Promotion Optimization Institute

Optimizing sales, marketing, and merchandising strategies.

Home » Summit Presentations » POI Focal Point Series Articles

POI Focal Point Series Articles

poi-best_practices POI Focal Point 3: Overcoming the biggest hurdles in moving from TPM to TPO: It’s not all about the technology!

poi-best_practices POI Focal Point 2: Trade Promotion Management, Effectiveness, and Optimization (TPx) plus revenue management investment priorities for 2018

poi-best_practices POI Focal Point: TPM, Time to Get in the Hunt