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Whitepapers by POI


We at the POI are big believers that the ability to predict the outcome of a promotion, or series of them, is a serious rallying point for manufacturer/retailer collaboration. Ultimately, it is the means of getting buy-in from retailers that will stem increases in trade spend, reduce promotional non-compliance, and lead to better business results for both parties. However, being able to optimize a promotion is not just about having a predictive solution. There is much more to it than that. We must point out that the POI 2017 TPx and Retail Execution Survey found that 67% of respondents have no ability to simulate promotional outcomes. Thus, it is still a very worthwhile aim and can yield competitive advantage for those who can do so. Access the complete document.



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"Thanks for having me at the Promotion Optimization Institute Dallas conference. The event was fantastic and I will always remember where I was when the Cubs won the World Series - hanging with the best of POI attendees!! I look forward to seeing you at future events."
Darren Parsons, VP, Trade Marketing, VP, Retail Sales & Business Development

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Our Next Event

The POI Spring Summit, Chicago,IL

April 11-13, 2018 “Winning with TPx, Retail Execution, and Advanced Analytics Capabilities Across Channels”. For information, contact Mike Kantor at or (914) 319-7309

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Our Latest Events

Zero-Based Trade Optimization “A Clean-Sheet Approach to Optimizing Trade Spend”.

April 11-13, 2018 "Winning with TPx, Retail Execution, and Advanced Analytics Capabilities Across Channels". For information, contact Mike Kantor at or (914) 319-7309

Collaborative Marketing Success via Next Generation Trade and Revenue Optimization

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Perfecting Retail Execution “Turning Field Insights Into Action to Drive Business Outcomes”.

May 15-17, 2018 "Advancing ROI With TPX, Retail Execution,Advanced Analytics, Pricing, and eCommerce". For information, contact Mike Kantor at or (914) 319-7309

Collaborate Globally and Execute Locally, Hilton Budapest - Royal Castle District

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