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Home » Industry News » Retail Execution Enabler – Crowdsourcing

Retail Execution Enabler – Crowdsourcing

Part 7 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 6.

  • We see an increasing interest in an on-demand workforce (often referred to as “crowdsourcing”) of the data collection component of the store visit. This means checking for:
    • Product availability, both current items as well as in a new item launch.
    • Presence of a shelf tag.
    • Presence of a promotion or display and its location.
    • Presence of point of sale (POS) materials.
    • Capturing pricing, both promotional or every day.
    • Details about assortments.
    • It can also take photos and upload them to support the facts represented by the data.

Responses to the statement, “you believe that merchandising activities can be crowdsourced.”:

crowdsourcing

Do you want to learn more? Join us at the POI Retail Execution Summit September 26-27 in St.Louis.
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Learn more at the Retail Execution September 26-27, 2016
“Gaining Competitive Advantage with Exceptional Retail Execution”
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