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Home » Industry News » POI Pulse September 25, 2017

POI Pulse September 25, 2017

Dallas Updated 8-17

Shoppable Media Is Transforming How Consumers Find, Then Buy Products Source:(Adweek 9, 24,17)

From click-to-buy buttons on Pinterest to “swipe
up” directives on Snapchat, the shoppable media ecosystem is growing at a rapid pace, making it easier than ever for advertisers to place products in front of consumers on the platforms they look to for inspiration. Learn more

 

Albertsons  Plated = Personalization & Customization Source:(FoodBizNews Sept. 21,17)

“Today’s consumer is looking for a variety of personalized shopping alternatives, and this transaction is the latest example of Albertsons Cos. meeting our customers wherever and however they like to shop,” said Bob Miller, chairman and chief executive officer of Albertsons Companies. Learn more

POI Fall Annual Summit Nov. 1-3, Dallas  POI is Donating 25% of Registration Fees for the Summit to the Relief Efforts in Texas
– Let’s Do More Together!

Collaborative Marketing Driven by Advanced Analytics, Back at Westin Galleria Hotel, Dallas TX. 

Make your plans now, as we are building another
world-class agenda,

Attendees already registered include: 

Whirlpool, Dole Foods, Unilever, Bush Bros., Tree Top
Foods, Welch’s,Snyder’s-Lance, Farmer John, General Mills, Kraft-Heinz, Diageo, Pernnod-Ricard, Sargento, Daisy Brand, PepsiCo, California Olive Ranch, Windsor Foods, Deoleo, L’Oreal, ACH Foods, Colgate-Palmolive, Walgreen’s, Galderma, Hormel, Dean Foods, Constellation Brands, Blue Buffalo, Energizer, Borden Dairy, Hershey’s, Bellisio Foods, Bimbo Bakeries,  AAFES, Mondelez, Sysco, Coca-Cola, Nestle, Kimberly Clark, DPSG, Johnson & Johnson,
Perfetti Van Melle, Kellogg’s, JM Smucker, Church & Dwight, Keurig Green Mountain, Musco Family Olive, ConAgra,  Ainsworth Pet Nutrition, Del Monte, Rich Products,  and many others.  By now you should have received your invitation. If not, reach me today at mkantor@p-o-i.org 

 

Costco, Not Amazon, Has the Lowest Prices
Source: (Investopedia September 21, 2017)

When it comes to the best prices and the speediest
shipping, it’s Costco Wholesale Corp.That’s according to BMO Capital Markets, which did a deep dive into pricing and shipping costs at Amazon, Costco and Wal-Mart Stores Inc. Learn more

Upcoming Webinar – Zero-Based Trade
Optimization
Source: (POI Webinar Series Oct. 3, 2017 2PM EDT)

Attendees will learn what a performance-based funding
structure is, and how it ensures manufacturers are investing with winning retailers. Also, how strategic pricing is a disciplined approach and how to translate list prices into differentiated retail prices by channel / customer.

Join us for this detailed discussion, with lessons learned on how to succeed in today’s challenging environment from strategy, through analytical planning, and post event analytics to drive growth.
Learn more, and Register today!

Kroger Launches Kroger.Com/WeAreLocal
Source: (Int’l Supermarket News Sept. 25, 17)

Kroger recognizes the importance of carrying local and
regional brands that are meaningful to the nearly nine million customers served in its family of stores daily.  Kroger sources from thousands of local suppliers today. Learn more

 

150+ Attending the POI Retail Execution
Summit

Source: (POI Morristown, NJ Sept. 27-29, 2017)

 

View the final agenda, and register today to learn and
network with 150+ Retailer and Manufacturer Executives around strategies to get closer to shoppers, while driving sales. Presenters include Coca-Cola, Mondelez, Herr Foods, including AI, Digital Transformation, and a pre-conference workshop on unlocking smarter shelf strategies.  View the agenda

 

Enrollment for the Next Collaborative Marketing
Certification Class is Open  

Candidates include Nestlé, Keurig Green Mountain, KVAT, Topco, Johnson & Johnson, and others.  Your next chance to becoming a Certified Collaborative Marketer (CCM) begins December 13-14, 2017 at Saint Joseph’s University in Philadelphia, PA . Learn more and enroll today 

 

Final Agenda for the POI Retail Execution Summit

Source: (POI Morristown, NJ Sept. 27-29, 2017)

View the final agenda, and register today to learn and
network with 150+ Retailer and Manufacturer Executives around strategies to get closer to shoppers, while driving sales. Presenters include Coca-Cola, Mondelez, Herr Foods, including AI, Digital Transformation, and a pre-conference workshop on unlocking smarter shelf strategies.  View the final agenda and register

 

Aldi Record Sales, Profits Drop – Price War

Source: (BBC News Sept. 25, 2017)

While the majority of consumers in the UK still shop at the big four supermarket chains – Tesco, Asda, Sainsbury’s and Morrisons – Aldi and its low cost rival Lidl have had a huge influence on the sector.

Learn more

 POI Perspective
Dear POI RE Summit

Attendees,

We are proud and honored to welcome you to the 2nd Annual Promotion Optimization Institute (POI) Retail Execution Summit in Morristown, N.J.  Here you will find new opportunities to advance your sales effectiveness, Retail Execution, Mobile, Revenue Management,  and Analytic capabilities for these
challenging times.  

 

This summit’s theme recognizes, and addresses, changing consumer habits, changing retail formats, utilizing data, and instant communications making this the most exciting and
challenging time to be shaping brands, banners, and collaborating for profitable growth.  

At POI it is our mission to serve our members with the best research, processes, technologies, and develop
talent that will keep you out ahead of challenges in-store, on-line, and thereby giving members a competitive advantage in the marketplace.

The POI Education Advisory Board
considers education and advocacy the top priorities for our organization, and we have constructed this unique program with learning
and continuous improvement at the core.  

We continue to lead by example, and express our gratitude to all POI Faculty, Members, Sponsors, and
Attendees who share their time and talent to speak, engage with questions, or conduct sessions, with excellence and service in mind. It is our desire and hope that you take away solutions from this summit that help you from headquarters strategy through execution at retail to
succeed with your trading partners in serving today’s shoppers and consumers.

POI continues to lead the way, providing superior education and solid training ground for advancing Retail Execution Excellence.  It remains my great honor and privilege to
work with Dr. John L. Stanton at Saint Joseph’s University, Dale Hagemeyer, and the POI Education Advisory Board. The Certified Collaborative Marketer CCM™ is designed for continuing education,
including mastery of the collaborative skills necessary to succeed with teams and trading partners. CCM™ Graduates and candidates are
represented throughout retail and consumer goods companies.

 

POI continues to be a resource, and destination for your Retail Execution, Promotion, Pricing, Advanced
Analytics and Collaborative Marketing journey. You’ll recognize how this is demonstrated through our leading research, and by the growing POI global community, including the many of you here who are new to the POI Summit experience.

 

Please make the time to personally engage with all in attendance, while creating at least 8-14 new relationships.
I appreciate each of you for your support, continued learning, and choosing to continuously improve, and innovate at POI.

 

Let’s enjoy the Greater New York City Area!

 

Yours sincerely,

Mike Kantor, Dale Hagemeyer
and the entire POI Team

 

Reach us with any needs, questions, or requests to further engage with POI at:

Have a sensational week!  

Michael Kantor, CEO and Founder

Promotion Optimization Institute, LLC


  

Sponsors of this week’s issue  of POI Pulse


EY Logo        SAP Logo         Spring Mobile


Sequoya  eBest Logo    Strategy and 


   Blueshift New 2017

Career Opportunities

If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org 

Strategic Revenue Management Manager

Pharmavite

The Manager of Strategic Revenue Management supports the strategic revenue
management function, which seeks to maximize profitable revenue for the portfolio while ensuring competitiveness in the market place.  Helps to develop and execute portfolio pricing and promotional strategy across the portfolio/channels/customers.  Establish and develop long-term relationships with both internal and external customers. Learn more

 

 

Digital Analytics Manager, Europe

The Digital Commerce team is responsible for driving and influencing every
online sale of our brands either directly through accounts such as
Amazon, or indirectly with our account teams in Grocery, RTM and On
Trade. Our purpose as an industry leading team is to embed Digital
Commerce into the DNA of the business, delivering accelerated growth by
being relevant to today’s digital shoppers in key moments. Learn more

Upcoming Events

 

 

Upcoming Webinar –
Zero-Based Trade Optimization
Source: (POI Webinar Series Oct. 3, 2017 2PM EDT)

 

 

 

 

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