Frito-Lay North America is a Step Ahead
Source: (FoodBizNews Feb 26, 2018)
“With the data we are collecting and the digital capabilities we are enabling for the frontline, we believe we can further improve how we plan our business, segment customers and stores and integrate in-store and online, enable on-device activation so that our consumers can find the right Frito-Lay product at the right time in the right store. Learn more
Most Meaningful Agenda for your growth and success – POI Spring Annual Summit April 11-13, Chicago – Learn eComm, RGM, (including Amazon), Retail Execution from Pernod Ricard, J&J Land O’Lakes, PepsiCo, Mondelez, Barilla, Wells Enterprises, Tyson, Walgreen’s, Colgate-Palmolive, Church & Dwight. View the agenda register now. For information, contact Mike Kantor at mkantor@p-o-i.orgor (914) 319-7309
Office Depot’s Big Bet on BizBox
Source: (Retail Dive March 1, 2018)The retailer is transitioning from a supplier of office supplies to a supporter of small business with a brash 14-store test designed to serve millennial entrepreneurs. It was important to completely transform the retail environment from a product-centric one to a more interactive space. Learn more
Who Else Will You See at POI in Chicago April 11-13
Register for this next world-class agenda,
Attendees already registered include:
Tyson Foods, Maple Leaf Foods, Proactive, Utz Quality Foods, Kraft-Heinz, P&G, Reynolds, Beam Global Spirits, Nestle Purina, Henkel, Barilla, Land O’Lakes, Sargento, Galderma, Tillamook, Schwan’s, Eagle Family Foods, Morton Salt, ACH Foods, ECOS Brands, Keurig-Dr. Pepper, Parmalat, Diageo, Jack Links, Furlani Foods, Fererro, MTD Products, Nestle, Mondelez, Mrs. T’s, Wells Enterprises, Starbucks, Kimberly-Clark, Mars, Barilla, SCJ, VitaminShoppe, Organic Valley, Delicato Vinyards, Del Monte, Daisy Brand, CLIF Bar,Clorox, SCA, Pinnacle Foods, Hershey, Coca-Cola, Brookshire Grocery, Ahold, Pacific Foods, Marzetti, Johnsonville Sausage, Califia Farms, Ventura Foods, RXBAR, Tyson Foods, FLNA, Edgewell, Grupo Lala, Whirlpool, Dole Foods, Unilever, Tree Top Foods, Welch’s, Snyder’s-Lance, Farmer John, General Mills, Pernnod-Ricard, Sargento, PepsiCo, Windsor Foods, Deoleo, L’Oreal, ACH Foods, Colgate-Palmolive, Walgreen’s, Hormel, Dean Foods, Constellation Brands, Blue Buffalo, Energizer, Borden Dairy, Bellisio Foods, Bimbo Bakeries, Sysco, Nestle, Kimberly Clark, Johnson & Johnson, Perfetti Van Melle, Kellogg’s, JM Smucker, Church & Dwight, Keurig Green Mountain, Musco Family Olive, ConAgra, Ainsworth Pet Nutrition, Rich Products, and many others. By now you should have received your invitation. If not, reach me today at mkantor@p-o-i.org
Turn ‘Data Exhaust’ Into Value
(Knowledge@Wharton 3, 1, 18)
On the B2B side, companies like John Deere have used IoT data to shift their business model. The average farm went from generating 190,000 data points per day in 2014 to a projected 4.1 million data points in 2020 fueled by the significant growth in sensorization of fields and equipment. By turning these data streams into insights and prescriptive analytics, or automated decisions based on data, Deere moved from selling farm equipment to delivering ‘Precision Farming’ services, guided by their data advantage. Learn more
250+ Will Achieve Growth at POI European Summit
Register for this next world-class agenda,
Delegates already registered include:
Beiersdorf, Arla Foods, Finlandia Cheese, SCJ, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, P&G, Delta Cafes, Perfetti Van Melle, Heineken, Essity, Pladis, Mars, Unilever, Coca-Cola, Dr. Oetker, Ferraro, Mondelez, J&J, FrieslandCampina, SCA, ABInbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more. Register here
Kohl’s to Lease Store Space to Aldi and Others
Source: (CNBC March 1, 2018)
Kohl’s said Thursday it would bring discount grocer Aldi into as many as 10 stores later this year in a pilot test, as the retailer aims to scale down its real estate footprint and leverage space for others. Learn more
How Loyalty Marketing Can Survive in a Gen Z World
Brands will find huge differences across generations
Source: (Adweek March 1, 2018)
According to a report published by Ernst & Young, only 30 percent of Gen Z consumers see loyalty programs as a positive thing. In other words, having a loyalty program is not a differentiator. Learn more
Mondelez’ Future Strategic Framework
Source: (Food Business News Feb 21, 2018)
“Our top line is still not where it wants to be,” Dirk Van de Put, C.E.O.of Mondelez explained. “We need to adapt more quickly to the evolving needs of our consumers. We need to grow our Omnichannel presence even faster. And we need to improve our consistency of execution.” Learn more
During this facilitated Share Session we will look at how the trade and consumer promotion landscape is evolving, and intersecting, which insights need to be considered with processes, measurement, and share fresh thinking about what it might look like in 18 months.
This workshop agenda will include:
Participants in this session will have the opportunity to learn, discuss, and share
During this signature event participants will have the opportunity to learn about latest trends in the retail, shopper and technology landscape, understand how digital transformation of your company’s key commercial processes can help you achieve more with less, network with your industry peers and share your experiences. Learn more, and sign up here
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