The more challenging this market becomes, the more critical it is for retailers to operate with the agility and speed of an industry leader. Simplifying analytics and implementing real-time, actionable insights in partnership with your suppliers, that achieves mutual goals is key to survival. This engaging panel will share how can you harness business-critical information to make smart, strategic decisions. And, how this enables you to reach your consumer to deliver value to them, building relevant, rich relationships that deliver growth.
For the first time, POI Dallas 2018 features this session with lightning talks 12 -five-minute talks presented sequentially without interruption. The point of each lightning talk is not to give a detailed talk but rather to present briefly the latest and most interesting technological advancement. They cover the vendors capabilities, start with the good stuff and end making a point.
Unclean data leads to inaccurate tool output and analysis. Data is foundational to accuracy. As a result, decisions are made using faulty inputs and assumptions, which negatively impacts opportunity and cost. Many organizations are moving to TPO and AI, but it’s critical that companies have clean data moving into these technologies. Come learn why cleansing and staging data is critical and how best in class companies have approached data cleansing and management to drive increased profitability.
Revenue management is transforming the “art of pricing” by placing the consumer and shopper at the heart of advanced analytics. Dissecting category performance, purchase dynamics, consumption occasions and the shopper’s trip missions enable thought provoking analytics to deliver insights that move beyond item and price management. The journey we are on will shape how retailers and manufactures grow together through the next generation.
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“It’s no good going out there and acquiring new brand businesses if you haven’t got your house in order, Steve Challouma, Bird’s Eye Marketing Director said “So we’ve had period of defense in the last year to turn our brands around and that gives us the foundation to generate the cash flow to fuel and expand the business.” Learn more
McCormick is invested heavily to support all of its brands during a time of retail consolidation and private labels. During Q3 2018, the company increased its ad spending by $21 million primarily in television advertising with additional support through digital banner advertising and social media activity in an effort to highlight the company’s commitment to quality. Learn more