POI’s Annual Consumer Goods State of the Industry Report
Explore the POI 2026 Consumer Goods State of the Industry Report, which delivers essential peer benchmarking across people, processes, and technologies within Holistic Enterprise Planning™ (TPM, What-if Promotion Scenarios, ROI, RGM/TPO), retail execution, marketing, and more.
POI’s comprehensive report includes:
- CPG Industry Outlook and Trends: Key insights shaping the future.
- C-Suite Focus: Strategies for decision-makers to drive impact.
- Holistic Enterprise Planning™ (Trade Promotion & Revenue Growth Management) & Foodservice: Tools for sustainable growth.
- Marketing, Retail Media: Driving measurable impact across media and shopper activation.
- In-Store Retail Execution (RetX): Advancing capabilities and connecting planning through execution.
- Data Management: Enabling trusted, connected, and actionable data.
- Intelligent Enterprise/AI, Modeling, and Advanced Analytics: Leveraging innovation for agile, scalable decision-making.
- Omni-channel, Ecommerce, and Digital Transformation: Insights into the evolution of the shopper journey.
As CPG organizations plan for 2026 amid continued economic pressure and evolving shopper behaviors, leaders are prioritizing automation, real-time visibility, and AI-enabled decision-making to drive efficiency, agility, and sustainable growth. This report provides a fact-based view into where the industry stands today and how top-performing organizations are recalibrating for what’s next.
If you are investigating new Holistic Enterprise Planning™ solutions and want to know what’s possible across EPx (TPM-What-if Scenarios-ROI), RGM/TPO, and the RetX space, you can review capabilities and vendor offerings in the POI EPx and Retail Execution Vendor Panoramas at: https://poinstitute.com/membership
Please don’t hesitate to reach out to our POI team if you need support on strategic or tactical aspects of your projects. Our POI advisors have experienced backgrounds to support your needs, and we also have a network of partners to connect you with expertise and resources as needed.
Below is an overview of the State of the Industry Peer-Benchmarking Insights. These insights are expanded upon throughout the full report:
