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Training, Certification, and Membership

Join the Promotion Optimization Institute

CERTIFICATION (CCM)

Our next certification begins December 13th and 14th, 2017.

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MEMBERSHIP

Memberships for manufacturers and solution providers.

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EVENTS

Last spring’s event was sold out. Join us for our upcoming event..

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ADVISORS

Our experts will help every step of your journey.

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Whitepapers by POI

FREE DOWNLOAD

The consumer goods industry continues to struggle with promotions that are created to actually drive incremental growth and profit. This is despite many years of focusing time and resources on the problem. However, new ways of utilizing a more complete set of timely, Integrated Causal Data can vastly improve the execution of better trade promotions from the creation of a “smarter” offer, to monitoring how it is performing along the way, and finally, to ensuring that there is ample product on the shelf to meet demand. Access the complete document.

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Learn The Benefits of Becoming a Sponsor

"Thanks for having me at the Promotion Optimization Institute Dallas conference. The event was fantastic and I will always remember where I was when the Cubs won the World Series - hanging with the best of POI attendees!! I look forward to seeing you at future events."
Darren Parsons, VP, Trade Marketing, VP, Retail Sales & Business Development

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Our Next Events

POI Dallas Promotion Optimization Summit, Dallas,Texas

November 1-3, 2017 “Ensuring Your Successful TPx and Retail Execution Journey”. For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309

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The POI Spring Summit, Chicago,IL

April 11-13, 2018 “Winning with TPx, Retail Execution, and Advanced Analytics Capabilities Across Channels”. For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309

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Our Latest Webinars

Zero-Based Trade Optimization “A Clean-Sheet Approach to Optimizing Trade Spend”.

October 3, 2017 Zero-Based Trade Optimization “A Clean-Sheet Approach to Optimizing Trade Spend” October 3, 2017. For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309 *All registrants will receive an on demand link after the event.

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Perfecting Retail Execution “Turning Field Insights Into Action to Drive Business Outcomes”.

September 7, 2017 Perfecting Retail Execution “Turning Field Insights Into Action to Drive Business Outcomes” September 7, 2017. For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309 *All registrants will receive an on demand link after the event.

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Re-imagine Retail Execution: Think Faster, Sell Smarter, and Win at the Shelf". Plus learn Digital Transformation Best Practices.

August 23, 2017 Think Faster, Sell Smarter, and Win at the Shelf". Plus learn Digital Transformation Best Practices. August 23, 2017. For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309 *All registrants will receive an on demand link after the event.

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