POI Pulse October 20, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
|Trends & Developments
Consumables Shopping Shifts to Smaller-Formats
Nestle Makes Changes with Trade Promotion
The Amazon Store: to Sell the Fire Phone?
View the Complete Promotion Optimization Agenda!
Your opportunity is now to learn, network, and advance at the POI Fall Summit is November 2-4 The agenda is once again advanced (view the updated agenda here), and make your plans now to attend, as the host hotel is nearly sold out!
Teams Taking action and registering include:
Bimbo Bakeries, Herr Foods, The Wine Group, Beech-Nut, Campari America, Pilgrims, Post Foods, JBSS, Pacific Foods, DPSG, Prestige Brands, Yucutan Foods,, Daisy Brands, Nestle USA, Delhaize America, Borden, Popcorn Indiana, AAFES, Mcilhenney, Farmer John, Pharmavite, LEGO, Hain Celestial Group, Johnsonville Sausage, Nestle Waters, Wells Enterprises, Kraft Foods, Pfizer, Coca-Cola, Alcon, Starbucks, Pinnacle Foods, Stubbs BBQ, Johnson & Johnson, Utz Quality Foods, Kraft, ACH Foods, Pictsweet, Hormel, Clorox, Tyson, Lowes Foods, Unilever, Turkey Hill, Post Foods, 3M, Kellogg’s, PepsiCo, Philips Consumer, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros., Topco, Keurig Green Mountain, Continental Mills, P&G, Ventura Foods, Michael Angelos, Hillshire Brands, Campbell Soup, Kroger, Jarden, Tree Top, Hormel, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products, Whole Foods Markets, Mckee Foods, Bi Lo Holdings, Norseland, Reynolds Consumer Brands, and others.
Starbucks to Roll Out ‘Pay Ahead’ in 2015
Starbucks has built a massive customer-loyalty program via its mobile payment app. Customers generally like it because they earn rewards such as free lattes and munchies for purchases. An estimated 15% of all Starbucks purchases are made with mobile devices, the company says. Learn more
Big Data Analytics – Essential For Growth – Study
Moving beyond analysis to predictive analytics and optimization is the upside potential the majority of the C-level respondents see as essential to staying competitive in their industries in the future. Learn more
A summary of results and the methodology used are downloadable in PDF form
Candidates Gain Collaboration Skills w/ POI SJU
Source: (POI CCM at SJU December 3-4, 2014)
Learn from the most experienced Collaborative Marketing faculty in the industry. If you plan to contribute more effectively, lead a customer team, or retail marketing team, you need to know all sides of the desk, and the CCM educational curriculum is the proven experience to ensure you’re skills are current. Enroll today!
Trading partners are coming to POI at SJU to learn the skills necessary, and be certified to collaborate effectively… The next orientation begins December 3-4. Learn more, and enroll today!
Target Takes Trick-or-Treating to Instagram
“We really wanted to think outside of the box for Halloween and come up with something that would surprise and excite our guests at the same time. “Nine of the fifteen images were posted on Target’s Instagram account today. Learn more
Peapod Cick-and-Collect Pricing Beats Roche Bros.
A 20-SKU basket shopped for online via Peapod’s curbside pickup service at Stop & Shop, which requires a minimum order of $60, was less expensive than the same basket purchased for store pickup at Roche Bros. Learn more
CPG and Retail executives are coming to the POI Summit in 2 weeks with a defined purpose. The passionate, the curious, the black belts, and the action oriented leaders will join us
Detailed successes presented by Dannon, Energizer, PepsiCo, Food Lion, Eversight, Nestle Waters, 7-Eleven, Gartner, Tyson, Nielsen, AAFES, Utz Quality Foods, and more will provide necessary takeaways for the 244+ in attendance. Register now!
CPG/Retail attendees will experience an exceptional event focused on how you, your teams, and your trading partners can achieve mutual growth via strategy, collaboration, process, technology, e-commerce, insights, and tools:
Continuously Improving to Perform: Prioritizing Industry Drivers in Changing and Challenging Times
A pragmatic, real-world discussion of how the panelists are addressing the industry’s critical strategic priorities, market disruptions, and creating growth opportunities.
Moderated by:Michael Gorshe, Partner, Accenture
Panelists: Nestle Waters
Hillshire/Tyson , & PepsiCo
What Trade Promotion Programs Should Look Like – One Retailers View Delivering category plans, strategies, tactics, and revenue growth at retail requires the creation of innovative and highly effective promotion vehicles (price and non-price oriented) plus distribution with great display execution. Best results are those based upon a set of comprehensive event analysis, review of competitive and industry best practices, wrapped around a great promotional strategy. Learn how this approach serves shopper behaviors to build loyalty, trips, and deliver real growth. Presented by: 7-Eleven, Inc.
In this session, David Moran, Co-Founder at Eversight, will describe a radically different approach to solving an age-old industry challenge: identifying optimal trade promotions. Hear how leading consumer goods companies such as BIC, Unilever, and AB InBev are able to uncover more effective in-store promotions by digitally testing thousands of offer variations with real shoppers.
Process: The Journey is Global, and the Destination is Optimization. Presented by: Energizer
Process: The Dannon Team dives deep into data to more easily set realistic expectations for internal and external partners. One size does not fit all when planning with retailer partners across Channels and Categories. Learn how applying and maintaining predictive analytics has improved price/promotion performance beginning with forecast accuracy, to optimize their trade planning decisions, and best apply these lessons for continuous improvement and mutual growth.
View the complete and actionable agenda, here and register now
Have an outstanding week!
POI Pulse is read by over 3,000 Retail Merchandising and CPG Marketing Executives.
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Client Effectiveness Manager
Reporting to the Vice President, Client effectiveness, the Client effectiveness Manager will act as the primary client liaison to manage the relationships with the existing client base. The ideal candidate will have experience in account management and sales and have a proven track record for successfully attaining revenue objectives. In addition, significant experience within the North American CPG industry is a requirement. Learn more
Schwans Consumer Brands
Director Digital Marketing Director, Digital Marketing
The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more
Trade Marketing Manager
Channel Marketing Manager
The Company is the US importer / sales & marketing agent for an international food company (speciality cheese). The Company has a strong position as an importer of speciality cheese in the US, which makes them an attractive partner for other cheese manufacturers who are looking for stronger positioning for their brands in the US (they represent several international dairy/cheese companies). The Company has regional sales offices from coast to coast in the US as well as in Canada, with the corporate office in Darien, CT.
To learn more, please contact:
POI Fall Collaborative Promotion Optimization Summit November 2-4, 2014 Westin Galleria Plaza, Dallas, TX