POI Global Summit May 11-12, 2015, Geneva, CH May 11-12, 2015 Welcome Necessities for Success Today and Tomorrow A Picture of Success: Perfecting Your In-Store Retail Execution How to Improve Forecast Accuracy Building Next Capabilities How Mobil Technology is Facilitating Trade Effectiveness How the Future of Retail is Created Trade Promotion Optimization–Preparing for the Future Continuous Analytics: More of a ‘Pilgrimage’ than a Journey Integrated Business Planning Simplify in the World of Price and Promotions Management Cracking the Code on European Best-In-Class Trade Promotions Reconfigured Retail in Europe: Trade Promotion Management and Optimization in the Midst of a Perfect Storm