Our next certification begins June 13th and 14th, 2018.
Memberships for manufacturers and solution providers.
Last spring’s event was sold out. Join us for our upcoming event..
Our experts will help every step of your journey.
We at the POI are big believers that the ability to predict the outcome of a promotion, or series of them, is a serious rallying point for manufacturer/retailer collaboration. Ultimately, it is the means of getting buy-in from retailers that will stem increases in trade spend, reduce promotional non-compliance, and lead to better business results for both parties. However, being able to optimize a promotion is not just about having a predictive solution. There is much more to it than that. We must point out that the POI 2017 TPx and Retail Execution Survey found that 67% of respondents have no ability to simulate promotional outcomes. Thus, it is still a very worthwhile aim and can yield competitive advantage for those who can do so. Access the complete document.
May 15-17, 2018 "Advancing ROI With TPX, Retail Execution,Advanced Analytics, Pricing, and eCommerce". For information, contact Mike Kantor at email@example.com or (914) 319-7309
Collaborate Globally and Execute Locally, Hilton Budapest - Royal Castle District
Access Presentations Agenda
POI Webcast Series
June 14, 2018
A Case Study with California Olive Ranch
For information, contact Mike Kantor at firstname.lastname@example.org or (914) 319-7309
*All registrants will receive an on demand link after the event.
Collaborative Marketing Success via Next Generation Trade and Revenue Optimization