POI Pulse September 8, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
|Dale Hagemeyer Joins the POI as Partner
Source: (The Boston Globe Sept. 8, 2015)
“We are excited to have Dale join the Promotion Optimization Institute leadership team, and believe it is one of the most important and exciting developments we have had to date,” said Michael Kantor, CEO and founder of POI. “His extensive knowledge of CPG, company briefings and his broad personal relationships with many of our members will be extremely valuable to POI as we continue to serve our manufacturer, retailer and vendor members with leading practices.” Learn more
PepsiCo is Building Brands for Future Societies Source: (The Drum Sept. 4, 2015)Design at PepsiCo now plays two key roles; one is to work across its portfolio of existing brands, which include Pepsi, Doritos and Quaker, to develop meaningful, consistent experiences across all their touch, and the other is in innovation. Learn more
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POI Global Summit is Set for Brussels, Belgium
Campbell ‘Cautious but Optimistic’ About Year Ahead
The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, today announced that Dale Hagemeyer will be joining the leadership team at the POI as partner. Most recently, Hagemeyer served for the last 15 years as a research vice president at Gartner where he researched the application of technology in trade promotion and field sales automation for consumer goods manufacturers. As partner at the POI, Hagemeyer will oversee the global trade association’s thought leadership and best practices advisory services. Hagemeyer has served on the POI board since its inception.
“I’m thrilled to be taking on a greater role in the POI,” said Hagemeyer “It is the definitive venue for improving the entire promotion cycle for the consumer goods industry and I am a big believer. I am excited that in my new role I am able to work more hands-on with members, continue doing surveys and benchmarking, and help to drive more value to the industry through collaboration.” Read more
POI Education Advisory Boards Adds New Members
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