Seek to enable all of your trade promotion related processes with technology
Prioritize functionality above delivery method.
Select capabilities that will help users to be more effective and efficient
Ask for best practices from your vendor.
Frito-Lay is also encouraging parents (and teens) to visit the promotion’s site, provide their birth dates, emails and other information to register, and post of their bag-with-note to qualify for entry into a sweepstakes offering a $1,000 weekly prize for nine weeks, looking to get people to use its new Snackable Notes skill on Amazon’s Alexa. Learn more
The POI Names Pam Brown as Chief Commercial Officer! Source: (Promotion Optimization Institute July, 2016)