In honor of Dr. Martin Luther King Jr.
- Five Leadership Lessons From Dr. Martin Luther King Jr.Today would have been Martin Luther King Jr.’s 91st birthday, and his legacy of service, sacrifice, commitment and faith is upheld as one of the foremost examples of courageous, moral leadership around the globe. His selfless, unwavering dedication to the struggle for civil rights inspires us to have courage, spread truth, create good trouble and to be optimistic that circumstances, people and countries can change for the better. Here are five lessons we can learn from Dr. King’s example:
- Summon Your Courage King took up the mantle to lead the civil rights movement knowing it would be met with violence and resistance. Nothing King undertook was easy, and he was confronted with every obstacle imaginable. But his deeply rooted belief that the cause was more important than the dangers and obstacles he faced fueled his courage to lead the movement.
- Tell The “Unarmed Truth”In his acceptance speech for the Nobel Peace Prize in 1964, King said he grappled with how he could accept the prize on behalf of a movement that was still engaged in an unrelenting struggle, a struggle that had not won the peace that was the essence of the prize. But he came to the conclusion that the award was for the nonviolent response to harrowing violence and oppression, and said “I accept this award today with an abiding faith in America and an audacious faith in the future of mankind…I believe that unarmed truth and unconditional love will have the final word in reality.” King deeply believed that shining a light on the discrimination and the oppression African Americans suffered by leading nonviolent protests would bring to meaningful, lasting change, and it did. King was right- the truth had the last word.
- Get Comfortable With Discomfort Representative John Lewis, the Congressman from Georgia and the former chairman of the Student Nonviolent Coordinating Committee, wrote a tribute to Dr. King for TIME, and wrote about how Dr. King encouraged them to make what Lewis calls “good trouble” by challenging the injustices they encountered. It contradicted what Lewis’ parents and grandparents told him, which was to keep quiet and “Don’t get in trouble. This is the way it is.” It was an incredibly dangerous time to be a vocal civil rights advocate. It takes a lot of courage to be comfortable with the tension, discomfort, anger and violence that comes with change, but staying comfortable never leads to meaningful progress. “I tell friends and family, colleagues and especially young people that when you see something that’s not right or fair, you have to do something, you have to speak up, you have to get in the way…Dr. King and others inspired me to get in what I call good trouble, necessary trouble. And I think we’re going to have generations for years to come that will be prepared to get in trouble, good trouble, necessary trouble,” he wrote.
- Be Optimistic In his Nobel Prize acceptance speech, King explained that the foundation of the civil rights movement, and his personal commitment to it was grounded in optimism. “I accept this award today with an abiding faith in America and an audacious faith in the future of mankind…I refuse to accept the view that mankind is so tragically bound to the starless midnight of racism and war that the bright daybreak of peace and brotherhood can never become a reality,” he said.
- Lead With Character The Harvard Business Review interviewed Bill George, a fellow at Harvard Business School and expert in leadership about Dr. King. When HBR asked him, ‘What are the most applicable lessons to leaders today?’ Part of his response was to value the process, value how things are done as much as the results you aim to achieve. “In a very real sense, the character you demonstrate in achieving your purpose is the legacy you leave to those leaders coming along behind you,” he said. Source: “Forbes Magazine”
Have a sensational week, and all of 2021! Sincerely,Michael, Pam, and the entire POI Team Reach us with any needs, questions, or requests to further engage with POI at: PamBrown@P-O-I.org, MKantor@P-O-I.org
| P&G’s Pritchard’s Playbook for Managing Ongoing DisruptionSource: (Mktg Dive January 13, 2021) An in-house focus is apparent in P&G’s approach to digital media as well, with a spotlight on building out an automated programmatic media-buying infrastructure that allows for more precise audience targeting compared to traditional demographic-based methods, per Pritchard. Similarly, first-party data acquisition is a top priority for P&G given the deprecation of cookies, with Pritchard expressing confidence that consumers will be willing to share information with the marketer’s myriad brands. Learn more Register today for this complementary webinar on Tuesday, February 2, 2021 Maple Leaf Foods to Expand Plant Protein ProductionSource: (Meat & Poultry January 11, 2021) Michael McCain, president and CEO, said “Maple Leaf Foods has been purposeful in executing a multi-tiered strategy focused on capital efficiency. To date, we have found ways to leverage the capacity of our existing plant protein manufacturing assets, while successfully utilizing footprint in the rest of our network. At this juncture, given the high demand for our tempeh products, this project offers us the ability to deliver incremental capacity in a cost-effective, timely manner in a location that has synergies with our long-term vision.” Learn more Amazon Cancels Prime Pantry: Good News for Grocery Stores?Source: (Motley Fool January 13, 2021) Pulling the plug on Prime Pantry means physical grocery stores may have less competition when it comes to the purchase of dry goods and household essentials. But when we dig deeper, this news is more of a mixed bag. Though Amazon may cease to offer its Prime Pantry service, it has no plans to exit the grocery space anytime soon. Quite the contrary — Amazon may now choose to divert more resources to other grocery-related ventures, like increased shipping options for Whole Foods orders and expanding its line of physical Amazon Fresh stores. Learn more Utz to Expand with Vitner’s Snack Brand Source: (Food Dive January 11, 2021) Dylan Lissette, CEO of Utz, said “This strategic acquisition will make Utz a more significant competitor in the Chicago area,” “Combined with our recently announced acquisition of the On the Border tortilla chip, salsa and queso brand, we create a strong brand platform to better serve the primary salty snack channels and continue to expand rapidly in this important growth market.” Learn more Molson Coors Partners with Celeb on a New Energy Drink Source: (Motley Fool January 11, 2021) As the beer industry struggles with sales that were slumping long before the COVID-19 pandemic appeared on the scene, Molson Coors has been attempting to branch out into new beverage markets to regain momentum. Zeroing in on strong demand for the fizzy drinks, it recently unveiled a plan to boost its hard seltzer manufacturing capacity by 400%.This move could help it slurp up profits in a beverage sector expected to reach $6.5 billion in the next four years. Today’s alliance gives it a potentially strong entry into the even bigger energy drink sector, which is projected to climb to $19.2 billion by 2024. Learn more. Maple Leaf Foods to Expand Plant Protein Production Source: (Meat & Poultry January 11, 2021) Michael McCain, president and CEO, said “Maple Leaf Foods has been purposeful in executing a multi-tiered strategy focused on capital efficiency. To date, we have found ways to leverage the capacity of our existing plant protein manufacturing assets, while successfully utilizing footprint in the rest of our network. At this juncture, given the high demand for our tempeh products, this project offers us the ability to deliver incremental capacity in a cost-effective, timely manner in a location that has synergies with our long-term vision.” Learn more Amazon Cancels Prime Pantry: Good News for Grocery Stores?Source: (Motley Fool January 13, 2021) Pulling the plug on Prime Pantry means physical grocery stores may have less competition when it comes to the purchase of dry goods and household essentials. But when we dig deeper, this news is more of a mixed bag. Though Amazon may cease to offer its Prime Pantry service, it has no plans to exit the grocery space anytime soon. Quite the contrary — Amazon may now choose to divert more resources to other grocery-related ventures, like increased shipping options for Whole Foods orders and expanding its line of physical Amazon Fresh stores. Learn more Utz to Expand with Vitner’s Snack Brand Source: (Food Dive January 11, 2021) Dylan Lissette, CEO of Utz, said “This strategic acquisition will make Utz a more significant competitor in the Chicago area,” “Combined with our recently announced acquisition of the On the Border tortilla chip, salsa and queso brand, we create a strong brand platform to better serve the primary salty snack channels and continue to expand rapidly in this important growth market.” Learn more Molson Coors Partners with Celeb on a New Energy Drink Source: (Motley Fool January 11, 2021) As the beer industry struggles with sales that were slumping long before the COVID-19 pandemic appeared on the scene, Molson Coors has been attempting to branch out into new beverage markets to regain momentum. Zeroing in on strong demand for the fizzy drinks, it recently unveiled a plan to boost its hard seltzer manufacturing capacity by 400%.This move could help it slurp up profits in a beverage sector expected to reach $6.5 billion in the next four years. Today’s alliance gives it a potentially strong entry into the even bigger energy drink sector, which is projected to climb to $19.2 billion by 2024. Learn more |
| Maple Leaf Foods to Expand Plant Protein ProductionSource: (Meat & Poultry January 11, 2021) Michael McCain, president and CEO, said “Maple Leaf Foods has been purposeful in executing a multi-tiered strategy focused on capital efficiency. To date, we have found ways to leverage the capacity of our existing plant protein manufacturing assets, while successfully utilizing footprint in the rest of our network. At this juncture, given the high demand for our tempeh products, this project offers us the ability to deliver incremental capacity in a cost-effective, timely manner in a location that has synergies with our long-term vision.” Learn more Amazon Cancels Prime Pantry: Good News for Grocery Stores?Source: (Motley Fool January 13, 2021) Pulling the plug on Prime Pantry means physical grocery stores may have less competition when it comes to the purchase of dry goods and household essentials. But when we dig deeper, this news is more of a mixed bag. Though Amazon may cease to offer its Prime Pantry service, it has no plans to exit the grocery space anytime soon. Quite the contrary — Amazon may now choose to divert more resources to other grocery-related ventures, like increased shipping options for Whole Foods orders and expanding its line of physical Amazon Fresh stores. Learn more Utz to Expand with Vitner’s Snack BrandSource: (Food Dive January 11, 2021) Dylan Lissette, CEO of Utz, said “This strategic acquisition will make Utz a more significant competitor in the Chicago area,” “Combined with our recently announced acquisition of the On the Border tortilla chip, salsa and queso brand, we create a strong brand platform to better serve the primary salty snack channels and continue to expand rapidly in this important growth market.” Learn more Molson Coors Partners with Celeb on a New Energy Drink Source: (Motley Fool January 11, 2021) As the beer industry struggles with sales that were slumping long before the COVID-19 pandemic appeared on the scene, Molson Coors has been attempting to branch out into new beverage markets to regain momentum. Zeroing in on strong demand for the fizzy drinks, it recently unveiled a plan to boost its hard seltzer manufacturing capacity by 400%.This move could help it slurp up profits in a beverage sector expected to reach $6.5 billion in the next four years. Today’s alliance gives it a potentially strong entry into the even bigger energy drink sector, which is projected to climb to $19.2 billion by 2024. Learn more |
| Join us for the POI Mid-Winter Virtual Engagement Summit! Experience the New POI Virtual Engagement Platform, from your desk February 23-24, 2021 CPG & Retailers: Reach Joanie for eligibility for your complimentary pass at jmalin@p-o-i.org REGISTER TODAY! |
| Bring your family and extended leadership to POI with an evening of Interactive Magic! For years we’ve gathered as colleagues, and now as we work from home, we can invite your family and extended leadership to experience POI. Everyone will enjoy the entertainment, while unveiling through close-up concepts, and analogies, the “MAGIC” of our CPG industry! David Minkin, International Champion of Magic, provides POI Attendees with an interactive virtual experience like no other. You and your family will transcend reality with the close-up magic that won him the coveted first place award from the world’s largest organization of magicians. This highly produced, interactive show combines mind-bending illusion that David has spent a lifetime perfecting, with brand new magic created specifically for a virtual setting. Watch as solid objects melt through one another, experience mind reading, and be inspired by the stories that weave it all together. David has starred in the TV series Magic Outlaws on Travel Channel, and in the award-winning documentary Magicians: Life in the Impossible. His top-rated live show in Los Angeles is the longest-running one-man show in California and has been called “The Greatest Thing I’ve Ever Seen!” by Johnny Depp. The show, and reception are complimentary for POI Members Scotts Miracle-Gro’s 1st Super-Bowl Commercial: “Keep Growing” Source: (Ad Age January 13, 2021) More than 25 million new consumers entered the lawn and garden category this year, The campaign will include a call to action, with a chance for 42 people to win their dream lawn and garden. Josh Peoples, CMO, Scotts Miracle-Gro says, making the decision to advertise in the Big Game and easy one. The mantra of the campaign is “keep growing,” and the 30-second spot created with agency VaynerMedia will reflect on what the outdoors means for people during the pandemic, from grilling, to a space to work out, an area to work remotely or for kids to do virtual schooling. Amid lockdowns, backyards provide an escape and opportunity to see neighbors from a safe distance. Learn more Save the Date for the POI European Promotion OptimizationSummit! |
| Walmart To Test Grocery Deliveries to a Smart CoolerSource: (CNBC January 12, 2021) Starting in the spring, the big-box retailer said it will kick off a pilot in its hometown of Bentonville, Arkansas. It will provide participating customers with a temperature-controlled smart cooler that’s called a HomeValet. The cooler will be placed outside of their home, allowing for secure and contact-free grocery deliveries around the clock. Learn more Casey’s Building Out Private Brand BusinessSource: (Food Biz News January 12, 2021) The expansion of its private brand lineup comes on the heels of the rollout of packaged beverage and packaged bakery items that began late last fall. The new product line will be available in more than 2,200 Casey’s stores and via online ordering across the company’s 16-state footprint starting this month. Casey’s said it plans to continuing expanding the product line. Learn more POI & DELOITTE WHITEPAPER: RESHAPING COMMERCIAL PRIORITIES A global pandemic, social justice advocacy, the ubiquitous rise of digital commerce, advanced last-mile fulfillment technologies, and sensitivities toward environmental and social purpose with brands—these topics are all changing how consumers think and interact with CPGs manufacturers. This ever-changing business landscape means CPGs must reevaluate their trade promotion funding, communication, and spending strategies, and align their systems road map to fit new priorities and marketplace opportunities. Access the complimentary Whitepaper“ |
POI Pulse Weekly Newsletter December 28, 2020
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