Reports produced and distributed by the POI to its members are the industry standard. Survey-driven, but infused with CPG actual experience, these reports focus on the issues manufacturers face every day. Our methodology helps us contextualize external and internal business challenges, opportunities available and the technology enablers that support taking advantage of those opportunities.
In addition to the written documents we offer our software and consulting vendor clients’ access to our thought leaders through teleconference interactions that can help you compete more effectively. These include:
- Review of collateral and marketing programs to ensure that the position is consistent with what the market currently wants and will want in the future.
- Help with advice during a sales cycle.
- Capturing upcoming trends.
- Partnering opportunities.
- Understanding competition.
- Validating pricing model(s).