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Join the Promotion Optimization Institute

CERTIFICATION (CCM)

Our next certification begins February 15th and 16th, 2017.

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MEMBERSHIP

Memberships for manufacturers and solution providers.

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EVENTS

Last spring’s event was sold out. Join us for our upcoming event..

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ADVISORS

Our experts will help every step of your journey.

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Whitepapers by POI

FREE DOWNLOAD

The ability to execute mutually profitable trade promotions continues to be one of the greatest challenges in the industry. 79% of consumer goods companies tell us at the Promotion Optimization Institute (POI) that they are not satisfied with their ability to manage trade promotions. Specifically, responses to the Promotion Optimization Institute 2015 TPx and Retail Execution Survey, published in January of 2016, made this very clear. Access the complete document.

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"Thanks for having me at the Promotion Optimization Institute Dallas conference. The event was fantastic and I will always remember where I was when the Cubs won the World Series - hanging with the best of POI attendees!! I look forward to seeing you at future events."
Darren Parsons, VP, Trade Marketing, VP, Retail Sales & Business Development

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Our Next Events

Fusing Digital and Trade Strategies to Drive Mutual Growth, Chicago, IL

April 5-7, 2017 “Taking your TPM TPO and Advanced Analytics Capabilities to the Next Level”. For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309

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POI European Promotion Optimization Summit, Amsterdam, The Netherlands

May 9-11, 2017 “Collaborate Globally and Execute Locally”. For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309

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Upcoming Webinar

How to Make Pricing & Promotion Work Harder – Getting to the Prize

February 23, 2017 How to Make Pricing & Promotion Work Harder – Getting to the Prize February 23, 2017. For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309 *All registrants will receive an on demand link after the event.

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