POI Pulse: September 8, 2015

PepsiCo is Building Brands for Future Societies Source: (The Drum Sept. 4, 2015)Design at PepsiCo now plays two key roles; one is to work across its portfolio of existing brands, which include Pepsi, Doritos and Quaker, to develop meaningful, consistent experiences across all their touch, and the other is in innovation. Learn more

Join 300+ of Your Peers at POI Summit in Dallas!
Your next opportunity to learn, network, and advance at the POI Fall Summit is November 4-6 in Dallas, TX. The agenda will once again be advanced, so make your plans now to attend, as the POI April 2015 Summit was sold out!

More than 300 CPG Manufacturers and Retailers will join us —
Teams taking advantage of early registration include:
Constellation Brands, Boulder Brands, Sunny Delight, Hy-Vee, E&J Gallo, NBTY, Burleson’s-Honey, Prestige Brands, BIC Consumer Products, Ventura Foods, Farmer John, First Quality Products, Pilgrims, Reynolds, Diageo, MillerCoors, Ruiz Foods, Edgewell, Grainger, Borden Dairy, Idahoan, Wrigley, Jack Links, Post Foods, Deli Express, Ruiz Foods, Hershey’s, Lidl, Pernod Ricard, AB Inbev, Tree Top, Storck USA, Bellisio Foods, Bimbo, Kind, Whole Foods, Ahold USA, JBSS, AAFES, DairyPure, Mondelez, Mars, PepsiCo, McCormick, Starbucks, Pinnacle Foods,Coca-Cola, Food Lion, Nestle, Kimberly Clark, Red Gold, DPSG, Johnson & Johnson, Perfetti Van Melle, Kraft Foods, Pictsweet, Hormel, Clorox, Tyson, Kellogg’s, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros.,Topco, Keurig Green Mountain, Hillshire Brands, Giant Eagle, Jarden, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products, Mckee Foods, SC Johnson, Novartis, and many others. By now you should have received your invitation. If not, reach me today at mkantor@p-o-i.org

The Evolution of the Consumer Goods Industry
Source: (Progressive Grocer Sept. 3, 2015)
Accenture study – The shifts in the CPG market toward greater consumer polarization and basket selection divergence suggest a more fragmented, more competitive landscape than today with different types of consumers spending across a variety of channels. Due to divergence, CPG companies will be compelled to decide how to specialize-which consumer, which channel, which segments? Sales forces will shift focus in accordance. Learn more

America’s Most Trusted Brands – Study
Source: (Retailing Today September 1, 2015)
Nielsen released a list of America’s Most Trusted Brands that shows distinct trust difference between men and woman. The list stemmed from a consumer packaged goods focused wave of the 27th annual Harris Poll EquiTrend study showcasing the top 10 most-trusted brands. Learn more

More CCM Candidates w/ POI SJU
Source: (Next Orientation is December 16-17, 2015)

CCM graduates and candidates included sales, marketing and merchandising executives from Starbucks, Ahold USA, Walgreens, Norseland, Inc., Pinnacle Foods, 7-Eleven, ESM Ferolie, Hormel, Delhaize America, Keurig Green Mountain, Wakefern, Campbell Soup, Mondelez, Continental Mills, and others. Learn more

POI Global Summit is Set for Brussels, Belgium
Source: (POI 10-11, May 2016)
Building on the success of the inaugural POI Global Summit in Geneva, CH on 12-13, May 2015 leading global companies are advancing their understanding, and associated benefits of Joint Business Planning and the components of successful promotion collaboration.
At the POI Global Summit at the Sheraton, Brussels, these leaders come together around the critical sales, marketing, merchandising, and retail execution capabilities to create and optimize promotional plans, assortments, and pricing that drives brand/category/ store sales and profits. Save the date!

Campbell ‘Cautious but Optimistic’ About Year Ahead
Source: (Food Bus News Sept. 3, 2015)
“We redesigned our enterprise structure and our three new divisions are now operating in line with their declared portfolio roles. “We established our integrated global services organization and moved elements of finance, procurement, marketing, sales, H.R., and I.T. into this shared service group. It’s early days, but we’re off to a solid start” said Denise Morrison, President, and CEO. Learn more

The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, today announced that Dale Hagemeyer will be joining the leadership team at the POI as partner. Most recently, Hagemeyer served for the last 15 years as a research vice president at Gartner where he researched the application of technology in trade promotion and field sales automation for consumer goods manufacturers. As partner at the POI, Hagemeyer will oversee the global trade association’s thought leadership and best practices advisory services. Hagemeyer has served on the POI board since its inception.
“We are excited to have Dale join the POI leadership team and believe it is one of the most important and exciting developments we have had to date,” said Michael Kantor, CEO and founder of POI. “His extensive knowledge of CPG, company briefings and his broad personal relationships with many of our members will be extremely valuable to POI as we continue to serve our manufacturer, retailer and vendor members with leading practices.”
Before Gartner, Hagemeyer spent 14 years in management positions related to promotion and distribution of products at Sunbeam Corporation, The Quaker Oats Company, PepsiCo, Kraft Foods, and Kroger. He has served on various industry advisory boards for trade associations and industry periodicals.

“I’m thrilled to be taking on a greater role in the POI,” said Hagemeyer “It is the definitive venue for improving the entire promotion cycle for the consumer goods industry and I am a big believer. I am excited that in my new role I am able to work more hands-on with members, continue doing surveys and benchmarking, and help to drive more value to the industry through collaboration.” Read more

POI Education Advisory Boards Adds New Members
In addition to Mr. Hagemeyer’s appointment, the POI has recently added the following consumer products good experts to its POI Education Advisory Board: Denny Belcastro, vice-president of Kimberly-Clark; Michael A. Gorshe, managing director of CGS & Food Retail at Accenture; Chris Timko, director of Retail Development, National Brands for Topco.
The new board members will be at the upcoming POI Fall 2015 Collaborative Marketing Summit November 4-6, 2015 in Dallas, Texas. Learn more

If you received your invitation for POI Dallas, but lost your promotion code reach me at mkantor@p-o-i.org. We are trending towards capacity in Dallas (as we did in Chicago), so please register now to attend with your team!

Have an outstanding week!

See information, and testimonials from the last POI Summit here!

Michael Kantor
CEO & Founder
Promotion Optimization Institute, LLC
mkantor@p-o-i.org

www.POInstitute.com

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