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The Promotion Optimization Institute (POI) brings together manufacturers, retailers, solution providers, analysts,academics and other industry leaders. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances and events, the CCM program, research, and the Promotional Collaboration Capability Matrix (PCCM). POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors and academia.