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Join the Promotion Optimization Institute

CERTIFICATION (CCM)

Our next certification begins June 13th and 14th, 2018.

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MEMBERSHIP

Memberships for manufacturers and solution providers.

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EVENTS

Last spring’s event was sold out. Join us for our upcoming event..

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ADVISORS

Our experts will help every step of your journey.

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Whitepapers by POI

FREE DOWNLOAD

We at the POI are big believers that the ability to predict the outcome of a promotion, or series of them, is a serious rallying point for manufacturer/retailer collaboration. Ultimately, it is the means of getting buy-in from retailers that will stem increases in trade spend, reduce promotional non-compliance, and lead to better business results for both parties. However, being able to optimize a promotion is not just about having a predictive solution. There is much more to it than that. We must point out that the POI 2017 TPx and Retail Execution Survey found that 67% of respondents have no ability to simulate promotional outcomes. Thus, it is still a very worthwhile aim and can yield competitive advantage for those who can do so. Access the complete document.

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Learn The Benefits of Becoming a Sponsor

"Thanks for having me at the Promotion Optimization Institute Dallas conference. The event was fantastic and I will always remember where I was when the Cubs won the World Series - hanging with the best of POI attendees!! I look forward to seeing you at future events."
Darren Parsons, VP, Trade Marketing, VP, Retail Sales & Business Development

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Our Next Events

 

The POI Spring Summit, Chicago,IL

April 11-13, 2018 “Winning with TPx, Retail Execution, and Advanced Analytics Capabilities Across Channels”. For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309

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Upcoming Webinars

 

Top Challenges Faced by CPG Companies in Trade Revenue Management Today – Survey Results and Solutions.

January 31,2018 Top Challenges Faced by CPG Companies in Trade Revenue Management Today – Survey Results and Solutions January 31, 2018. For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309 *All registrants will receive an on demand link after the event.

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Our Latest Webinars

 

Zero-Based Trade Optimization “A Clean-Sheet Approach to Optimizing Trade Spend”.

October 3, 2017 Zero-Based Trade Optimization “A Clean-Sheet Approach to Optimizing Trade Spend” October 3, 2017. For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309 *All registrants will receive an on demand link after the event.

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Perfecting Retail Execution “Turning Field Insights Into Action to Drive Business Outcomes”.

September 7, 2017 Perfecting Retail Execution “Turning Field Insights Into Action to Drive Business Outcomes” September 7, 2017. For information, contact Mike Kantor at mkantor@p-o-i.org or (914) 319-7309 *All registrants will receive an on demand link after the event.

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