The POI Names Pam Brown as Chief Commercial Officer!
Source: (Promotion Optimization Institute July, 2016)
-The impetus for change that is driving Revenue Management within Fast Moving Consumer Products companies
-A look at the benefits and value realized across all departments within the organization
-Redesigning business processes to leverage AI for profitable growth
-How to overcome data standing in the way of arriving at the key promotional insights
-Detail of the metrics necessary to make key brand, category plan and promotion improvements