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The “Predictive” Path to Promotion Optimization Summit November 2011

 Screen Shot 2014-08-14 at 12.03.27 PM Collaborative Promotion Optimization-Measures-of-Success
 Screen Shot 2014-08-14 at 12.03.32 PM Designing Programs to Meet Mutual Performance Goals
Screen Shot 2014-08-14 at 12.03.36 PM Maintaining Focus-TPO Plan Through Implementation – Dale Hagemeyer, Gartner
 Screen Shot 2014-08-14 at 12.03.44 PM POI Food Service – Strategies To Wallet Share
 Screen Shot 2014-08-14 at 12.03.47 PM POI Summit CMO Study Consumer Products (IBM)
 Screen Shot 2014-08-14 at 12.03.50 PM Simplifying Analytic Challenges at Retail
 Screen Shot 2014-08-14 at 12.03.54 PM The POI Trade Promotion Optimization Challenge – Intro
Screen Shot 2014-08-14 at 12.03.58 PM Using an Analytical Framework to Select the Right Trading Partner