Industry News

    View the Preliminary Agenda – 2nd Annual POI RE Summit. Registration is open! Merchandising Matters: A Guide to Kroger Source: (Quri Report on Retail Execution 17)   When it comes to executing display promotions, we know it is difficult to achieve 100% execution in your authorized stores. The first step toward maximizing execution is to consistently …

     Ranking Top Personal Care Brands by Value (Source: Drug Store News June 7, 2017)   WPP and Kantar Millward Brown’s latest BrandZ Top 100 Most Valuable Global Brands ranking is emphasizing customer connection. The top spot in the personal care category was L’Oréal Paris which BrandZ said grew its brand value 2% in the last year …

  The Boon of Bottled Water Source: (Grocery HQ June 1) So, companies like Nestle Waters, and Coca-Cola are offering as many products as possible to consumers. “Retailers are relishing these trends” says Tony Hipwell VP Nestle Waters.  There is a lot  more opportunity to make money off of the bottled water category with all …

   Kellogg’s Special K Brings “Own It” to the USA Source: (Chief Marketer May 23,2017) Kellogg has brought to America a campaign that first launched in Canada and then Australia. The campaign for Special K cereal, “Own It,” calls for women to ditch self-doubt around body image and own what they eat and how they exercise. Learn more …

   Unilever’s Sustainable Brands Grow 50% Faster Source: (Marketing Week May 18, 2017) Unilever says brands including  Lifebuoy, Ben & Jerry’s, Dove and Hellmann’s are leading the way and achieving “above average growth”, with high single- and double-digit sales over the past six years. Learn more   ‘What Shoppers Want from Retail Technology’ Survey Source: (Grocery HQ May 19, …

  Supermarkets Raise Prices of Own-Brand Products Source: (The Sun, May 14, 2017) Up by up to 160 per cent, the rise in costs of household basics far outstrips inflation, currently 2.3 per cent. The risein costs of household basics far outstrips inflation currently 2.3 percent, and hits hardest the shoppers who cannot afford the bigger-name …

    Heineken Unveils ‘”Open Your Summer” Promotion Source: (CNBC.com May 4, 2017) From May 1st through July 4th, every Heineken lager pack featuring the City Bottle labels will feature an under-the-cap code,giving retail shoppers the chance to win amazing top-tier grand prizes as well as occasion relevant daily prizes when they visit heineken.com and enter their …

  POI European Summit – Host Hotel is Sold Out! Source: (Promotion Optimization Institute, May) The agenda is complete, and focused on the distribution and promotion of Consumer Goods at Retail. Next week, 202 Delegates will find the ideas, suggestions and support (including the latest research, and best practices) that will help you with the challenges you face every day with …

    Peapod Partners With Personalized Meal Planner Source: (Retail Touch Points April 20, 2017)  DinnerTime.com customizes recommendations based on member households’ tastes, budgets, time constraints, health concerns, food allergies and other dietary restrictions. In the 24 U.S. markets Peapod serves, DinnerTime.com members can get a personalized meal plan and shopping list based on what Peapod has on …

  Trends & Developments Study Explores Multi-Trip Split Shopping Source: (Grocery HQ April 14, 2017) The results of the report show how marketers can reach “split shoppers,” defined as consumers who shop multiple retail brands and locations to purchase everyday household items – even though those items may be available at one store. Eighty-one percent of those surveyed said they …

Trends & Developments Nestle’s CEO Challenges Cost-Cutting Mantra Source: (Bloomberg April 6, 2017) While focusing on efficiency, Nestle also plans to boost investment in the company’s fastest-growing businesses, said the 51-year-old German, who became CEO on Jan. 1. Nestle also plans to expand e-commerce, where sales are rising 20 percent, and digital ventures. Learn more   …

  Trends & Developments Disrupting The American Dairy… In Record Time Source: Forbes April 2, 2017) So how did Noosa and Halo Top manage to disrupt the American dairy in record time? Here are a few ideas: View your product through fresh eyes; Good worth of mouth begins in the kitchen, Noosa and Halo Top both place an …