’s Sol Beer Shifts to Mobile-First Strategy Source: (The Drum November 1, 2018)
To this end, with JWT it conceived a global, mobile-first marketing strategy that hacks its audiences’ social media feeds.
Alessandro Manunta, portfolio development manager of Heineken’s international brands, said: “We wanted to tap into actions that people do every day in an unexpected way – to create unexpected connections that people could both understand and be surprised by.” Learn more
Whiskey Maker’s Connected Technology Source: (Media Post October 31, 2018)
With connected bottles, consumers can be offered an additional experience as a bonus with the product. That simple consumer tap of a bottle also can provide a brand and marketer substantially more data and insight into their end consumers, the campaign performance and real-time activity. Learn more
Sam’s Club’s AR Store of the Future Source: (DigiDay October 30, 218)
Sam’s Club Now is a way to gather feedback from customers on emerging technologies. Other capabilities Sam’s Club’s Now is piloting at the store are voice-activated way-finding and navigation tools, digital shopping lists that pre-populate based on customers’ shopping behavior and interactive product experiences through augmented reality. Learn more
Be part of the dialogue at POI – In addition to getting a copy, time with the Author, Pam Brown, and insights on promotional performance improvement (including Digital, AI, and Advanced Analytics, those entering have the opportunity to earn a $500.00 Amex gift certificate! Please take the survey here!
Halo Top on Disrupting the Ice Cream Market Source: (Mktg Week October 31, 2018)
So, the brand switched to digital. Bouton, Halo COO, laments “buzzwords” around influencer marketing but says Facebook and Instagram were crucial in spreading word of mouth. The company had two tactics – targeted ads and influencers – that they used to build up their brand. Learn more
Scholarship opportunities available!
“I truly enjoy meeting as a group and learning from the professors and colleagues at the POI Certified Collaborative Marketer program at Saint Joseph’s University. Thanks for putting this certification program together, it’s fantastic!” said Veronica Escalante, Customer Development Manager, Sprout Foods, Inc Learn more
Pepsi, Tide Building Lasting Connections Source: (Adweek October 30, 2018)
For example, Tide released a set of emotionally expressive stickers emphasizing the satisfaction that comes from having clean laundry…. The conversation-focused campaign generated over 59,000 brand advocates who shared the Tide content as part of their chats with friends and family. In total, Tide became a part of over 4.8 million targeted conversations, solidifying its emotional association with accomplishment and excitement in every interaction. Learn more
Leave a Reply