POI Annual State of the Industry Report
The 2024 Promotion Optimization Institute (POI) State of the Industry Report peer-benchmarks the intersection of people, processes, and technologies across enterprise planning (TPM, What-if Promotion Scenarios, ROI, RGM/TPO) and in-store retail execution. It also dives deep into industry trends, leadership and organizational priorities, data and digital transformations, and more. Leading CPG industry manufacturers prioritize growth initiatives by investing in holistic enterprise planning, omni-channel balance, revenue management, supply chain, and finding areas of efficiency with people, processes, and systems. As we head into 2024, organizations seek to invest in automated capabilities that increase visibility, strategic decision-making, gain insights, enhance revenue, generate return on investment, reduce costs and achieve efficient growth. If you’re exploring new holistic enterprise planning solutions and want to learn more about what’s possible across EPx and the RetX space, you can check out capabilities and vendor offerings in the POI Enterprise Planning and Retail Execution Vendor Panoramas at:
https://poinstitute.com/membership.
Please don’t hesitate to reach out to us if you need support on strategic or tactical aspects of your projects. Our POI advisors have experienced backgrounds to support your needs, and we also have a network of partners to connect you with expertise and resources as needed. Below is an overview of the State of the Industry Peer-Benchmarking Insights. These insights are expanded upon throughout the full report:
