Part 7 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 6.
- We see an increasing interest in an on-demand workforce (often referred to as “crowdsourcing”) of the data collection component of the store visit. This means checking for:
- Product availability, both current items as well as in a new item launch.
- Presence of a shelf tag.
- Presence of a promotion or display and its location.
- Presence of point of sale (POS) materials.
- Capturing pricing, both promotional or every day.
- Details about assortments.
- It can also take photos and upload them to support the facts represented by the data.
Responses to the statement, “you believe that merchandising activities can be crowdsourced.”:
|Do you want to learn more? Join us at the POI Retail Execution Summit September 26-27 in St.Louis.|
Learn more at the Retail Execution September 26-27, 2016