Part 6 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 5.[new_line]
| Functional area | Recipient(s) | Why critical to retail execution? | |
| Guided Selling | StayinFront | Addresses the issue of sales personnel “not having the information to make decisions while in the store” that was identified in the 2015 POI Survey. |
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| Social Selling | Pitcher, Spring Mobile | Harnesses the power of the team to improve outcomes. |
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| Coaching | Asseco | Provides formalized feedback loops to address the human element. |
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The Promotion Optimization Institute is pleased to highlight these distinctions to draw attention to how critical these capabilities are; both to CG manufacturers and solution providers. However, we caution users against assuming that “Best-in-Class” is automatically the best fit for them. In a world of good-better-best, the “good” may be good enough, but it is always instructive to know what “best” has to offer in order to evaluate how it can create competitive advantage by improving results at retail.
| Do you want to learn more? Join us at the POI Retail Execution Summit September 26-27 in St.Louis. |
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