Guaranteed ROI at POI
With so much coverage on AI, Advanced Analytics tools, Modeling, and Data, many are considering what investment the need to make in tools and services. The plethora of tools (exciting and necessary) is only as cool, as the opportunity to make the most of them, thereby achieving a solid return on investment.
To enable this, POI has added (beyond our world-class agenda) at our Summits “POI Deep Dive Workshops” lead by experts and facilitators to ensure you gain the strategy, skills, and know-how to make the best decisions from RFP to implementation to insight, execution, and improved outcomes leading to growth.
Examples here are what you’ll experience at the POI Summit in Chicago, Rotterdam, and Toronto:
POI Best Practice Workshop to Optimize ROI on Your Data & Analytics Investment
Poor and incomplete data leads to rework, inaccurate analyses and bad strategic decisions. Good Data is foundational to Return on Analytics. So is employing the right analytical technique. As a result, decisions are made using faulty inputs and assumptions, which can significantly erode Share, Profits and Brand Equity. See full description here
Workshop Leaders:
Armin Kakas, Director of Advanced Analytics, American Tire Distributors
Mike Milanowski, Sr. Manager, RGM Data Science and Enterprise Systems, J.M. Smucker Company
Mike Milanowski, Sr. Manager, RGM Data Science and Enterprise Systems, J.M. Smucker Company
Best Practices Workshop on Retail Execution and Monitoring Across Channels
On average, lost sales due to OOS cost manufacturers $23M for every $1B in sales. Participants will learn how manufacturers take an increasing role, and stake with perfect store measures, including on-shelf availability, and how to best bring in disciplines across supply chain, marketing, IT, sales, RGM, finance and analytics. Better retail execution leads to greater customer experience, and trading partner profitability.
Workshop – Best Practices with Building a Business Case for Tools and Services to Advance Holistic Promotion Planning & Revenue Management
Workshop Leader:
Pam Brown, Chief Commercial Officer, Promotion Optimization Institute, LLC
Also new to the POI Spring Annual Summit in Chicago
Wednesday 1PM-5PM POI Leadership Connect Council
This group of Sr. Executives has an industry-leading mindset. To be influential leaders and transform our organizations, we will collaborate with other strategic thinkers across the CPG industry. When strategic partners connect, break throughs happen.
The POI Leadership Connect Council is a change-oriented community of business and technology leaders activating strategy & transformation through a distinctive blend of meaningful agendas and discussions geared towards solving the greatest challenges today, and those geared to disrupt the industry.
As thought leaders we will cover topics such as: Why companies are not winning at driving promotion efficiency, learn why promotion efficiency isn’t the end goal, understand Revenue Growth Management, Optimization and Artificial Intelligence, eCommerce best practices and how to manage and leverage modern trade to drive omni-channel businesses.
The team will discuss advanced analytics strategies and capabilities, that when executed can provide your organization the visibility it has been looking for.
Your organizations have a lot of data, are you struggling to drive insights and “intelligence” from the numbers. You are not alone. You will come with your experience and connect with senior leaders like yourself.
We are better together, and we will work throughcurrent CPG issues that have been keeping us up at night.
Senior* leaders, join us in Chicago and tap into other Senior Leaders like yourself. To learn more please reach out to Pam Brown, POI, CCO at pambrown@p-o-i.org
*POI Leadership Connect Council is intended for C-Suite and Senior CPG Manufacturers and Retailers. Directors are invited when attending with other senior leaders from their organization.
Plan now to attend the POI Spring, European, and Canadian Event & Leadership Summits,April 3-5 2019, Chicago, IL., May 14-16, Rotterdam, NL; June 12-13, Toronto, ON respectively.
Reach Joanie at Jhampto@p-o-i.org for your complimentary pass.
Industry News
Kraft Heinz’ CIO on New Technologies
Source: (Food Dive January 10, 2019)
Experimentation is great, and even with fail-fast strategies, a return on business value takes precedent when leveraging new technologies… As of Q3 2018, Kraft Heinz’s e-commerce sales were up about 80%, with sights on revitalizing its recipe website, mobile technology used to generate customer data, and connecting with grocers. Learn more
Pepsi Shifts Global Marketing Positioning
Source: (Chief Mktr January 10, 2019)
In a yearlong campaign, a collection of marketing content will champion the beverage to include expressive design-led packaging, disruptive out-of-home artwork, and powerful commercials and digital content distinct to each of the brand’s offerings, with the hashtag #ForTheLoveOfIt. Learn more
SAVE THE DATE! June 12-13 2019
The 2018 Spring Summit was sold out!
New Sessions, Advance Your Trade, Category, and RGM Related to Amazon and Other eCommerce and Omnichannel Retailers. View Updated Agenda & Reserve your spot now with over 327 CPG/Retail Peers, Chicago, April 3-5, 2019
Attendees already registered include: Nestle, L’Oreal, Ocean Spray, Campari, Tilamook, American Tire Distributors, Hain, Keurig Dr. Pepper, The Scott’s Miracle-Gro Company, Dole Foods, General Mills, BJ’s Wholesale Kimberly Clark, PepsiCo, Hometown Foods, Red Bull, Nestle, P&G, Constellation Brands, Ferraro, J&J, Unilever, Mars, Kraft Heinz, Musco Family Olive, Kellogg, Abbott Nutrition, Bayer, Palermo Villa, Casey’s General Store, RX BAR, Ajinomoto Windsor, Land O’ Lakes, Church & Dwight, Spectrum Brands, Tyson Foods, Kellogg, Campbell’s, Herr’s, Eagle Foods, Mondelez, Ateeco/Mrs. T’s Pierogies, Pinnacle Foods, ConAgra, Walgreens, Blue Buffalo, Ainsworth Pet Nutrition, Colgate-Palmolive, Bimbo Bakeries, JM Smucker, Coca-Cola, Wells Dairy,Furlani’s Food, Massimo Zanetti Beverages USA, Barilla, Morton Salt, Mill Fleet Farm, MillerCoors, Smithfield Foods
and many others. Register here
and many others. Register here
POI Members should request their complimentary passes now! Reach jhampto@p-o-i.org
Microsoft and Kroger: Futuristic Retail Technology
Source: (GeekWire January 7, 2019)
High-tech grocery shopping is the latest example of digital technologies coming to the physical world,….Among other features, the new smart shelves will allow Kroger to sell digital ad space to consumer packaged goods companies, and the companies say video analytics will allow the shelves to show personalized offers and advertisements based on customer demographics. Learn more
Join Revenue Management Share Group for Manufacturers – Sharing Information & Best Practices; Facilitated by the Promotion Optimization Institute andCMS Consulting (Ken Sullivan). Provides members with a forum to discuss and share best practices, industry trends, emerging challenges and capabilities, as well as other relevant topics of interest to senior executives.
Topics Include: Revenue management analytics, EDLP vs High/Low, Channel strategy, Pack strategy, Product mix, Promotion Optimization, Sourcing and procurement, Value incentive curves, Execution and sell-in considerations, Strategic and tactical roadmaps, Cross-functional collaboration, Team structure and roles and more! Next meeting: April 2019 More Information and Join Here
250+ Will Achieve Growth at POI European Summit
Delegates already registered include:
P&G, Unilever, Fererro, Jumbo, Perfetti Van Melle, SCJ, MolsonCoors, Lactalis, Dr. Oetker, Orangina, L’Oreal, JAB, P&G, SCJ, Danone, JDE, Pladis, Beiersdorf, Arla Foods, Finlandia Cheese, SCJ, Kellogg, Perfetti Van Melle, PepsiCo, Diageo, P&G, Ferarra, Delta Cafes, Heineken, Essity, Mars, Unilever, Coca-Cola, Dr. Oetker, Fererro, Mondelez, J&J, FrieslandCampina, SCA, ABInbev, Wells Enterprises, Pernod Ricard, Lavazza, Kimberly Clark, Red Bull, Henkel, LEGO, General Mills, Hovis, SAB Miller, Lactalis, Carlsberg, Campari, and many more.
Clorox’ ORBIT Strengthens Company Culture
Source: (Clorox Blog January 9, 2018)
Our executive sponsor is the company’s chief information officer, Jay McNulty. We have leveraged this connection to influence technology choices, pilot new platforms before rollout, and assist with training employees on how to use new tools. Recently, ORBIT provided test users for new virtual collaboration platforms and was a key resource to lead corporate training on the selected platform. Learn more
Ocean Spray Writes Next Chapter with New Campaign
Source: (Reel Chicago January 11, 2019)
“The campaign builds on our commitment to connect our farms to families for a better life and dispel the misunderstanding that Ocean Spray is just another big food CPG company,” said Clark Reinhard, Ocean Spray’s VP, Global Innovation & Commercialization. He added, “I think the story of our passionate family farms will make it evident that while we have a well-known brand, there are 700 farmer families at the helm of this great company.” Learn more
The presentations from the recently concluded POI Fall
Annual Summit in Dallas, TX are available to POI Members here
Presentations from the Recently Concluded POI Retail Execution Summit are available to POI Members
Rob May, Director, Edgewell – “The 2018 POI Fall Annual Summit was the best summit yet. Great content, high energy, collaborative and educational. I will be sending others to future POI Summits so they can benefit as much as I have. Good combination of research/ theoretical and experience/practical.”
Chewing Gum Sales Up @ Hershey, Mars, Mondelez
Source: (Food Dive January 8, 2019)
Hershey is exploring how to bring the “impulse purchase” to e-commerce while others explore interactive marketing through social media. One company is exploring the online subscription model for chewing gum, where Project 7 sends customers six packs of sugar free gum in a variety of flavors each month at a flat rate.
The Inside Story of Wawa’s Success
Source: (Inc January 2019)
Wawa’s ability to sell so much so quickly relies on technology… especially as Amazon, with its no-checkout stores and its takeover of Whole Foods, attempts to overshadow the brick-and-mortar retail ecosystem. After Wawa’s long-ago bet on touchscreen ordering, Gheysens has introduced mobile ordering and delivery, through a partnership with Grubhub. Learn more
POI 2018 TPx Panorama Released – Announces Best in Class!
Source: (POI Pam Brown 2018)
“Consumer buying behavior and the market landscape have dramatically changed in the last few years, which is further fueling a necessary but profound paradigm shift in the CPG ecosystem that calls for manufacturers and retailers to understand not only the consumer but pricing, trade deals, and digital marketing offers in today’s retail marketplace,” said Pam Brown, Chief Commercial Officer of the POI. Learn more, and access the report here
Amazon Taps Customer Data to Send Free Samples
Source: (AXIOS January 8, 2019)
Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers – all based on what the retail giant already knows they’re likely to buy… “To the extent that this sort of an initiative would capitalize on co-op/trade promotion budgets (rather than brand advertising) it’s probably helpful.” Learn more
Study Results: The Top Companies That Prepare Marketers to Become CEOs Source: (Forbes, January 13, 2019)
P&G came in at the top of the list with 20% of all the CEO’s with marketing experience in the LinkedIn sample. As an example of a P&G marketer-turned-CEO, consider Michelle Gass, the current CEO of Kohl’s, who started at P&G, and then worked at Starbucks. Working in marketing at Clorox or General Mills or Apple is not the same as working at Instagram or a start-up or non-profit. Learn more
The presentations from the recently concluded POI Fall Annual Summit in Dallas, TX are available to POI Members here
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