Last Year’s Spring Summit was Sold Out – Reserve Your Spot Now!
Big Data at Tesco: Real Time Analytics
Source: Forbes November 17, 2016)
Where data is very much at the forefront is sales forecasting. Modelling trends in customer behavior has thrown up some surprising insights. “It can be something like how will people shop in a store over a week?” says Tesco head of forecasting and analytics, Mike Moss, “And not just how they shop in each store – but how they shop for each product. Learn more
Coca-Cola’s Big Bet on Small Strategy is Expanding
Source: The Drum November 16, 2016)
“We still have a lot of growth opportunity to capture, the transaction packs only make up 15% of our portfolios. “We are focused and capturing the full potential of these brands [Fanta and Sprite] as well by executing that same occasion price package strategy and innovating with both new flavours and new package sizes.” Learn more
The POI Annual TPx and Retail Execution Survey
Please fill out the Annual POI TPx and Retail Execution survey. Please take 9 minutes to complete the survey now here: https://www.surveymonkey
All results will be reported in the aggregate; please see additional details on the research goals via the link. Thank you in advance for completing the survey this week.
Hormel’s Ready-made Foods for Chemo Patients
Source: (Minneapolis Star Tribune Nov. 20, 2016)
The full line launched in July and is being sold online. Hormel, through the Hormel Institute – a nonprofit cancer research center located across the parking lot from
Hormel’s headquarters that receives considerable funding from the food company – and the consortium are relying on their contacts in health care to spread news of the product by word of mouth. Learn more
View the Full Calendar of POI Events for 2017, and Make Plans Early
The Promotion Optimization Institute International Events for 2017 are:
>POI Spring Annual Summit Chicago. April 5-7
>European Summit, Amsterdam. 9-11, May
>POI Retail Execution Summit, NY/NJ Sept. 26-28
>POI Fall Annual Summit, Dallas, November 1-3.
PwC’s Strategy& and SAP Collaborate on Trade
Source: (PwC November 17, 2016)
“PwC’s Strategy& is enthusiastic about working together with SAP to deliver more robust trade promotion management capabilities for our clients,” said Hans Van Delden, Principal with PwC. “We’re collaborating closely to deliver industry-leading trade management capabilities, incorporating the best practices we’ve experienced over the years. Learn more
The 3 “Be’s” of Leadership
Source: (SB 11-17-16)
It all comes down to the strategy the leader utilizes to “ground” their perspective in relation to their environment, their organization, their team and themselves. One approach I apply with myself and my clients is to practice the “3 ‘Be’s’ of Leadership.” Learn more
Slim Jim Grows Up for Growth!
Source: Chicago Tribune 11-17
The words, spoken by Conagra Brands CEO Sean Connolly at a recent investors meeting at the company’s Merchandise Mart headquarters, marked a declaration to reinvigorate a brand that’s spanned at least seven decades.
The maturation of Slim Jim is serious business. The second largest brand in a growing meat snacks category, Slim Jim is projected to bring in about $575 million in sales this year, up 35 percent from $425 million in 2012. But Conagra executives know they’re leaving meat stick money on the table. Learn more
Thanksgiving Note – All of us at the Promotion Optimization Institute thank everyone for your support.
We have a lot to be thankful for this year. Here are a few things of the many things we’re grateful for:
Our members are among the best and brightest (full disclosure: we’re biased). We’re continually inspired by the work they do – both inside inside the walls of their companies, with their trading partners, and out in their communities. This year, we are about to celebrate our 8th anniversary, and we are thankful for the opportunity to serve many of you who have applied POI Research, learnings’, and services to your processes, skills, and tools to add millions of dollars to your top and bottom lines. Our members are integral to our research efforts, plus we thank the retailer and manufacturer candidates and graduates who enroll through POI at Saint Joseph’s University to lead as Certified Collaborative Marketers. We’re thankful for members like Mark Horner who take on new challenges as a result of our efforts…”Congratulations on a great conference! I thought the content from the podium was some of the best I’ve seen! It was a great chance for me to re-connect with many contacts of mine in the industry and I made several new contacts at the conference.”
Director, Trade Marketing
Eagle Family Foods Group LLC
Our solution provider sponsors are integral to helping our members advance globally, and in part, supporting our efforts with you at the POI Summits. We’re thankful for them, who help keep trade marketing, retail execution, and collaborative marketing at the forefront of our global community, as well as their dedication to continuously improve enabling technologies.
One of the great things about working for a 8-year-old start-up is that we’re always looking to the actionable future. Whether we’re creating resources that describe necessary steps, or re-envisioning what it means to improve upon collaborative marketing, we’re thankful that many of you around us are always testing out new ideas and pushing the boundaries of what’s possible.
We’re incredibly lucky to have such an amazing heritage that’s so well captured in the everyday activities of the POI. It remains a great honor and privilege to work with Dr. John L. Stanton and Dr. Ron Klimbers at Saint Joseph’s University, and the POI Education Advisory Board. The Certified Collaborative Marketer CCM™ is designed for continuing education, including mastery of the collaborative skills necessary to succeed with trading partners. The POI Education Advisory Board considers education and advocacy the top priorities for our organization.
Important – As a CPG Manufacturer, If you have not yet taken and submitted the 2016 POI TPx Survey, we need your help now.
Save the date: April 5-7 for the POI Spring Annual Summit – Fusing Digital and Trade Strategies to Drive Mutual Growth. Downtown Marriott, Chicago, IL View more here
The POI Team wishes everyone a warm and peaceful Thanksgiving Holiday with family!
Michael Kantor, CEO and Founder
Promotion Optimization Institute, LLC
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