April 2016 Summit — Collaborative Marketing Driven by Advanced Analytics

April 10-12, 2016

Monday

	Welcome
	Achieving the possible requires collaboration
	Journey to Becoming an Analytics-Driven Company
	Developing Collaborative Marketing and Leadership Skills
	Discovering Opportunities via Image Recognition part 1 Discovering Opportunities via Image Recognition part 2
	Is Your Data Truly Ready for Business-Changing Analytics?
	Driving Collaborative Trade and Marketing Driven by Advanced Analytics
	Confronting Trade Promotion Fragmentation
	Journey to On-Shelf Availability Performance
	Launching a Predictive Analytics Solution
	Maximizing Your Analytics Capabilities
	Roadmap to Accelerating Outcomes-Nielsen

Tuesday

	POI Chicago 2016 Welcome Day 2
	Using Analytics as the Raw Material for Insights
	Improving Decision-Making at Point of Value Creation
	Unlocking Performance Through Cloud-Based Solutions
	Mission Possible: Building a Trade Operations Organization
	Consumer and Shopper Centric Revenue Growth Management Practices
	Developing Collaborative Marketing and Leadership Skills