POI Pulse October 30, 2017

How Halloween is Becoming More Important
for UK Brands Source: (Marketing Week October
27, 2017)

Interestingly, Mintel claims Halloween is largely an
impulse-buying occasion, with almost a third (29%) of Brits buying on a whim in 2016 as close to half (46%) of the population spent money on Halloween
products. And it’s older millennials who are most likely to spend big, with 30% of this group likely to make impulse buys on Halloween. Learn more

Welcome and thank you all for making the time to invest two days with us in this rapidly changing, hyper-competitive world to join us in the pursuit of growth, information, promotion optimization, and best practices education in
these most challenging times.

The POI Leadership with our Advisory Board continuously strives to create meaningful opportunities to engage
people across manufacturers, retailers, academicians, solutions providers and students to advance with critical knowledge, networking,
and concepts. Our objective at this POI Summit, with this world-class and focused agenda is to ensure you and your companies are better able to innovate and adapt for continued success, the moment you get back to
your teams.

Two of the things POI does extremely well is build on capabilities, and support leadership for all of our
constituents. Our goal is to develop dialogue and action that will change conventional knowledge of how you will achieve success with teams and trading partners.

I continue to be impressed by you, you’re meaningful advancements, along with the commitment of this growing
community, which makes up the POI. 

That growth is demonstrated with a now global community who contribute to, and advance through the POI
experience. We are building on our success in Europe, plus our success with the 2nd Annual Retail Execution Summit in NJ in 2017 which was lauded by attendees. Your European counterparts will join us again in Budapest, Hungay in May, 2018.  

Here in Dallas, you’ll  experience POI’s latest research and benchmarking, through our research with Dale
Hagemeyer, and how we anticipate working closer with you around best practices.

The Certified Collaborative Marketer CCM™ is designed for continuing education, including mastery of the collaborative skills necessary to succeed. Together with the POI Board, we have again
constructed for you the most advanced and relevant program for your professional development, and your company’s profitability. Each
consecutive POI Summit includes your requests and our collective vision for collaboration, execution, and promotion optimization.

We thank every speaker, board member, and
sponsor who is contributing their time, experience, commitment and leadership. As you have in the past, please make the time to personally engage with them throughout the summit to network, and create at least
10-15 new relationships. I’d mostly like to thank all of you for placing your trust and support in POI and this amazing team.

Let’s enjoy Dallas!

Yours sincerely,

Mike Kantor, Dale Hagemeyer,

and the entire POI Team

View the focused agenda, manufacturers and
retailers register today!