POI Pulse October 27, 2014 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE
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| Trends & Developments
The POI Summit Next Week is Sold Out!
The Future of Physical Stores? – Visit a Museum Source: NY Times Oct. 26, 2014) Museums are being redefined for a digital age. The transformation, promises to touch every aspect of what museums do, from how art and objects are presented and experienced to what is defined as art. Digital technologies being deployed or developed include: augmented reality, smart assistant software to a smartphone; high-definition projections, and 3-D measurement and printing technology. Learn more View the Complete Promotion Optimization Agenda! Your opportunity is now to learn, network, and advance at the POI Fall Summit is next week. The agenda is once again advanced, and the host hotel is sold out! Dean Foods, Post Foods, Bimbo Bakeries, Herr Foods, The Wine Group, Beech-Nut, Campari America, Pilgrims, Post Foods, JBSS, Pacific Foods, DPSG, Prestige Brands, Yucutan Foods,, Daisy Brands, Nestle USA, Delhaize America, Borden, Popcorn Indiana, AAFES, Mcilhenney, Farmer John, Pharmavite, LEGO, Hain Celestial Group, Johnsonville Sausage, Nestle Waters, Wells Enterprises, Kraft Foods, Pfizer, Coca-Cola, Alcon, Starbucks, Pinnacle Foods, Stubbs BBQ, Johnson & Johnson, Utz Quality Foods, Kraft, ACH Foods, Pictsweet, Hormel, Clorox, Tyson, Lowes Foods, Unilever, Turkey Hill, 3M, Kellogg’s, PepsiCo, Philips Consumer, Dannon, 7-Eleven, JM Smucker, Church & Dwight, Busch Bros., Topco, Keurig Green Mountain, Continental Mills, P&G, Ventura Foods, Michael Angelos, Hillshire Brands, Campbell Soup, Kroger, Jarden, Tree Top, Hormel, Musco Family Olive, ConAgra, Windsor Foods, Ainsworth Pet Nutrition, Del Monte, Rich Products, Whole Foods Markets, Bi Lo Holdings, Norseland, Reynolds Consumer Brands, and others. Target Holiday – Apps, Shipping, and Deals With overall conversions on digital channels increasing by 20% this year, Target is improving the online shopping experience by providing free shipping on all e-Commerce orders through December 20. Target also has extended the timeframe for its holiday price match policy. Learn more
Candidates Gain Collaboration Skills w/ POI SJU Source: (POI CCM at SJU December 3-4, 2014) Learn from the most experienced Collaborative Marketing faculty in the industry. If you plan to contribute more effectively, lead a customer team, or retail marketing team, you need to know all sides of the desk, and the CCM educational curriculum is the proven experience to ensure you’re skills are current. Enroll today!
Trading partners are coming to POI at SJU to learn the skills necessary, and be certified to collaborate effectively… The next orientation begins December 3-4. Learn more, and enroll today!
Candidates Gain Collaboration Skills w/ POI SJU Learn from the most experienced Collaborative Marketing faculty in the industry. If you plan to contribute more effectively, lead a customer team, or retail marketing team, you need to know all sides of the desk, and the CCM educational curriculum is the proven experience to ensure you’re skills are current. Enroll today!
Trading partners are coming to POI at SJU to learn the skills necessary, and be certified to collaborate effectively… The next orientation begins December 3-4. Learn more, and enroll today! Deals, Millennial Disinterest = Weak Sales The Consumer Value Study of Consumables, conducted and sponsored by TABS Group in conjunction with the Promotion Optimization Institute, showed that total purchases of consumable items are flat when compared with a year ago. The study revealed that shoppers increased their search for deals across multiple retailers, but a lack of quality deals in the consumables category led to poor sales. Learn more |
POI Perspective
Just as Ronald “Jonesy” Jones said in the movie The Hunt for Red October“Way to go Dallas!” I’m excited to see the over 245 CPG and Retailer Executives from North America, and the around the Globe next week! at POI Dallas! And, when I called upon Texas area members to ensure this World-Class POI Summit is on everyone’s agenda to attend, Texas Area Retailers and Manufacturers responded to fill the few remaining seats at the POI Summit. I’m proud of their effort, plus the collective strength and commitment of all of our members, attendees, and sponsors.It’s the Promotion Optimization Institute’s 6th Anniversary, and although this is our eighth summit, I approach each one like a Grand Opening of a new store. Please indulge me for a moment with this analogy…Doors will open at 6 p.m. Sunday, and grand opening activities will include a reception, meaningful conversation, a tailored assortment of 19 deep sessions provoking thought, answering questions, and provide takeaways which save/make money. Of course, there’s plenty of food, drink, and genuine fun throughout the Summit. A sample-sized bag of the most relevant technologies, and a reusable shopping bag will be free to the first 250 attendees. This Summit reflects POI’s passion, and that of our presenters across the Collaborative Marketing landscape. All POI Attendees share this passion as we continue to lead and grow together. The Promotion Optimization Institute’s inviting and academic atmosphere is represented by the best our industry has to offer. Our attendees enjoy learning something new in an environment that appeals to the strategic, leadership, scientific, and analytic senses. High-quality sessions and networking opportunities all work together to create surroundings where attendees are encouraged to experience the skills necessary to succeed today, as well as tomorrow. Like a new store Grand Opening, the energy and fresh approach to sales, marketing, and merchandising is best experienced in person! I look forward to seeing you in Dallas on Sunday!! View the complete and actionable agenda, here and register now! Have a sensational week! |
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| Career Opportunities |
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If you have a relevant opportunity, list it in POI Pulse, reach us at info@p-o-i.org
Adesso Solutions Client Effectiveness Manager Reporting to the Vice President, Client effectiveness, the Client effectiveness Manager will act as the primary client liaison to manage the relationships with the existing client base. The ideal candidate will have experience in account management and sales and have a proven track record for successfully attaining revenue objectives. In addition, significant experience within the North American CPG industry is a requirement. Learn more
Schwans Consumer Brands Director Digital Marketing Director, Digital Marketing The Director, Digital Marketing is responsible for developing the vision, strategies, goals and objectives that when executed will accelerate Schwan’s capabilities in digital marketing and dramatically enhance consumer engagement with our brands. Learn more
Trade Marketing Manager Channel Marketing Manager The Company is the US importer / sales & marketing agent for an international food company (speciality cheese). The Company has a strong position as an importer of speciality cheese in the US, which makes them an attractive partner for other cheese manufacturers who are looking for stronger positioning for their brands in the US (they represent several international dairy/cheese companies). The Company has regional sales offices from coast to coast in the US as well as in Canada, with the corporate office in Darien, CT. To learn more, please contact: Amanda Bednar |
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