POI Pulse October 13, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
Visit www.POInstitute.com
| Trends & Developments
PepsiCo’s Three Keys for Growth
Canadian Tire Plans its New Digital Strategy
The Amazon Store: to Sell the Fire Phone?
View the Complete Agenda – Close to Capacity! Your opportunity is now to learn, network, and advance at the POI Fall Summit is November 2-4 The agenda is once again advanced (view the updated agenda here), and make your plans now to attend, as the host hotel is nearly sold out! More than 250 CPG Manufacturers and Retailers will join us – Beech-Nut, Campari America, Pilgrims, Post Foods, JBSS, Pacific Foods, DPSG, Prestige Brands, Yucutan Foods,, Daisy Brands, Nestle USA, Delhaize America, Borden, Popcorn Indiana, AAFES, Mcilhenney, Farmer John, Pharmavite, LEGO, Hain Celestial Group, Johnsonville Sausage, Nestle Waters, Wells Enterprises, Kraft Foods, Pfizer, Coca-Cola, Alcon, Starbucks, Pinnacle Foods, Stubbs BBQ, Johnson & Johnson, Utz Quality Foods, Kraft, ACH Foods, Pictsweet, Hormel, Clorox, Tyson, Lowes Foods, Unilever, Turkey Hill, Post Foods, 3M, Kellogg’s, PepsiCo, Philips Consumer, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros., Topco, Keurig Green Mountain, Continental Mills, P&G, Ventura Foods, Michael Angelos, Hillshire Brands, Campbell Soup, Kroger, Jarden, Tree Top, Hormel, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products, Whole Foods Markets, Mckee Foods, Bi Lo Holdings, Norseland, Reynolds Consumer Brands, and others.
Shoppers Have ‘lost trust’ in Pricing -Morrisons Chairman
Accenture Predicts Holiday Cheer for Retailers – Study |
This past week, The Promotion Optimization Institute POI with TABS Group, and Progressive Grocer over 175 attendees at our Webinar learned why Shoppers increased their search for deals across multiple retailers, but the lack of quality deals in the consumables sector contributed to weakness in sales. Among specific deal tactics, participation increased only in rebates and comparison shopping.Shoppers cited many of the deals as being not worth the effort and/or time.In addition, the only type of outlet that had a big increase in consumable purchases was dollar stores—up 23%. The survey found a shift of consumables shopping to smaller format channels also including drug stores and C-stores. The lack of the everyday low price deal has been inhibiting consumables sales at grocery stores.If you missed it, you’ll have an opportunity to download the recording, and complete results.If you cannot wait, write me at mkantor@p-o-i.org for a copy/link to the recorded webinar. Your next three opportunities will not be recorded. Celebrate Columbus Day now, and choose to discover bold new ways to achieve your price/promotion optimization goals, and register now for the POI Fall Summit! The advanced agenda is complete with presentations on TPM, TPO, Digital Transformation,Offer Innovation, and Global Execution. Detailed successes presented by Dannon, Energizer, PepsiCo, Food Lion, Nestle Waters, 7-Eleven, Gartner, Tyson, AAFES, and more will provide necessary takeaways for the 250 in attendance.
The Summit is near capacity, and should not be missed. As a reader of this column, you’ve watched us build this Summit to meet your needs for existing projects, and to foster an environment that promotes next steps towards collaborative growth. Register now!
The second opportunity to learn the skills necessary to collaborate, enrollment is open for the next orientation (December 3-4, 2015) for the POI Certified Collaborative Marketer (CCM)™, taking place at Saint Joseph’s University in Philadelphia, PA. View details, and enroll before 11/21/14 to join manufacturers and retailers getting certified in Collaborative Marketing.Finally, I look forward to seeing partners and colleagues tomorrow 10/14/14 at Saint Joseph’s University for the Food Industry Summit.
Have an outstanding week! Michael Kantor |
|
POI Pulse is read by over 3000 Retail Merchandising and CPG Marketing Executives. |
||
| Sponsors of this week’s issue of POI Pulse – | ||
|
To advertise, reach us at: mkantor@p-o-i.org or call 914-319-7309
|
||
| Career Opportunities |
|
If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Adesso Solutions Client Effectiveness Manager Reporting to the Vice President, Client effectiveness, the Client effectiveness Manager will act as the primary client liaison to manage the relationships with the existing client base. The ideal candidate will have experience in account management and sales and have a proven track record for successfully attaining revenue objectives. In addition, significant experience within the North American CPG industry is a requirement. Learn more
Schwans Consumer Brands Director Digital Marketing Director, Digital Marketing The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more
Trade Marketing Manager Channel Marketing Manager The Company is the US importer / sales & marketing agent for an international food company (speciality cheese). The Company has a strong position as an importer of speciality cheese in the US, which makes them an attractive partner for other cheese manufacturers who are looking for stronger positioning for their brands in the US (they represent several international dairy/cheese companies). The Company has regional sales offices from coast to coast in the US as well as in Canada, with the corporate office in Darien, CT. To learn more, please contact: Amanda Bednar |
Upcoming Events