As you kick off your 2019 initiatives, POI is ready to guide you with meaningful research, and answers to help achieve your goals
1) 82% of respondents are having challenges managing and reporting modern trade. Many of today’s systems have the ability to manage all types of trade and predict and shape promotion demand, resulting in lower inventory costs and increased revenue. One way you can research vendor capabilities is to visit the POI site and review the 2018 Vendor Panorama. POI reviewed 23 different TPX technology vendors and their capabilities. This POI resource will help you determine which vendors to incorporate into your upcoming RFI’s based on your company’s business needs and requirements.
2) Almost 46% of respondents are advancing their company practices and diving deeper into optimized promotion, pricing and pack growth analysis, and 27% of the companies will add tools and or analytical capabilities to specifically support new Revenue Growth Management (RGM) processes.
3) 73% of manufacturers have challenges with retailers freely sharing key data (POS, Daily, Shopper etc.). With the CPG ecosystem changing and Omni-channel shopping accelerating, it’s time for retailers and manufacturers to partner and develop new data strategies to win together.
and many others. Register here
Starbucks Embraces Digitally – Engaged Customers
Source: (Motley Fool January 3, 2019)
In addition to improving the relationship between in-store staff and consumers, Starbucks has continually revised its digital focus. That makes sense, because “digitally engaged customers purchase 2 to 3 times as many products as those that are not digitally engaged,” according to the company. Learn more