Part 4 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 3.[new_line]
| Functional area | Recipient(s) | Why critical to retail execution? | |
| Mobile UX | eLeader, StayinFront | Increased adoption, usability and engagement. | |
| Desktop UX | Kantar Retail Xtel | Addresses the often overlooked needs of office-based personnel to analyze and direct field efforts. |
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| Gamification | Kantar Retail Xtel Accenture CAS Ivy Solutions |
Encourages effort and provides constant feedback through all manner of incentives and programs. |
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The Promotion Optimization Institute is pleased to highlight these distinctions to draw attention to how critical these capabilities are; both to CG manufacturers and solution providers. However, we caution users against assuming that “Best-in-Class” is automatically the best fit for them. In a world of good-better-best, the “good” may be good enough, but it is always instructive to know what “best” has to offer in order to evaluate how it can create competitive advantage by improving results at retail.
| Do you want to learn more? Join us at the POI Retail Execution Summit September 26-27 in St.Louis. |
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