Hosted by Promotion Optimization InstituteIn response to competitive pressures and rising costs,Consumer Goods Manufacturers benefit from improved capabilities, and revenue management solutions that provide business users with an insights-driven business-planning platform to help them optimize their trade investments.
Beyond trade spend optimization, CPG’s look to improve their ability to predict, and shape promotional demand,which in turn are proven to reduce costs through effective inventory management practices.
Attendees for this webinar will learn what key business requirements are necessary for growth in today’s challenging environment, including:
A platform to support extensive data transformation requirements (syndicated data, retailer POS data, master data, and P&L inputs) with varying formats, hierarchy levels and frequency.
Integration with existing trade promotion management system.
Advanced machine learning framework-based modeling capabilities.
Pre-built templates to provide visibility to key KPI’s to support global a design approach yet have the ability to configure to meet market specific requirements.
Benefits achieved in 6 Months by a $15+ Bn CPG Manufacturer include:
Increased net revenue by $3 million dollars
Rise in incremental net revenue in six months
Predictions improved forecast accuracy mean average percentage error
Loss-making promotions dropped significantly
Improvements in promotion forecast accuracy using predictions
Increased promotional ROI while maintaining retailer margin
Attendees will also learn about data transformation and insight-driven planning capabilities required to shape demand and drive profitable growth, facilitated by predictive modeling software, in a machine learning based framework.
Driven by the success of the initial pilot, this CPG has now deployed the solution to seven more countries, covering the business for an additional 20 retailers.
Attendees will also get a first look at impressive early results of the 2018/2019 POI TPx and Retail Execution Survey, with Pam Brown!
New Sessions announced for the POI Dallas Summit:
POI Tech Lighting Talks on Advanced Capabilities
For the first time, POI Dallas 2018 features this session with lightning talks 12 -five-minute talks presented sequentially without interruption. The point of each lightning talk is not to give a detailed talk but rather to present briefly the latest and most interesting technological advancement. They cover the vendors capabilities, start with the good stuff and end making a point.
Presented by: Leading Solutions Providers’
Solving for Pain Points Along the Revenue Management Journey
Presented by: Robert Schram, President, Cornerstone Capabilities,
Kevin Oostdyk, Vice President Revenue Management, Maple Leaf Foods
View the complete agenda and register here:
Amazon’s Massive Growth from Online Store Sales Source: (Forbes October 12, 2018)
Going forward, we expect Amazon’s combined global online sales to increase from $130 billion in 2018 to over $180 billion by 2020. We forecast the company’s net revenues to increase from $178 billion in 2017 to $235 billion this year. We further expect this figure to increase to over $340 billion by the end of the decade.
Coca-Cola C-Store Collaboration Targets GenZ Source: (Food Biz News October 10, 2018)
Much of Coca-Cola’s recent innovation is driven by insights on the Generation Z consumer, who is 14 to 25 years old and an important shopper for the convenience channel, said JC Harvey, director of retail channel strategy and commercialization. To connect with Gen Z consumers, retailers and manufacturers must deliver engaging experiences and offer variety and convenience. Learn More
Complimentary Webinar, Thursday, October 25th
Prepare for Dallas! Register Here
Smucker Embracing ‘New Model’ for Brand Building Source: (Food Biz News October 11, 2018)
Geoff E. Tanner, senior VP of growth and consumer engagement said “Another example in this area, a focus has been weaving together a unique set of tools to get a much faster read on how our marketing is performing. Historically, we’ve been too reliant on traditional marketing mix models.” Learn more
P & G’s Pantene Taps Instagram to Reach 1.2 million Source (Market Watch October 10, 2018)
#BadHairDay has been used on Instagram 1.2 million times, 17x more than #GreatHairDay. With social at the epicenter of the hair conversation, kicking off today Pantene launches the #GreatHairDay Studio – a real-time response hub powered by an army of social responders dedicated to engaging with each #BadHairDay mention. Learn more
See what’s new at the POI Fall Summit in Dallas!
Manufacturers and Retailers – Learn growth strategies from deep sessions to apply for immediate ROI at the POI Fall Annual Summit, Dallas, TX “Collaborative Marketing Driven By Data Analytics” November 7-9, 2018
Join us for a Celebration, POI’s 10th Year Anniversary, with 300+ CPG and Retailer peers! Attendees include: Boston Beer Co., JM Smucker, Casey’s General Stores, P&G, General Mills, Unilever, Keurig Dr. Pepper, Spectrum Brands, Clorox, Tito’s Homemade, Duracell, Colgate-Palmolive, Pernod Ricard, Maple Leaf Foods, Nestle, Starbucks, Church & Dwight, Kellogg, Mars, Tree House Foods, Pfizer, Hershey, Pharmavite, Energizer, Keurig, Dr. Pepper, 7-Eleven, Tillamook, Constellation Brands, Bimbo Bakeries, PepsiCo, Bush Brothers, Sargento, Rich Products, Bellisio Foods, Massimo Zanetti, Deoleo Bertolli, Musco Family Olive, Daisy Brand, AAFES, Ajinomoto Windsor, Walgreen’s, Blue Buffalo, Pinnacle Foods, California Olive Ranch, Del Monte Foods, Mondelez, ConAgra, Palmero Villa, Novartis, J&J, Red Bull, Hormel, Clif Bar, Crayola, Cargill, Brown Forman, Campbell Soup, Abbott Nutrition, Johnsonville, Kimberly Clark, Southern Glazers Wine & Spirits BIC, Coca-Cola, Tyson Foods, Ventura Foods, Atkins Nutritionals, Kroger/Mariano’s and more! See the updated agenda, and Register here
Inquire about a complimentary pass at jhampto@p-o-i.org
Constellation Brands’ CEO on Growth from Cannabis Investment Source: (Motley Fool October 12, 2018)
Not surprisingly, Canopy Growth stock has skyrocketed since Constellation made its initial investment last year, as shares are up nearly 400% from a year ago. …CEO Rob Sands went on to explain that those supply contracts should give Canopy billions in annual revenue once recreational pot becomes legal in Canada on Oct. 17. Projections for first-year sales are between $5 billion and $7 billion in revenue for the first year, which should give Canopy around $2 billion in revenue, considering it has about one-third of the supply contracts. Learn more
POI TPx and RE 2018 Survey – Benchmarking Opportunity
Be part of the dialogue at POI – In addition to getting a copy, time with the Author, Pam Brown, and insights on promotional performance improvement (including Digital, AI, and Advanced Analytics, those entering have the opportunity to earn a $500.00 Amex gift certificate! Please take the survey here!
Walmart Battles Amazon with Interactive Video Source: (Marketing Dive October 12, 2018)
As marketers continue to invest in video content, many see the addition of interactive storytelling elements like choose-your-own-adventure as an opportunity to enhance creativity and boost engagement. Marketers are also striving to meet consumers’ growing demands for more personalization in marketing, but often struggle to get the messaging right. Learn more
Pinnacle Food’s Brand Strength Fuels Market Growth Source (Zacks October 10, 2018)
Pinnacle Foods’ in-market performance has been strong for quite some time. This is mainly attributable to the company’s well-chalked acquisitions that have added strong brands to the portfolio. In 2017, the company gained synergies of $16 million from the Boulder acquisition and expects to continue benefiting from residual synergy. Learn more
Ahold Delhaize: Technology Drives Engagement Source: (Chain Store Age October 11, 2018)
In a traditional store, you will almost always have an opportunity for a team member to interact with the customer and be your brand ambassador. Online, your tools can collect data and make suggestions, present information, and otherwise interact, said Dan Harriman, director of pricing and promotion services at Ahold Delhaize USA’s retail business services. Learn more
POI 2018 TPx Panorama Released – Announces Best in Class! Source: (Crossroads – NBC News 8-27-2018)
“Consumer buying behavior and the market landscape have dramatically changed in the last few years, which is further fueling a necessary but profound paradigm shift in the CPG ecosystem that calls for manufacturers and retailers to understand not only the consumer but pricing, trade deals, and digital marketing offers in today’s retail marketplace,” said Pam Brown, Chief Commercial Officer of the POI. “What we have found and reported in this year’s report is that vendors have upped their game and are offering predictive analytics, AI, machine learning, in-flight promotion tracking and other leading-edge capabilities that will help drive efficiency and trade.” Learn more, and access the report here
Scholarship opportunities available!
“I truly enjoy meeting as a group and learning from the professors and colleagues at the POI Certified Collaborative Marketer program at Saint Joseph’s University. Thanks for putting this certification program together, it’s fantastic!” said Veronica Escalante, Customer Development Manager, Sprout Foods, Inc Learn more
Reckitt Benckiser’s Challenging Digital TransformationJourney Source: (Marketing Week October 12, 2018)
Reckitt Benckiser’s (RB) global director of design, user & brand experience, Stephanie Verschoor, stated…Successfully driving digital change comes down to providing data-driven evidence, developing great agency partnerships, and creating a shared ambition with both senior people and peers. Learn more
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